Social Media Communications Manager

Melissa M. Boccio

**********@*****.*** Boston, MA 02210 802-***-****

SUMMARY

Dynamic marketing and communications professional with extensive experience developing internal and external corporate and thought leadership content, brand management, authentic storytelling and developing integrated marketing and communication strategies with key stakeholders.

EXPERIENCE

CCL Hospitality Group, Senior Corporate Communications Manager Boston, MA 9/2022 – 8/2024

• Developed and executed a comprehensive communication plan to launch the new CEO, focusing on a shift to a transparent, value-based culture to reengage 15,000 nationwide employees.

• Copywriter for marketing materials, SEO rich website content, thought leadership articles, managed content calendar, developed all company-wide communications including three monthly newsletters and employer branding campaigns.

• Led crisis management in collaboration with VP of Marketing and Communications, COO and legal counsel.

• Developed video scripts and talking points for leadership for CCL’s four companies to ensure consistent brand messaging across the organization.

• Produced six nationwide CEO Roadshow events to showcase leadership’s values, enhance transparency and strengthen the organization’s culture.

• Produced live company-wide CEO Connection webinars to promote open dialogue and foster a new people-first philosophy.

• Interviewed top accounts to produce case studies highlighting the benefits of a CCL partnership.

• Participated on committees including the DEI Council and others focused on working on team member development, career growth and health and wellbeing. The Greater Boston Food Bank, Communications Manager Boston, MA 1/2022 – 9/2022

• Developed content for donor solicitation materials, civic engagement and legislative initiatives resulting in increased brand awareness, engagement and revenue.

• Produced collaborative cross-departmental quarterly live Town Hall events, facilitating transparent communication, and sharing of organizational metrics.

• Collaborated with key stakeholders to produce compelling client stories highlighting the impact and scope of the food bank's success.

• Drove internal communications and social media content, amplifying the organization's mission and brand reach.

Harvard Club of Boston, Marketing Communications Director Boston, MA 11/2015 – 6/2020

• Established the club's global social media presence, significantly increasing member engagement and new membership inquiries. Note: most private clubs do not have public facing social media and have private channels for members only.

• Produced editorial content and supervised the design team for a monthly magazine, driving member engagement, new member acquisition and revenue.

• Led a robust email marketing program, increasing member engagement and new member acquisition.

• Directed initiatives to diversify the club's art collection, fostering inclusivity and representation. Parallax Productions, Inc., Producer and Director of Marketing Boston, MA 6/2014 – 7/2015

• Produced five episodes of an award-winning web-based documentary series for the firm’s largest client Kronos, Inc., achieving viral success and securing a second year of series revenue.

• Directed marketing and social media initiatives, increasing brand awareness.

• Cultivated new partnerships to amplifying brand visibility, capabilities and increase revenue opportunities.

EngineRoomEdit and BrewHouseVFX, Director of Marketing, Account Manager Boston, MA 12/2012 – 4/2014

• Strengthened client relationships with key accounts including Toyota and Putnam Investments, driving revenue growth.

• Directed marketing initiatives to raise brand and capabilities awareness for both companies, utilizing social media and PR strategies.

Full Contact Advertising, Senior Account Manager

Boston, MA 4/2010 – 9/2012

• Lead team strategy for integrated campaigns, including digital, broadcast, OOH and print for the agency’s largest revenue client.

• Collaborated with client in the development of seasonal campaigns and developed creative briefs communicating key objectives for the creative and editorial teams.

• Supervised packaging design and production for private label products for key accounts.

• Managed agency’s pro bono account focused on engaging underserved communities to present state funded and/or free educational advancement opportunities.

EDUCATION

• Harvard Extension School, Cambridge, MA, Graduate Course: Branding Strategy

• Trinity College of Vermont, Burlington, VT, BA in Communications; double major in Writing and Publishing and Corporate Marketing and Public Relations (Magna Cum Laude)

SKILLS

Competitive market research, B2B and B2C marketing and communications, corporate and creative writing, proofreading editing, creative briefs, press releases, survey platforms, brand strategy, awareness and elevation, multimedia production, ad agency and vendor management, budget management, social media strategy and execution, Google Analytics, SEO, SMO, Sprout Social, project management platforms including ClickUp, Slack, Asana, Basecamp, proficiency in HubSpot, MailChimp, WordPress.

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