User Experience Product Designer

SUMMARY

Accruing over * years of professional experience across both public and private sectors, I have consistently showcased my expertise in crafting tailored product designs and strategic solutions for diverse users. Motivated by dedication and supported by a robust educational background, I specialize in the research and development of innovative components, with a strong focus on mobile-first and responsive design principles, Agile (Scrum) methodologies, and user-centred design practices.

SKILLS

UX Design Expertise: Proficient in designing mobile-first, responsive user interfaces aligned with best practices and user-centred design principles.

User Research Mastery: Skilled in conducting and synthesizing User Interviews, creating Topic Maps, Scripts, and comprehensive Research Findings Reports.

Banking and Security Knowledge: Familiarity with financial systems, fraud/security features (e.g., MFA, SSO), and chatbot technologies.

Prototyping & Wireframing: Expertise in producing high-fidelity prototypes, wireframes, and annotated designs using tools such as Figma, Axure RP, and Sketch. Accessibility & Compliance: Extensive experience in implementing WCAG standards, conducting accessibility compliance testing, and ensuring inclusive design practices. Agile & Collaboration: Strong capabilities in Agile (SCRUM) methodologies, including user story creation, backlog grooming, iterative design processes, and proficient use of Jira and Confluence. Technical Proficiency: Advanced knowledge of design and productivity tools including Figma, Adobe Creative Cloud, Axure, Zeplin, InVision, and basic understanding of HTML5, CSS3, and JS frameworks. Data-Driven Design: Proficient in usability testing methodologies such as A/B testing, Tree Testing, and Eye Tracking to optimize designs based on user feedback. Soft Skills & Leadership: Excellent interpersonal and negotiation skills, adept at communicating design strategies and driving consensus among stakeholders. WORK EXPERIENCE

Freightcom Oct 23 - Present

UX Design Specialist

Product A: Partner Portal Freightcom - (not open to public)

Responsible for building a clean and effective user experience and user interface for shipping solution.

Developing and presenting documentation, user flows, annotated wireframes, and interactive prototypes.

Ensuring established design standards are consistently and appropriately applied within design work Responsible for designing an end-to-end, brand new platform for Business Partners to track shipments, overview their compensation and submit invoices.

Product B: app.freightcom.com

Required to ensure for high quality and functionality of the application by testing code in Test environment as well as the live environment, post deployment.

SABA BAYEGANEH

Product Design SME

(This resume was last updated on Nov 30, 2024)

(647) 458 - 2107 ****.******@*****.***

Richmond Hill, Ontario, Canada

https://www.uxsolutions.ca/ (Contact for Password) https://www.linkedin.com/in/bayeganeh/

Responsible for building a clean and effective user experience and user interface for shipping solution.

Working cross-functionally to understand needs from the product management, engineering, and business stakeholders.

Ensuring established design standards are consistently and appropriately applied within design work. Cumis Jun 24 - Sept 24

Product Designer

Product A - New Product: Co-operators Creditor API Portal developer.cumisapi.cooperators.ca

Leading the design of the CUMIS Creditor Insurance API Developer Portal, streamlining the client onboarding process for the API Point of Sale (POS) system.

Strategized and designed a solution that enables partners to independently interact with the API for selling insurance and managing credit products.

Designing Figma prototypes optimized for Microsoft Azure constraints, adhering to Co-operators’ guidelines.

Product B - New Product: Client Connectivity flow for an Affiliate

Designed the user experience for eligibility, questionnaire and consent of the user integrated with a business insurance affiliation.

Co-operators Aug 22 - Jul 23

User Experience Design SME (Partnered with Salesforce & Deloitte)

Interpret project goals into a cohesive user experience that meets user and business needs by reconciling Salesforce technical capabilities, usability, and interaction design.

Reviewed previous research data and business requirement documents and created UX process mapping.

Conducted user research including interviews to understand needs and pain points.

Facilitated design reviews with stakeholders to ensure successful product launches.

Prototyped and wireframed the user stories and demonstrated data visualization.

Documented design processes and best practices for future reference by other designers or teams. KDIT Solutions Inc. Jun 20 - Jul 22

SaaS UX Design Specialist

Designed a complex B2B SaaS product from zero to production as a sole designer in a period of 2 years.

Created an end-to-end quality platform with a strategic focus on business process-based testing to increase overall productivity and efficiency to address the challenges.

Implemented IBM Maximo business process models for testing and maximizing productivity.

Defined visual style guides for all new projects to maintain consistency across multiple platforms.

Audited the acceptance criteria and contributed to the product development lifecycle.

Conducted user experience research and testing such as A/B testing, interviews, and more.

Curated the best practices for customer-centric design and design methodologies.

Used Figma and Adobe XD to create Design System Components, wireframes, mock-ups, and final UI assets.

Created and documented user flows, information architecture diagrams, user stories and user scenarios.

Oversaw quality assurance testing throughout the development cycle. Parks Canada Jun 19 - May 20

User Experience Design Consultant

Created the user and admin workflow for Parks Canada closure new application design.

Designed low and high-fidelity wireframes and engaged the client with the design process following a mobile-first design approach.

Created the visual and interaction design of the application and produced User Interface Specifications for the developers using the Adobe Experience Design application.

Modified and updated the design based on feedback collected from users and clients. Canadian Financial Literacy Database Jun 19 - May 20 User Experience Design Consultant

Evaluated existing products and provided recommendations for improvement based on user feedback.

Used Adobe XD and Figma to design various concepts for CFLD and refined and finalized two for Usability Testing.

Ensured adherence to brand guidelines during product development cycles.

Conducted Virtual Usability Testing sessions with users across Canada and synthesized those research findings for stakeholder presentations.

Nine Seconds Inc.

UX Researcher Sep 17 - Apr 19

Managed the User experience design projects for Nine Seconds clients such as the National Capital Commission (NCC) and the office of the privy council (OPC)

Successfully applied AODA act 2005 for WCAG elements implementations.

Conducted content analysis and cognitive walkthrough study on the current intranet site and linkages to internal applications to understand and identified key content and design gaps in the existing intranet site

Conducted Card Sort / Tree Testing with NCC employees to build and measure user focused navigation

Submitted and presented all recommended improvements of the service including reports, research, analysis, and design documents to NCC and discussed any questions and future steps. CERTIFICATIONS & AFFILIATIONS

Salesforce/Trailblazer: https://trailblazer.me/id/bayeganeh Usability Testing Interaction Design Foundation

Emotional Design - How to Make Products People Will Love Interaction Design Foundation Women in Banking & Finance (WIBF) + Women in Tech

Board of Director - Condominium board member - Governing 110+ Units: Nominated and elected by home owners for the 3 year term on Nov 2023 Legally responsible for directing the condo corporation, ensuring its legal obligations are met and that the condo corporation acts in the best interests of the owners. Handling conflicts objectively, and focus on resolving issues for overall benefit of the community. EDUCATION CLEARANCE

Bachelor: Industrial Design (BID) + Minor: Psychology Carleton University, Ottawa, Canada

Sep 2012 to April 2017

Enhanced Reliability Status - Feb 2022 to 2032

Certificate: Service Design

University of Toronto, Toronto, Canada

January 2025 to Feb 2025

Secret Clearance Status - In Progress

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