Creative Director Special Projects

HEIDI BICKING

H B

+1-818-***-**** **************@*****.*** 12518 Neon Way, Granada Hills, CA

With 20 years of experience in retail and brand management, I am a brand creative passionate about improving customer journeys and driving business growth. I have successfully developed and executed creative strategies within marketing, merchandising, and operations resulting in increased customer engagement, market share, and sales. I have a proven track record of building strong relationships with stakeholders and effectively collaborating with cross-functional teams. My analytical thinking and adaptability enables me to identify growth opportunities and implement data-driven decisions. I seek to inspire authenticity and bring my expertise and enthusiasm to a dynamic and creative organization. E X P E R I E N C E

RETAIL DIRECTOR Develop and implemented omni-channel policies, sales, marketing, merchandising, and operations strategies to support retail expansion Identify talent, prepare and implement development/ succession plans with a view to supporting the growth of the business and team Collaborated with cross-department stakeholders for a successful nationwide campaign launch supporting new retail strategy CREATIVE DIRECTOR OF NA &

CANADA

Developed and managed brand marketing strategies across all omni- channels, including brand collaborations and special projects Collaborate closely with brand, design, product development, merchandising and marketing teams to create cohesive campaigns that resonate with our NA and Canada markets

Analyzed market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and innovation SR. MANAGER OF VISUAL

MERCHANDISING & MARKETING

Responsible for creating, planning and execution of visual program & marketing activations, new store openings, special projects, events and promotions across all omni-channels

Drive customer experience excellence and Brand growth through operations, merchandising, marketing, creative strategies, and go to market projects

E D U C A T I O N

USC Marshall MBA Program

2011 - 2013

MBA

FIDM

2008 - 2011

BAVC

Marketing Strategy

Creative & Critical Thinking

Brand Development

S K I L L S

Visual Merchandiser

Customer Journey Optimization

Market Research

Project Management

Strong Communication

Team Building

Lulus

2023 - Present

Fjallraven

2019 - 2023

REI CO-OP

2006 - 2019

USC

2004 - 2008

BA - ENGLISH LITERATURE

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