Graphic Designer User Experience
Resume:
Michael Bertoni
Designer, Illustrator
**************@******.***
michaelbertoni.com
I specialize in creating innovative, user-centered design solutions that drive brand loyalty and enhance customer engagement. By effectively integrating design processes with technology, I deliver impactful results that exceed expectations. My commitment to continuous learning and staying ahead of industry trends has allowed me to collaborate with top-tier creative teams, delivering high-quality designs that make a lasting impression. With a passion for typography, color theory, illustration, and user experience design, I consistently push the boundaries to achieve both professional excellence and personal fulfillment.
With a strong focus on user-centered design principles, I employ wire-framing techniques that begin with in-depth research and customer feedback, ensuring that every design decision is informed by real user needs. By fostering collaboration across teams, I guide the design process from concept to execution, delivering solutions that drive revenue growth, reduce costs, and enhance user education. Throughout my career, my design principles have consistently resonated with both business and design partners, resulting in impactful, measurable outcomes.
Design Software Expertise: Adobe Illustrator, Photoshop, After Effects, Sketch, Procreate, Final Cut Pro
PROFESSIONAL EXPERIENCE
Apple
AppleCare
Senior UI/UX Designer, Illustrator
Established a design language that is accurate throughout our diagnostics for cohesive design patterns and systems within Apple Diagnostics
•Sustaining a UX design process for exploring innovative diagnostics, troubleshooting and educational solutions for all Apple products worldwide, resulting in reported cost savings per year with improved customer education and less unit placement
•The implementation of a UX design process for our team enables user-centered design principles from the start of all projects, saving valuable time
•Our software products increase Apple’s revenue by educating the customer and enabling the technician to work effectively
•Collaboration with cross functional teams encompassing software engineering, product marketing and project management
•Engaging on a daily basis with software engineers encompassing design knowledge of HTML/CSS, JavaScript, LUA-JSON and Xcode pertaining to front-end user interface design and development
Santa Cruz Graphics
Founder, Small Business
Artist, Designer
A side project featuring a new local art studio, focusing on illustration and logo design – exploring new creative challenges and collaborating with all kinds of artists, business people and designers
•SCGX provides user experience art and design services for digital solutions, including web design, mobile apps, children’s books, customer service, mental health, and more
•We offer whimsical illustrations, logos, and iconography, focusing on creating engaging, colorful, and humorous user experiences
Bertoni Design
Founder, Small Business
Graphic Designer, Web Designer, Illustrator
Delivering design solutions with a variety of local, regional and national businesses, agencies and corporate teams
•I build relationships with my clients that trust me to provide solutions that grow their business and give their customers cohesive user experiences
•As an experienced designer, I can self-start research and strategize in alignment with my client’s requirements to deliver world-class creative design solutions
•Produce innovative ideas with collaborative input by seeing beyond their market, providing a scalable design strategy for their brand or product
•Applied knowledge in HTML/CSS as a designer with the understanding of code structure for accurate interpretations of visual design wireframes
Plantronics Inc.
Consumer Electronics
Senior Graphic Designer, Illustrator
As a senior designer, I lead a team of designers involving marketing design, interactive media and packaging design solutions for enterprise and retail markets
•Expanding brand awareness into new markets for mobile professionals and video gaming with telecommunication and audio consumer electronic products
•Created a design system in tandem with innovative product design to a new generation of mobile consumers in retail and channel markets
•Collaboration with online marketing, resulting in a wider audience of consumers that were reached globally within the telecommunications market
•Applied knowledge in HTML/CSS as a designer with the understanding of digital design and media with translatable visual design solutions
Fox Racing
Action Sports Apparel Design and Development
Senior Graphic Designer
Senior designer for the Men’s casual wear design team supporting the growth of the brand in new markets
•Delivering design and development solutions with apparel designers and developers. This resulted in increased sales within a highly competitive market with innovative printing and appliqué manufacturing techniques
•Expansion of market share in action sports retailers: PacSun, Zumiez, Tilly’s and Macy’s
•Achieved brand consistency throughout print, web and product design initiatives, creating a cohesive work flow for design assets and deliverables
EDUCATION
School of Art & Design, San Jose State University
Bachelors of Science: Graphic Design & Illustration
Digital Media Department, Cabrillo College
Career Achievement Certificates: Web Design & Development, Motion Media
LINKS
Portfolio: www.michaelbertoni.com
Linkedin: LinkedIn/michaelbertoni
Instagram: @michaelbertoni
AWARDS
Apple Patent Award (29/877,241 Application in progress)
Santa Cruz Film Festival Finalist
Talenthouse.com, Creative Collaboration Contest Finalist
Plantronics Spot Award, Strategic Marketing & Design
CSU Summer Arts Program, Scholarship
Brand Identity Association, Award of Excellence
Cable Television Public Affairs Assoc., Beacon Award
LECTURES
San Jose State University, San Jose, CA, Graphic Design Lecture
Lakeview Middle School, Watsonville, CA, Graphic Design Lecture
INTERESTS
Creating: Illustration, Fine Art, Photography, Video, Music
Researching: Collectibles, Furniture, Transportation, Fashion Trends
Traveling: Culture, Architecture, Design, Food
Exercise: Cycling, SUP, Kayak, Snowboarding
Exploring: Outdoors, Camping
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