Social Media Digital Marketing

JASMIN MALIK

Toronto, ON *************@*****.*** +1-437-***-****

PROFESSIONAL SUMMARY

Experienced Marketing Professional with a strong foundation in digital marketing and a master’s in marketing (MBA). Specialized in content creation, social media marketing, and data-driven strategies, with hands-on experience at Amazon, Apple, and Zara. Proficient in Google Ads, keyword research, HubSpot, and campaign management. Skilled in content strategy, project management, and event coordination. Strong analytical abilities with experience in Google Analytics and reporting. Committed to delivering impactful marketing solutions and enhancing consumer engagement, I’m eager to contribute to brand growth through innovative, data-driven strategies.

PROFESSIONAL EXPERIENCE

SELF-JUSTICE INC. TORONTO, ON March 2024 – August 2024

Digital Marketing Co-Ordinator

• Managed social media channels and increased engagement by 25% over three months through targeted content creation and regular postings.

• Developed and executed email marketing campaigns, achieving a 20% increase in open rates and 15% conversion in click-through rates.

• Created and scheduled paid advertisements across platforms, leading to a 10% boost in website traffic and generating over 500 new leads.

• Analyzed website and social media analytics using Google Analytics, improving user experience, and increasing site visits by 30%.

• Collaborated with the team to optimize SEO, resulting in a 20% increase in organic traffic in two months.

• Assisted in the creation of marketing reports and presentations that contributed to a 15% improvement in client satisfaction.

ACCENTURE TORONTO, ON August 2023 – March 2024

Marketing Management

• Spearheaded the launch of a multi-channel marketing campaign that led to a 25% increase in customer engagement and a 20% rise in sales over three months.

• Managed cross-functional teams to develop and implement a brand strategy, resulting in a 15% increase in brand awareness within six months.

• Conducted market research and competitor analysis, identifying key insights that boosted product positioning and led to a 10% increase in market share.

• Streamlined digital advertising efforts, optimizing PPC campaigns and reducing cost-per-click by 18%, while increasing overall ROI by 12%.

• Created and managed social media content, growing the company’s follower base by 30% and enhancing overall engagement.

APPLE, TORONTO, ON December 2020 – January 2022

Customer Service Specialist

• Provided exceptional customer service and technical support to customers, contributing to a 20% increase in sales.

• Demonstrated expertise in Apple products and features, assisting customers with product selection and troubleshooting with CSR score of 94./.

• Maintained store appearance and cleanliness to uphold Apple's brand image.

• Helped Apple Customer with complaints and provided satisfactory result with CSR score of 92./.

• Addressed customer inquiries and resolved technical issues promptly, ensuring high customer satisfaction.

EDUCATION

HUMBER POLYTECHNIC COLLEGE, Toronto, ON

Post Graduate Certificate in Marketing Management

YORK UNIVERSITY, Toronto, ON

Post Baccalaureate Diploma in Digital and Content Marketing

DAV INSTITUTE OF MANAGEMENT, Chandigarh, India

Master of Business Administration (Marketing and HR)

MCM DAV COLLEGE, Chandigarh, India

Bachelor of Commerce (Management Honors)

CERTIFICATIONS

Google Analytics Certification

Google Ads Certification

HubSpot Marketing Management Certification

Hootsuite Social Marketing Certification

LinkedIn Graphic Design Certification

TECHNICAL SKILLS

• Marketing Tools: Google Ads, HubSpot Marketing Software, SEMrush, Hootsuite, Buffer

• Analytics: Google Analytics, Power BI, Tableau, Excel (Advanced), Keyword Research Tools

• Content Management: WordPress, Shopify, Squarespace, MailChimp

• Design & Creative Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

• Social Media Platforms: Instagram, Facebook, LinkedIn, Twitter, TikTok

• Email Marketing: MailChimp, Constant Contact

ACADEMIC PROJECTS

Capstone Project – Marketing for The Breakfast Club (Charitable Organization)

Created videos, podcasts, and other content, increasing volunteer sign-ups by 15% and donations by 25%. Leveraged social media campaigns and influencer partnerships, using Google Analytics to track and optimize results for long-term growth.

EXTRA CURRICULAR ACTIVITIES

• Served as a member of NCA in MCM DAV College.

• Volunteer at Breakfast Club, Toronto.

• Volunteer at Save The Children, Toronto, Canada.

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