Food Service Business Development

Peter S. Beliveau

678-***-**** **************@***.*** https://www.linkedin.com/in/peter-beliveau Atlanta, GA

BUSINESS DEVELOPMENT PROFESSIONAL

Business to Business Sales Professional. Led various sales, marketing, and branding initiatives in the following channels: food service (both distribution and retail) convenience store, specialty distribution, and the airline/hospitality industries. Created AOPS (annual operating plans).

Previous company affiliations have included B & A Food Sales, Beliveau Enterprises, Sysco Atlanta, UniPro, Natalie’s Orchid Island Juice Company, Theochem Labs, Pollock Paper, Red Lobster, Longhorn Steakhouse, Clayton Medical Surgical Center, and Delta Air Lines.

EXPERTISE

Prospecting Orchestrated Coaching Negotiation

Presentations Business builder Mentor Collaboration

New Sales Process Development Management Training

Account Management Influencer Territory Development Influencing

Facilitation Hunter Trade Show Management Planning

Professional Achievements and Experience

B & A FOOD SALES, Beliveau Enterprises, Woodstock, GA 2022 – present

Food brokerage representing company representing 30 different manufacturers of food and non-food products. Products are sold to food service operators of all types, restaurants being the most common, but also to hotels, health care facilities, colleges and universities, public schools and specialty food operators such as caterers. Manufacturers are also sought out as partners.

Business Development Manager – (Contractor)

Obtained representation of Australian manufacturer of vegetable, chicken and beef powder use to enhance flavor profile, no msg, gluten free. Suitable for all food service operators.

Sold pallet quantity of after dinner mints to 15-unit Mexican restaurant chain.

PAXXO USA, Beliveau Enterprises, Newnan, GA 2018 – 2021

Swedish Manufacturer of specialty trash bag system. It is eco-friendly for the primary reason that it uses only the amount of plastic needed to contain the waste. Sold to a wide variety of industries including food processors, veterinarians, health care, hospitality and non-profits. Orchestrated/facilitated sales to new channels.

Regional Sales Manager – (Contractor)

Largest sale - hospital in Birmingham, AL, 30 “mini” units. 12 Unit sale - ATL Community Food bank

Identified new channels of business through network participation with local Chambers of Commerce

Current prospects include group of 60-unit IHOP restaurants

COASTAL PACKAGING, Newnan, GA 2015 – 2018

A co-packer and private label company that specializes in organic, natural, kosher, gluten and allergen free products. Produce sweet tea, unsweetened tea and sweeteners. This product offering is known as “Freshbru”. They can also produce these products through private labeling, filling bottles from 4 ounces to 275-gallon totes. Food Grade Mineral Oil Lubricant is also packed, distributed and sold. Food grade mineral lubricates equipment used with food processing equipment in food processing plants, restaurants and supermarkets.

Regional Sales Manager

Led initiative that resulted in selling one of the industry's largest distributors of food grade mineral oil.

The Bunzl company, a leading supplier of supplies to business and industry, moved all of their private label food grade mineral oil business to Coastal Packaging. The product is packed in all sizes mentioned above and used throughout the food industry.

NATALIE’S ORCHID ISLAND JUICE COMPANY, Newnan, GA 2011 – 2014

Manufacturer of all-natural line of frozen and refrigerated juices including orange, grapefruit, lime, lemon and lime juice along with mixers. Both branded and private label products were available.

Southeast Territory Sales Manager – Responsible for eight state territory. Customers included Food Service (SYSCO, US Foods, Doerle, Limehouse and Royal Foods). Retail customers included Albert’s Organics, Costco, Dierbergs, Earthfare, Ingles, and Topline. Wholesale to Food service sales were handled by Cooseman’s ATL. Chain restaurant customers included Mellow Mushroom (150), JChristopher’s (25), Flying Biscuit (10), Tin Lizzy’s (5), and numerous LLO’s (large leverage operators).

A 27% increase in sales from 229,714 gallons ($1.7 million) to 290,298 gallons ($2.2 million).

A 22% increase in sales as a result of leading a broker team in the Carolinas, including 4 distributors

Developed: pricing proposals, marketing, and logistics programs to drive sales.

CRM: utilized Salesforce to manage entire sales cycle including prospecting, presenting and closing.

POLLOCK PAPER, Atlanta, GA 2010 - 2011

Atlanta branch of $100 million DFW based distributor of janitorial, food service disposables and chemical supplies. Primary manufacturers represented were Dart, Solo, and Kimberly Clark.

Sales Representative

Sold 10 new accounts, while providing account management to 12 existing accounts

THEOCHEM LABS, Atlanta, GA 2007- 2009

Sales Representative

Tampa based $30 million manufacturer/distributor of commercial, industrial and foodservice cleaning chemicals. Sold to distributors of Janitorial and Sanitation products in Alabama and Georgia.

Acquired 5 new distribution and maintained 10 existing accounts in the Janitorial/Sanitation Markets.

UNIPRO FOOD SERVICE, Atlanta, GA 2000 – 2006

The largest group purchasing organization of independent food service distributors (250) in the country. Held National Account responsibility for the sale of dairy and hot beverage products. Companies represented included Land O’Lakes, Conagra, Schreiber, Michael Foods and Dean Foods.

Business Development Manager

New process development led to 15% increase in sales from $85 Million to $98 Million

Orchestrated and facilitated business building opportunities amongst all UniPro, distributor and supplier management staff at the Director, Vice President, Senior Vice President and CEO level.

Accomplished above increases through successful participation in purchasing conferences, tradeshows and sales calls to end users. Traveled throughout the USA.

Delta Air Lines - Marketing Representative, New York, Atlanta, San Francisco 1979-1994

SFO- Sales grew 20%, $12 to $15 Million with travel agents, hotels, conventions, and freight.

EDUCATION

HOFSTRA UNIVERSITY Hempstead, New York

Bachelor of Science - Economics and Business

Contact this candidate