Social Media Communications Specialist

JENNIFER ARNOLD

717-***-**** ● *****************@*****.*** ● www.linkedin.com/in/jennifer-y-arnold/ SUMMARY OF QUALIFICATIONS

Marketing and Strategic Communications Specialist for Joint Special Operations University (JSOU) created marketing strategies, communication plans, media products while successfully building brand awareness and cultivating a relationship with the local community and U.S. Special Operations Command (USSOCOM) Enterprise.

CORE COMPETENCIES

Leadership ● Communications Strategy and Writing ● Marketing Campaigns ● Project Planning Adobe Creative Suite ● Salesforce ● Social Media Messaging ● Microsoft Office PROFESSIONAL EXPERIENCE

Spathe Systems Contract at Joint Special Operations University Marketing and Strategic Communications Specialist – MacDill AFB, FL Feb 2023 – Nov 2024

• Managed and enhance all public facing social media outlets highlighting JSOU and USSOCOM achieving a 300% increase in followings by developing targeted communication strategies and foster relationships with the local community and intergovernmental agencies

• Developed comprehensive marketing policies, including a standard operating procedure and crisis communications plan, to align with organizational priorities and ensure consistent enterprise messaging across all platforms and marketing campaigns

• Collaborated with editors and media outlets to provide impactful articles, newsletters, and briefs on significant events and courses at JSOU, effectively positioning the institution as a vital contributor to USSOCOM and DoD narratives

• Established and strengthen relationships with key stakeholders, including intergovernmental agencies, colleges, local media, and public figures to enhance JSOU’s brand and support the Special Operations community’s priorities

• Provided strategic counsel and support to senior leaders and marquee customer, ensuring alignment with JSOU’s policies and enhancing the institution’s visibility and credibility within USSOCOM

LAZ Parking Hiring Our Heroes Fellow

Proposal Writer and Marketing Coordinator Remote Aug 2022 – Nov 2022

• Developed marketing and branding material for conferences, clients, and company events

• Formulated, edited, and shaped requests for proposals for the LAZ Airport and Government Services Parking Division’s open contract bids with hundreds of locations across the U.S. United States Army

Public Affairs Supervisor – Schofield Barracks, HI Dec 2019 – Jan 2023

• Created strategic marketing and distribution plans for large events and holidays while fostering and building a relationship with the local community

• Captured training events, holidays, remembrances, and observances with photos and videos with a 250% follower growth increase and reaching 500% more users on social media web pages

• Facilitated a working relationship with Chiefs of Staff, members of the Indo-Pacific region, international partners, and other branches of service, resulting in the amplification of organizational messaging and reach on social media and the within the DoD

• Planned, scheduled, and created content to share on social platforms to inform the public of the Army Story, reaching and estimated millions of people across the world Team Leader – Schofield Barracks, HI Jul 2021 – Jan 2023

• Cultivated a team of 5 people ensuring all projects and tasks were completed in a timely manner with 100% being completed within corporate standards

• Resolved conflicts between each of the team members and higher leadership while motivating them to pursue higher career opportunities

Human Resources Specialist – Fort Leonard Wood, MO Jun 2017 – Dec 2019

• Championed processing different personnel actions of a 40+ person organization regarding pay, section placement, records management, and paid time off resulting in zero missed deadlines and 100% report completion in a timely manner

EDUCATION

Professional Master of Business Administration Marketing concentration, (Proj.) December 2025 Bachelor of Science in Interior Design, Indiana University of Pennsylvania, May 2017 Bachelor of Arts in General Music, Indiana University of Pennsylvania, May 2017

• Graduated Summa Cum Laude

Basic Leadership Development Course – Fort Leonard Wood, MO, Apr 2019

• Distinguished Honor Graduate and Distinguished Leader Award Recipient

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