Social Media Digital Marketing

D O N F I S C H E R

**** **. ******* ****** ***** 7D Ft. Lauderdale, FL 33311

(727) 804–7204 *********@*****.***

Sales Marketing Digital Marketing and Strategy Advertising Social Media Public Relations

Seasoned professional with twenty+ years budgeting, building B2B and B2c partnerships with C-suite clientele

Multi-million dollar producer. Healthcare, Builders, Automotive.

Professional history:

Valpak Corporation Southeast Florida 2023 - present

Florida Regional Director of Sales

Management role with Valpak, the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands.

Successfully lead the Southeast Regional team to achieve and surpass budgets by driving sales and brand awareness through measureable, results-oriented and data driven direct marketing solutions.

Developed and lead weekly meetings with account consultants for pacing, training and accountability..

Worked in tandem with our network of nearly 150 offices to implement best practices and sales initiatives to provide unparalleled customer service and market knowledge to business owners in geo-targeted neighborhoods across the U.S. Extensive regional travel required.

Mobile Physician Services Ft. Lauderdale, FL 2020 – 2023

Community Development Marketer SE Florida

Primary care healthcare marketer in the states of Florida and Ohio specializing in primary care, psychiatry, wound care, palliative care, podiatry and pain management.

Consistently and successfully promote the organization's success to gain patients and maintain patient loyalty by implementing a variety of marketing strategies to meet goals.

Increased complex care patient base by 200% within first year.

Successful in developing and executing dynamic forward thinking marketing plans for hospitals, assisted and independent living facilities, home health, skilled nursing, rehabilitation, outpatient care centers, private duty organizations and medical facilities.

Strong partnerships with in-home x-ray, ultrasound, urinalysis, phlebotomy and DME partners.

On Continuous education, public speaking, and involvement in networking and community groups required.

Style Media Group Ft. Lauderdale, FL 2017 – 2018

Director of Sales

Senior leadership role for company with eight titles centric to elevated lifestyles, Tribal Business Journal and Alternative Business Solutions.

Increased sales consistently by 10% month over month.

Successfully implemented new strategy for annual budgeting centric to product mix and individual sales personal.

Developed revenue committee to grow all company revenue across all platforms 5% month over month.

Managed all sales activity, CRM, paginated material, digital assets, hiring and instituted new on-boarding processes. Extensive travel required.

Media General / Tampa Tribune / TBO.com / WFLA Tampa Bay, FL 2011 - 2016

Director of Sales for Automotive and Metro/Majors/Health

Increase profitability for entire organization managing 15+ million budgets while building team of senior account consultants and senior support team. Core business in healthcare systems.

Increased automotive profitability by 15% and major accounts by 18% year over year.

Implemented strategic advertising and marketing plans with tactics to generate results, support best practices, and provide significant ROI for small to C-suite clients including digital strategy and marketing.

As a Senior Account Manager I increased year over year revenues by an average of 30%.

Platforms: The Tampa Tribune and over 30 products including TBO.com, WFLA, social media management, behavioral targeting, SEM, SEO. Achievement’s: Top Revenue Performer both digital and print Q4 2015, Q3 2015, Q2 2015, Q1 2015, Q2 2014, Q1 2014, Q1 2013, Q2 2013, Q4 2012, Q2 2012, 2015 and 2012 Top Revenue Performer of the Year.

St. Petersburg Times, St. Petersburg, FL 2004 – 2010

Senior Advertising and Marketing Solutions Executive

Increased company

revenue stream by $12million over 4 years.

Collaborated with A-C level decision makers to negotiate and successfully contract in-depth multimedia campaigns with a suite of over 30 products for Florida’s largest newspaper.

Budget achievements: 165% of budget - 2005, 151% -2006, 125% - 2007, and 110% - 2008, Awarded top AE of Q1-09 and Q3-07. Top divisional sales monthly / 15x.

COX Communications, Miami, FL / Atlanta, GA 2001 – 2003

Senior Account Manager

Established successful revenue growth for radio, internet, and non-traditional partnerships by 35%.

Executed key marketing campaigns with Fortune 500 companies and agencies with personal budgets exceeding $3 million annually. National accounts include Auto Nation, Pepsi, Aaron’s Rental, Auto Zone, Blimpie’s, and Chili’s.

Facilitated extensive travel requirements for needs analysis, presentations, and media summits.

Academic Credentials:

University of Toledo, Toledo, Oh. University College, Marketing Entertainment BA

Associate Degree, Marketing and Sales, The University of Toledo, Toledo, OH.

Associate Degree, Retail Management, The University of Toledo, OH.

References, additional accomplishments, and technical skills are available upon request.

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