Digital Marketing Social Media
Resume:
TONY AMADI
I am a provident and resourceful individual with a proven record of accomplishment in implementing successful marketing strategies, a certified digital marketer with strong SEO and SEM skills, boosting organic traffic and improving search rankings to maximize brand awareness and revenue through integrated marketing communications.
***********@*****.*** +234**********, +234********** Nanka Street. Startime Estate, Lagos, Nigeria linkedin.com/in/Tony Amadi
@mrdwright_a amadi.tony
WORK EXPERIENCE
Digital Media Manager
Dexa Group
02/2022 - Present,
Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs, and operational support associated with their digital marketing efforts
Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
Manage media communication, advertising, and
campaign/promotion on both offline and online (social media, Facebook, Instagram)
Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
Proficiency in core marketing capabilities such as digital creative development, segmentation, investment
optimization, etc.
Cultivate strong partnerships with external agency teams, suppliers, and vendors in support of Brand and/or Digital Operations efforts
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Digital Content Writer
Internet Vikings
Researched industry-related topics (combining online sources, interviews and studies)
Wrote clear marketing copy to promote our
products/services
Proofread and edit blog posts before publication - Submit work to editors for input and approval
Conducted simple keyword research and use SEO guidelines to increase web traffic
Ensured all-around consistency (style, fonts, images and tone) and Updates website content as needed
Lead and executed media plans; Identify and optimize digital channel mix to help grow the brands.
Oversaw all digital paid advertisements and third-party digital vendor management
Analyzed data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI
SKILLS
Email marketing YouTube SEO & management
SEO Content Writing Content Management
Technical SEO Google Analytics
Blog Management Time Management
Team Management Inbound marketing HTML
Communication Skills Blog management
EDUCATION
M.Sc Digital Transformation
Nexford University
12/2023 - 2024, Washington DC
B.sc Information Technology
Sikkim Manipal University
03/2013 - 11/2016, Sikkim, India
National Diploma, Banking & Finance
Rivers State College of Art and Science
Rumuola
02/2004 - 12/2006, Rumuola, Port Harcourt
PROFESSIONAL QUALIFICATIONS
Google Analytics Individual Qualification
(04/2020 - 04/2021)
Technical SEO (03/2020)
SEM RUSH Academy
Competitive Analysis and Keyword Research (2020)
SEM RUSH Academy
SEO Fundamentals Exam (02/2020)
SEM RUSH Academy
Diploma in Viral Marketing (2019)
Shaw Academy
Fundamental of Digital Marketing (2018)
Google Digital Skills for Africa
Diploma in Social Media Marketing (2017)
Shaw Academy
Achievements/Tasks
Achievements/Tasks
WORK EXPERIENCE
Digital Marketing Coordinator
London Academy Business School
03/2021 - Present
Achievements/Tasks
Developing and sourcing content for digital platforms. Designing and overseeing all aspects of digital marketing department including our marketing database, email, and display advertising campaigns
Identify emerging and existing content gaps, align with content creators on a strategy and execute actions that will at a minimum double NMV and increase traffic by over 20% Month over month
Review and analyse sites for areas to be improved, deleted and/or revised
Optimize SEO.
Digital Communication Manager
Augustine Corporations
09/2020 - 02/2021
Achievements/Tasks
Managed online brand and product campaigns to raise brand awareness.
Evaluated customer research, market conditions and competitor data.
Reviewed new technologies and keep the company at the forefront of developments in Digital
Communication.
Made a case to senior leaders for scaling marketing in digital/ online channels
Oversaw SEO, Content, Email and Social media marketing
Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Designed, build and maintain our social media presence
Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identified trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and
conversion tests
Collaborated with internal teams to create landing pages and optimize user experience
Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and
customer touch points
Instrument conversion points and optimize user funnels WORK EXPERIENCE
Digital Marketing Coordinator
Gona Raw Mobile Nigeria Limited
02/2019 - 07/2020
Achievements/Tasks
Evaluated important metrics that affect our website traffic, service quotas, and target audience.
Performed ad-hoc reporting on an as-needed basis to identify performance gain or loss including mid-annual review on performance with suggestions to optimize campaign and upsell.
Make recommendations to leadership on how to improve performance of campaigns.
Used On Crawl, AWR and Screaming Frog to identify
weaknesses and implemented a strong robots.txt update Managed and increased conversion rate by 5% month over month
INTERESTS
Digital Marketing Specialist
Bloomido Solutions
01/2017 - 01/2019 Lagos
Achievements/Tasks
Developed performance tracking framework and
infrastructure by working with analytics personnel Partnered with marketing to assess initiatives and provide suggestions to improve returns
Developed performance tracking tools for digital acquisition channels (i.e. Search, Media, etc)
Make a case to senior leaders for scaling marketing in digital/online channels
Oversees SEO, Content, Email and Social media marketing Online Marketing Strategist
Avenue234
12/2015 - 01/2017 Lagos
Achievements/Tasks
Liaised with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency Set digital marketing strategies using all necessary tools
(e.g. website, emails, social media and blogs)
Analyzed web traffic metrics and suggest solutions to boost web presence
Monitored SEO/SEM, marketing and sales performance metrics to forecast trends
Built strong clients relationships through social media interaction
Research
Contact this candidate