Expert High Tech Creative Writer

Susan E. Wing

*** ******** ******, *********, ** 28801 (h) 828-***-****

email: *******************@*****.*** LinkedIn: https://www.linkedin.com/in/susanewingexpertwriter/ Portfolio: https://swingwriter.journoportfolio.com/

Professional Skills Summary 26+years writing, editing & content strategy

Expert B2B multichannel marketing & corporate messaging, copywriting with, SEO

Content strategy for diverse products, audiences, channels, media and devices

Exceptional skill translating complex information into engaging content (with some ChatGPT)

Development/writing of articles, video scripts, thought leadership speeches and presentations

Blogs, press releases, social media, web/e-commerce content, case studies and email campaigns

Senior Technology Marketing Writer/Editor: Cutting Edge Technologies Inc: April 2023 – Present; brand/product messaging & marketing content. Xoriant Technologies: Feb 2019-April 2023; writing, editing, strategy for all content types and channels; topics: multi-cloud/hybrid IT, containerization and microservices, virtualization, DevOps, enterprise/cloud security and Big Data; new tech e.g., IoT, AI/ML, Blockchain, Serverless, Everything as a Service, etc.

Position2: Sept 2017- March 2019 PT for Fujitsu Americas, SAP and Xoriant; to include strategy and messaging for new products and services; multichannel content for drip emails, ebooks, scripts, white papers, web content, blogs, social.

Channel Partners: Jan 2016-July 2016: PT writer/editor for Hewlett Packard Enterprise Platinum Partners; hyperconvergence; datasheets, webpage content, PowerPoint messaging for Sales.

Lead Marketing Writer

Velocity Technology Solutions: Jan 2015- June 2016: leading cloud hosting and cloud app management provider; research and develop content for corporate/product web pages, blogs, white papers, products briefs, case studies, etc. Edit content from technical SMEs for sales/web/social initiataives.

Senior Marketing & PR Writer/Editor

Lighthouse Computer Services (IBM Premier Business Partner): Feb 2012 – Feb 2016; also IBM, ITSO Writing Group; June 2014 – Dec 2014: Content strategy, writing, editing, and Content Factory production of white papers, thought leadership articles, brochures, corporate/product web pages, social media, email marketing.

Senior Marketing Communications/PR Writer/Editor

IVONA (TTS) and Implix Group (GetResponse, ClickMeeting, PayLane (similar to PayPal), Poland: ((remote) April 2007 – Aug 2012; Developed strategy and content for multiple product launches, e-commerce and corporate web pages; blogs, scripts, email, social media, and mobile apps; developed PR messaging, press outreach, interviews, etc.

Marketing Communications Director

ENOVIA Corp, Dassault Systemes (DS), world leader in CAD/CAM/PLM, Charlotte, NC −June 2005 to March 2007

Content strategy, writing/editing and implementation of first integrated marketing communications, PR, and thought leadership programs focused on positioning ENOVIA as the enterprise technology leader in Product Lifecycle Management (PLM) Solutions worldwide.

·Responsible for communications strategy, content development/editing, and usage standards for 5 key verticals, including research and positioning, messaging and communications for next-gen 3D PLM and partner solutions, resulting in 40% increase in campaign/advertising leads; developed standards for user-centered navigation/design of 3 new websites; created content for corporate/product websites, annual report, webinar and online campaigns, press releases, events, ads, collateral, articles, etc.; placed 5 articles in leading pubs in first 6 months; co-wrote 3 technology positioning papers.

·Re-aligned PR agency to support global and US performance objectives; re-designed PR communications program to integrate with F500 Customer Reference Program, events and global campaigns, tripling industry media coverage, customer stories and thought leadership speaking opportunities in first 2 quarters, and doubling thereafter.

·Researched and developed Messaging Grids for collaborative development (R&D, sales, product teams) of first integrated PLM and Brand messaging and vertical market positioning; trained execs, team members and SMEs; rolled out to key customers, top analysts and media outlets.

Director, Strategic Product Marketing

DST Innovis, Charlotte, NC – 05/2003 – 2005*; Industry leader in billing, BPM/workflow (AWD®), and customer care solutions (Amdocs acquired)

·Strategic content development, positioning and messaging for market re-entry following $2M, 2-year R&D project for SOA system enabling cross-product sales, marketing, and CRM, to include: white paper for both technical and sales/marketing education; content and messaging for customer segmentation, vertical market launches and product reviews by Gartner and industry analysts, strategic events and thought leadership and association membership campaigns; corporate website content and redesign.

·Development and stewardship of marketing content including: installed base and target market online lead gen campaigns, corporate and product ad campaigns, annual report and investor email alerts; messaging SME and brand steward for sales, product managers and executives.

·Research, writing, design and production of all DST corporate and product sales tools, including new collateral suite, website redesign and optimization (3), bylined articles, white papers, product datasheets, case studies, and presentations; implementation of Documentum content management system for sales and marketing (pilot).

Marketing Communications Director

Video Network Communications, Inc. (VNCI), Portsmouth, NH – 07/2000 – 2002* (Mass High Tech Fast 50)

·Developed first integrated multi-channel marketing, advertising and PR messaging plan, positioning VNCI at high end of emerging Rich Media market.

·Developed content and strategy for all corporate, product and vertical market positioning/messaging and style standards for ad and marketing campaigns, web/SEO content, press releases, collateral, sales presentations, bylined articles, scripts and speeches.

·Redesigned PR communications program, tripling media and analyst coverage; developed/wrote 8-pub ad campaign targeting key verticals; ROI meetings resulting in Maxwell AFB and White Plains account sales in DoD, Cleveland Clinic and Mayo Clinic in healthcare.

·Developed content for vertical marketing programs targeting government/DoD, OEMs, healthcare, pharmaceutical, entertainment, financial, education, Fortune 500 and select international markets to include: in-house telemarketing, “verticalized” collateral suite, web pages, seminar series, speaking engagements, and 11 industry tradeshows/yr, resulting in 600% increase in leads; introduced salesforce.com for CRM and content management.

Senior Manager/Writer, Marketing Communications

Invention Machine Corporation (IMC), Boston, MA – 06/-12/99* (Mass High Tech Fast 50 – 1999)

IMC develops advanced research/discovery and web-based content management systems for government, DoD, biotech, pharmaceuticals, OEMs, etc,

·Developed and managed all collateral, web content, and content management system, media outreach, executive speeches, and events targeting global R&D and Knowledge Management markets; created design and content for CoBrain.com Portal launch at Internet World.

·Developed collateral architecture for individual and enterprise product offerings; content and design for corporate and Beta web site(s); rolled out 8 full-page ads in top industry pubs.

·Managed “road show” for Chief Technologist to reach international markets, press, analysts, and investors, etc., e.g., wrote keynote speech at International Technology Symposium in Monte Carlo.

Manager/Writer Strategic Communications (PTC created new position to leverage messaging skills) Parametric Technology Corporation (PTC), Waltham, MA – 09/1996 – 1999; 5th largest independent software company.

·Designed, wrote and implemented first integrated global communications program, including: quarterly direct mail campaigns, collateral suite (5 languages) consisting of corporate and product line brochures, datasheets, technical white papers, case study and direct mail templates; regionalized all product launch/release programs.

·Developed and managed content, directed design for multimedia projects e.g., PTC and VAR Web sites, Worldwide Sales Intranet, including first online content management system providing access to digital sales tools/collateral, videos, case studies, metrics, etc.

·Wrote 90% of ads (Fortune, Business Week, Information Week, CIO); developed themes and messaging for international tradeshows, seminars, co-marketing programs (HP, Sun, Microsoft).

·As Corporate Editor, reviewed and maintained corporate branding, style standards, and product positioning for all communications (5,600 employees); as Editor of international Pro/User magazine, doubled length and readership, while reducing production costs by 30%.

computer skills

Proficient in Microsoft Office (Word, Excel, PowerPoint); Competent in: Adobe (Advanced Editing, Photoshop, InDesign); advanced Google Docs writing/editing; Salesforce; WordPress; various Content Management systems.

Education/Association Profile

BA English, BA Philosophy, Marymount College, Tarrytown, NY; PG Philosophy, New York University, NYC, NY; Creative Writing, University of New Hampshire, Durham, NH; Teacher Certification, Secondary English, St. Anselm's College, Manchester, NH; Member of the American Marketing Association.

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