Product Designer Digital Marketing

Afnan Zarief Product Designer

*****.******@*****.*** linkedin.com/in/afnan-zarief/ uxfol.io/afnanzarief San Francisco, California, USA With a strong foundation in full-stack digital marketing and creating impactful user experiences, I bring a unique perspective to UX/UI design. My background in crafting effective strategies across social media, email marketing, PPC, and SEO has honed my ability to optimize user journeys and enhance interactions. I’m excited to apply my design expertise to elevate user experiences and drive business success through thoughtful, user-centered design. Skills:

User Research, User Experience, User Interviews, Focus groups, AB Testing, Design Research, UX Design, UI Design, Interaction Design, Wireframes, Prototypes, Research planning and execution, Qualitative and Quantitative Methods, Persona, Usability Testing, Visual Design, UX Audits, Rapid Iterating, Figma, Figjam, Motiff, Microsoft 365, Adobe

(Illustrator, Premiere Pro, Photoshop, Indesign, XD), Invision, UserTesting, Cross-Functional Collaboration, Story-Telling, Graphic Design, Problem Scoping + Solving, Conflict Resolution, Information Architecture, Journey Mapping, Storyboarding, Miro, Canva, Google Analytics, Positive attitude, interpersonal skills, Leadership, UI, Product Design, Agile, Jira, HTML, CSS, end-to-end, decision making, HCI, product management Experience:

Product Designer @ Thunder Compute Remote - Jun 2024 - Present

● Redesign a PaaS website MVP with a cross-functional team to create a user-friendly website that highlights the platform’s benefits, incorporating clear CTAs and enhancing the overall user journey.

● Design and develop a streamlined, user-friendly landing page with clear CTAs and intuitive navigation to communicate client’s value proposition, enhancing user engagement and resulting in increased user sign-ups.

● Leverage competitive research, resulting in enhancements to MVP features and UI aesthetics through the recreation of mockups.

● Create a landing page that resonates with developers by emphasizing simplicity, usability, and trust.

● Ensure the design is visually appealing and user-centric to foster trust, resulting in Thunder Compute's stronger competitive positioning in the cloud computing market and better attraction and retention of developers.

● Blend expertise in digital marketing with UX/UI design principles to create a strategically sound and visually compelling landing page, effectively communicating client's value proposition and optimizing user conversion.

● Contribute to redesigning the navigation bar, and enhance the hero section with animations to deliver a modern, tech-savvy vibe, resulting in positive feedback for clarity and visual appeal.

● Actively shape the project's overall user experience and visual identity by creating a design system, ensuring consistency across all pages and devices to maintain a cohesive user experience.

● Coordinate with client CEO for real-time user feedback, aiming at quality user-centric product shipping.

● Work directly with the developer to ensure a smooth design hand-off and perform QA to guarantee the product is pixel-perfect before launch, ensuring a flawless final output. Product Designer @ Jack Remote - October 2023 - May 2024

● Redesign the Application Assistant page of a SaaS company to make job search preferences more intuitive and introduce guided illustrations for the Autopilot feature, improving usability and user engagement.

● Develop a Tools page to enable easy integration with other job search platforms, enhancing the app's overall functionality.

● Develop a user-friendly interface for the Autopilot feature, enhancing clarity and usability for a seamless job application experience.

● Redesign the Application Assistant page to simplify job search preference settings, addressing user pain points identified in UX research.

● Create intuitive, guided illustrations to explain the Autopilot feature, providing step-by-step guidance that improves user understanding and engagement.

● Improve the overall user experience, leading to increased satisfaction and higher conversion rates from free users to paid subscribers.

● Collaborate closely with a five-person team to align design solutions with Jack’s business goals of automating job applications and boosting paid subscriptions.

● Conducting iterative testing and gather user feedback to refine features, ensuring the final design meets user needs and exceeds expectations.

UX/UI Designer @ Memreel Remote - July 2023 – September 2023

● Spearhead the design of a social media app MVP, incorporating a user-friendly interface and a Floating Action Button (FAB) for easy access to key tasks, enhancing overall usability.

● Leverage competitive research, resulting in enhancements to MVP features and UI aesthetics through the recreation of mockups.

● Coordinate with client for real-time user feedback, aiming at quality user-centric product shipping.

● Add new screens to improve navigation, creating a seamless user flow and intuitive access to important features.

● Design a compelling onboarding experience to effectively guide users and boost initial engagement.

● Create a visually engaging home screen using card layouts, allowing users to easily view and interact with shared content (pictures and videos).

● Develop a screen where users can effortlessly record audio and organize it into preferred albums, enhancing content creation.

● Create interactive prototype and design screens to demonstrate the product's seamless user flow, providing the client with a clear visualization of the user experience.

● Create a comprehensive style guide and design system, ensuring consistency and scalability across the product, while also reducing design and development time for future features and updates.

● Work directly with the developer to ensure a smooth design hand-off and perform QA to guarantee the product is pixel-perfect before launch, ensuring a flawless final output. Education:

Avocademy - Remote, US UX/UI Foundations

Interaction Design Foundation - Remote, US Design Thinking: The Ultimate Guide University of Derby - Derby, UK BA (Hons.) In Business Studies Simplilearn Academy - Remote, US Digital Marketing Specialist, Masters Program

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