Digital Marketing E-Commerce
Resume:
FREDDY SANTOS
E-commerce
Hackensack, NJ *****
**************@*****.***
Professional Summary
Maximizing ROI through targeted PPC campaigns. Mastery in keyword research and ad spend management contributed to significant campaign optimizations. With a foundation in micro soldering, problem-solving, and communication.
Willing to relocate: Anywhere
Authorized to work in the US for any employer
Work Experience
Digital Marketing (PPC Specialist)
JONATHAN Y-New York, NY
January 2024 to November 2024
• Cross-Functional Collaboration:** Partnered with various departments to manage and optimize paid advertising campaigns across platforms such as Google and Facebook.
• Campaign Strategy and Execution:** Contributed to the development and implementation of campaign strategies, tracked delivery, generated performance reports, and refined campaigns to meet key performance indicators (KPIs).
• Keyword Research:** Conducted extensive research to identify and bid on relevant long-tail keywords for over 10,000 products.
• Analytics and Performance Management:** Executed comprehensive campaign analytics, including audience identification, opportunity sizing, performance analysis, and troubleshooting.
• Bid Management:** Managed bidding strategies to maximize campaign performance while adhering to cost per acquisition (CPA) and return on ad spend (ROAS) targets.
• Content Strategy:** Collaborated with the in-house marketing team to develop and implement content strategies that enhance ad performance.
• Performance Monitoring:** Continuously monitored campaign performance data to ensure optimal results.
• Strategic Development:** Worked closely with the President and Operations team to devise new, data- driven marketing approaches for customer acquisition and retention.
• Process Improvement:** Identified opportunities for improvement in advertising processes and strategies to drive better outcomes.
• A/B Testing:** Set up and executed A/B tests for landing pages using specialized testing tools to optimize conversion rates.
Amazon Account Manager
Argento SC-New York, NY
June 2023 to January 2024
• Campaign Management:** Worked with the Director of E-commerce to manage and optimize PPC advertising campaigns.
• Amazon Account Operations:** Optimized product listings, coordinated FBA allocations and shipping, and handled day-to-day Amazon account management.
• Content Creation:** Assisted with content creation, keyword research, and listing new ASINs.
• Administrative Tasks:** Performed data entry, variation requests, and filed Amazon appeals. Managed reporting and analytics.
• Ad Budget Management:** Managed internal Amazon advertising, adjusted budgets per product to maximize sales while maintaining optimal cost-profit ratios.
• Data Analysis:** Analyzed SKU-level data to track product trends, performance of new products, and top sellers.
• Shipping Plans:** Created shipping plans based on historical data, forecasts, and Seller Central guidelines.
• Inventory Management:** Tracked purchase orders, inventory transfers, and inbound shipments from overseas warehouses. Monitored shipment and fulfillment fees, handling reimbursement cases for lost shipments and incorrect fees.
• Issue Resolution:** Researched and resolved issues related to purchase orders, shipments, and sales.
• Performance Monitoring:** Monitored listing performance and customer feedback, investigating any claims as needed.
• Policy Compliance:** Stayed updated on Amazon policies, modifying listings and shipping plans accordingly.
• Strategic Collaboration:** Worked with the owner to develop monthly profit and sales strategies, identifying areas of growth and improvement.
• Media and Design Coordination:** Collaborated with photographers for media optimization and with the design team on various projects.
• Production Coordination:** Coordinated with the production department for inbound overseas shipments and FBA logistics.
• B2B Order Entry Support:** Assisted the B2B Order Entry Department when needed. Electro Mechanical Technician
City Theatrical Inc.-Carlstadt, NJ
June 2021 to June 2023
• Assembly Construction:** Built sub-assemblies and final assemblies according to standards and specifications, ensuring the use of correct parts and adherence to print specifications.
• Productivity and Quality:** Maintained expected productivity levels and completed assignments on schedule. Frequently inspected work to ensure product quality met standards.
• Quality Standards:** Consistently built assemblies to meet quality standards, performing regular inspections and verifications.
• Soldering:** Responsible for soldering printed circuit boards in compliance with IPC standards.
• Software Loading:** Loaded software into microprocessors appropriate for each circuit board.
• Troubleshooting and Repairs:** Troubleshot issues to the component level and performed necessary repairs.
• Compliance:** Followed all anti-static and Moisture Sensitivity Level (MSL) work rules.
• Continuous Learning:** Adapted to new tasks, procedures, and assemblies as required. Education
High school or equivalent
State Of New Jersey - Hackensack, NJ
March 2016 to June 2017
Skills
• Computer skills experience with all Microsoft Office (or similar) programs including Word, PowerPoint and Excel Skilled with desktop publishing software including Adobe and Publisher (4 years)
• Strong interpersonal skills and ability to interact with other team members, customers and outside partners at all levels (10+ years)
• Good Communicator (10+ years)
• Ability to speak, read and write in English and Spanish clearly and fluently (10+ years)
• Management Experience (3 years)
• Bilingual (English,Spanish) (10+ years)
• Administrative Experience (3 years)
• Retail Sales
• Customer Service (4 years)
• Search Engine Optimization (SEO)
• Google Analytics
• Order Management System
• Email Marketing
• Market Research
• Digital Marketing
• Keyword Research
• PPC Campaign Management
• Google AdWords
• Blogging
• Google Ads
• E-Commerce
• Analytics
• Web Development
• Order entry
• Warehouse management
• E-commerce
• Web development
• Sales
• Market research
• Warehouse management
• Account management
• PCB Soldering
• PCB Wave Soldering
• Assembly
• Assembly
• Schematics
• Research
• Forecasting
• E-commerce
• Wave Soldering
• PCB Soldering
• PCB Wave soldering
• Keyword research
• Google Search Console
• Google Analytics
• Hospitality
Certifications and Licenses
Driver's License
May 2022 to May 2026
New Jersey Driver’s license
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