Account Director Client Services
Resume:
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VP Account Client Service Director
781-***-**** *****.********@*****.***
CARLY BRYN
MILDEN
EXPERIENCE
Freelance VP Account and Client Service Director 01/2024 - Present CBM Freelance
Account Director, Brand Lead 07/2023 - 12/2023
Publicis
Pfizer Dermatology- Cibinqo
Led all Qual & Quant synthesis, audience development and segmentation to stand up key Dermatology category player across DTC & HCP for campaign brief and concept creation Key partner to GVP Brand Experience in development of integrated POE media strategies Lead creative consultant for all IPG Health brand campaign creative ensuring content alignment with identified audiences
Group Account Director/Leadership Team - Contract 05/2023 - 07/2023 DEPT/BYTE NY
Nordstrom, Skechers, Cash App, LUXE Brands- Ariana Grande Fragrances Agency lead for E-Commerce client portfolio from development and analysis of paid & organic media strategies to creative campaign implementation and delivery Crafted, managed and measured scopes of work across business portfolio totaling $6M in agency revenue
Grew project-based client relationship to include incremental work for 2023/2024 scopes Senior Account Director - Contract 11/2022 - 03/2023 Badger Agency
Dick's Sporting Goods and The Female Quotient
Agency lead for brand identity unveiling and brand evolution of CALIA's lifestyle fitness fashion Spring/Summer campaign, 'Always Forward'
Executed 7 TVCs with integrated retail/social/media assets doubling SOV and exceeding conversion KPIs
Oversaw campaign pre/post-production inclusive of managing and fostering multiple award-winning director/photographer relationships
Led strategic and creative brand identity development of new 'Female Quotient' website redesign, social strategy playbook and content creation for Cannes 2023 debut Managed $5M in agency revenue crafted all scopes of work Senior Account Director - Contract 07/2022 - 09/2022 Havas
NY Presbyterian Hospital
Partnered directly with NYP Marketing CMO and managed creative development for launch of 3 iconic "Stay Amazing" 360 campaign anthem spots Oversaw creative development and production for unveiling of new Westchester hospital Managed 3 direct reports and developed efficient approach for business vertical ownership to create transparency of roles & responsibilities Implemented IAT process across NYP agency partner marketing efforts Account Director 06/2021 - 07/2022
VaynerMedia
P&G Grooming North America (Gillette, King C. Gillette, Braun, Venus, Joy + Glee) Social and Digital lead for shaving chemistry portfolios - led campaign launch for Gillette's new 601 Razor in partnership with Walmart resulting in a total sell-out with an audience reach of $95MM
Implemented Gillette's first TikTok presence with branded content rollouts for all verticals across social and paid media campaigns
VP Account Director 10/2020 - 06/2021
TBWA\Chiat\Day
Biogen Alzheimer's treatment launch (Aduhelm)
Directed campaign development and production of 3 global shoots inclusive of remote casting processes navigating new Covid-19 safety precautions for first-ever Alzheimer's treatment
Managed $4M in agency revenue
INDUSTRY EXPERIENCE
Consumer Health & Wellness Telecom
Technology
Consumer & Business Electronics
Luxury Fashion Healthcare
Premium Home Appliance Beauty
Skincare Personal Care
Packaged Goods
Lifestyle Fitness & Fashion
EDUCATION
B.S. Communication,
Advertising
Boston University
Summa Cum Laude
GPA 4.0 4.0
TOP SKILLS
Brand Management Advertising
Social Media Marketing
Integrated Marketing Digital Marketing
Brand Identity Strategic Planning
Campaign Development & Production
Captain US Figure Skating National
Collegiate 4-Time Championship Team
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EXPERIENCE
Management Supervisor 06/2018 - 08/2020
R/GA NY
Verizon Digital Brand Identity, Verizon Social Wireless, Verizon Campaign, Mailchimp Verizon Digital Brand Identity
Achieved CMO's 2019 95% Brand Compliance KPI by establishing measurement plan and elevating overall Brand Governance adherence
Direct partner to Verizon CMO Client team in launch of 5G product rollout from strategic planning to 5G Brand Guidelines and social playbook build out Increased $2M business to $3M portfolio managing multi-disciplinary teams driving visual brand identity systems and design consistency across VZ Consumer, Business and Media touch points
Led development of systems-driven projects, from digital and experiential strategy through to launch - CMS and systematic design, on-page authoring and brand guideline creation
Directed implementation and execution of VZ brand identity, standards and principles across 25 agencies
Verizon Social Wireless / Humanability
Led development of geo targeted, Spotify music co-branded social content campaign, with microsite integration, contextual digital OOH (bus shelter) and LinkNYC high-impact units and social-first video content with
'Humanability' dotcom site integration doubling CTR and site traffic increasing brand awareness and engagement across owned and paid channels Take Back New York -
First Responders
Mailchimp Courier Magazine Digitization, Media Strategy and Web Redesign Led business model creation and development with US and Global C-Suite clients for new media verticals — strategy inception, qualitative research, monetization strategy and optimal brand ecosystem identification
Managed digitization of Courier Magazine to media conglomerate content site launch, housing Creative, Technical and Business verticals, to expand Mailchimp’s international footprint
Managed conversion optimization efforts to redesign four key Mailchimp.com marquee pages from development and build through execution, to create a best-in-class ecommerce experience doubling conversion rates
Management Supervisor 01/2018 - 06/2018
Havas Health
Sanofi-Genzyme - AUBAGIO MS Treatment North America Managed all touch points for consumer DTC and Peer-to-Peer branded efforts Account Supervisor 02/2015 - 01/2018
Y&R NY
Cetaphil Skincare (Galderma Skin Health) - North America and Global Spearheaded "Healthy Skin Is Beautiphil" 360 campaigns, driving 12% market growth and monthly double-digit sales, outpacing total skincare category by 16x as fastest growing women's skincare brand
Senior Account Executive (Promoted from AE) 05/2013 - 02/2015 DDB NY
Electrolux and Frigidaire Premium Home Appliances
Launched $4M Kelly Ripa campaigns including 4 TVCs, print and digital executions - increasing brand sales 44% and managed celebrity chef influencer social content series starring Top Chef Bryan Voltaggio
Assistant Account Executive 11/2011 - 04/2013
Grey NY
Playtex Feminine, Infant, Sun, Pet and Personal Care Assisted in award-winning Playtex Sport and Gentle Glide Tampons “Play On” integrated TV campaigns
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