Senior Writer
Resume:
**************@**********.***
www.gwendolynwrites.com
Gwendolyn Evans
Senior Writer who's good at making technical topics conversational. EXPERIENCE
Wellpoint, Remote — Senior Writer
October 2022 - Present
Brand activation and healthcare communications: Led the Wellpoint Medicaid rebrand across TX, NJ, and WA, resulting in a twenty percent increase in web traffic and higher Medicaid enrollment rates using SEO best practices.
Collaborates across cross-functional teams: Worked with SMEs, state regulatory experts, design, and product teams using Workfront, Jira, and Sharepoint to streamline project workflows, fact-check information, and manage rebranding initiatives.
Adobe Experience Manager (AEM): Managed and updated digital assets using AEM, contributing to consistent and effective brand communications across multiple states.
Teach For America, Remote — Freelance Copywriter
December 2021 - January 2023
Acquisition and reader conversion: Generated a three percent increase in reader click-throughs with emails, online event promotions, and paper collateral. Effectively managed up to five projects concurrently.
Long-form content creation and editing: Wrote blogs, newsletters, and social media posts advising recent undergrads on how to navigate flagship difficulties of young adulthood including landing a job without professional connections, how to manage student loans, and how to expand a professional network.
Thermo Fisher Scientific, Remote — Copywriter
June 2021 - April 2022
Cross-Functional Writing: Initially assigned to the life sciences business unit, but successfully expanded responsibilities to include material sciences, spectroscopy, software, and service business units. Adapted writing style and strategy to meet the unique needs of each sector while working with SMEs, application scientists, and researchers. Highlighting sustainability research: Promoted how University of Colorado team used Thermo Fisher equipment to conduct research on microplastics found in fresh water resources in the Colorado area with separate landing pages and interviews with the researchers. SKILLS
Writing and editing for
technical subject matter —
Employs precise language,
universal style guides, and
technical writing skills to
ensure consistency and
readability across all
platforms.
— Maintains knowledge of
SEO best practices to enhance
content visibility and reach.
—Occasionally uses
generative AI tools to assist
with best practices and
strategy for content
marketing.
Project workflow expertise in
Workfront and Jira.
Skilled in using Adobe
Experience Manager (AEM)
for managing digital assets.
Process improvement
and documentation to
increase efficiency and
promote cross-functional
collaboration.
Competent in the Adobe
Creative Suite and Figma.
EDUCATION
Savannah College of Art and
Design (SCAD)
B.A. in Advertising Design
Awarded academic and merit
scholarships upon being
accepted to SCAD.
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