Digital Marketing E-Commerce

Art Lisserman

**** ****** *****, ********, ** ***90 773-***-**** **********@*****.***

Portfolio: art.portfolio.site

EDUCATION

Columbia College of Fine Arts/Interactive Multimedia Bachelors of Fine Arts, May 2004

SKILLS

Web Design • UI/UX Design • User Research & Usability Testing • Wireframing & Prototyping • Team Leadership & Project Management • Creative Thinking & Problem Solving • E-Commerce • Shopify • SEO • SEM • Digital Marketing

EXPERIENCE

Web UI/UX Design Team Leader User-Focused Digital Experiences Digital Marketing HUMANTIK Sept 2024 – Present

My daily responsibilities include:

● Creating website layouts: Crafting professional and functional design layouts and interfaces tailored to the unique needs of businesses.

● Market Research and Education: Analyzing competitors, and industry trends and following best practices to ensure consistency, usability, and accessibility across digital platforms.

● Customer Journey and Brand Development: Ensuring the user experience with the brand or website meets or exceeds client expectations and drives conversions from start to finish.

● Search Engine Optimization: Implementing SEO strategies to enhance visibility and performance.

● Digital Marketing: creating email marketing flows, shopping feeds, upsell and cross-sells, integration with top marketplaces, and social media and SEM campaigns.

● Quality Control and User Testing: Conducting user and quality control testing of every feature and aspect of the website to ensure optimal performance and a seamless user experience.

● Team Collaboration: Working with cross-functional and multi-cultural teams and training colleagues to promote growth and improve efficiency through continued learning. Strategic Analytics: Setting up and analyzing performance metrics for constant future improvement. SKILLS: Wireframing & Prototyping, UI/UX Design, Digital Marketing, User Research & Usability Testing, Creative Thinking & Problem Solving

E-commerce website: ChicagoCustomPrint.com

Web Designer / Project Manager For ShapewearUSA.com MYVAN LLC Apr 2021 – Present

Summary: Achieved the vision of building a multi-brand store that would become an industry-leading marketplace in shapewear apparel.

● Designed and developed ShapewearUSA.com from the ground up, UI/UX responsive design, menus, landing, product, and collection pages.

● Store reached 100k orders within 3 years and acquired partner funding.

● Proven track record in driving online sales growth as project manager.

● Coming in in top 1% of E-commerce stores launched the same year.

● As the company grew I completed all website operations including daily theme updates, marketing calendar, app customization, and code changes.

● Managed and trained data entry team for adding new products and order fulfillment, performed backups, and maintained quality control

● Developed processes for inventory and order integration via Shopify API

● Coordinated with developers to design and execute site customization.

● Managed digital marketing and sales channels and marketplaces effectively including Google ads, Meta and TikTok ads, Amazon Seller Central, and Walmart Marketplace.

● Developed impactful email marketing campaigns for boosting conversions.

● Created automated email flows for customer retention and outreach.

● Resolved development challenges and website issues efficiently, consistently working hard to address problems on time.

● Maintained strong vendor relationships with over 40 vendors.

● Dealt with complex issues and developed processes for maintaining customer satisfaction and improving company reputation.

● Designed graphics, banners, videos, and advertising materials and coached the social media manager in proper messaging

SKILLS: Web UI/UX Design, E-commerce management, team coordination, budget allocation, strategic business planning, project management, marketing analysis, email optimization, digital marketing, process innovation

■ E-commerce website: ShapewearUSA.com

ShapewearUSA was founded with the vision of offering shapewear that combines compression, comfort, and a wide range of options for all body types. Featuring 40+ brands of shapewear, bras, and accessories from around the world.

■ E-commerce website: CompressionMD.com

Built and managed an online store for medical compression garments. Chief Technology Officer and Marketing Director Legvera Corporation Jan 2010 – Apr 2021

Summary: Developed marketing strategies, managed e-commerce, led projects, and optimized growth while handling vendor relations and staff.

● Developed strategy by analyzing economic trends and needs.

● Managed e-commerce, PPC, email marketing, and content development.

● Led project management: design, writing specs, and team coordination.

● Planned growth through web applications and new revenue streams.

● Under my management CompressionSaler.com become leading m SKILLS: Shopify, e-commerce management, web design, web development, coding, UX/UI design, graphic design, business strategy, e-commerce SEO, conversion optimization, project management, digital marketing

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■ E-commerce store: CompressionSale.com

Created and fully managed a field-leading e-commerce store, significantly boosting sales and delivering exceptional results for the company through quality work and dedication.

■ E-commerce store: BracePlanet.com

Built and managed an online store for orthopedic braces and supports. Webmaster ReNew Life - Digestive Health Products October 2008 – July 2009

Summary: Took over tasks as a webmaster of ReNew Life and was able to increase conversions for e-commerce businesses.

■ E-commerce web design: ReNewLife.com

● Worked remotely with a five-person team to update and support the ReNewLife.com e-commerce site. Used Adobe Photoshop/Illustrator to add educational materials, graphics, and logos.

● Set up new marketing campaigns and product offers in the store catalog. Built multiple landing pages for digestive care products in HTML/CSS

■ Informational web design: BrendaWatson.com

● Updated the website with new imagery, designed educational emails, and a shopping cart for book sales Webmaster NourishLife Vitamin Company

May 2007 – October 2008

Summary: Took over tasks as a webmaster of NourishLife and was able to improve the company sites and turn them into profitable businesses.

■ E-commerce website: Speechnutrients is now rebranded as lifetrients.com PharmaOmega and Nourishlifeppp company online stores.

● Designed prototypes in Adobe Photoshop and developed a CSS/XHTML-based site that incorporated ASP.NET for one of NourishLife's self-sustaining business units that sold a product that helps children learn to speak Front-End Designer Ylunch.com

Jan 2003 – April 2007

■ Built 50+ vibrant restaurant websites. jimmyscharhouselibertyville.com latascatapas.com ilforno.com grillvilletogo.com and more.

● Responsible for meeting with clients and creating their web design vision with HTML/CSS custom design sites

● UI/UX design by taking all photos and rendering website prototypes in Photoshop and then building them out.

● Search engine optimization, brand and logo design, graphic design Page 3

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