Social Media Marketing Executive

Location:

Albany, NY

Salary:

150,000

Posted:

November 25, 2024

Contact this candidate

Resume:

Marie Austin

Marketing Executive Innovative Strategist Brand Architect Owner

**** ****** **** ***, **** Beach, FL 32962

*************@*****.*** *****@***********.********* LinkedIn Website Passion Project Client Site Recent Position 203-***-****

Professional Summary

Visionary Marketing Executive with a robust track record of transforming strategic marketing initiatives into measurable business growth. Adept at integrating data-driven insights with creative strategy to achieve remarkable marketing ROI. Notable achievements include driving a 378% YoY increase in Marketing Qualified Leads (MQLs) and surpassing annual MQL goals by mid-April 2024, leading to a fully optimized sales funnel and resulting in the elimination of the Marketing Manager role at PRIA Healthcare. Skilled in optimizing brand positioning, enhancing customer engagement, and maximizing revenue potential through comprehensive digital solutions. Founder of RiSE Digital Solutions, LLP, an agency dedicated to groundbreaking, holistic marketing strategies for forward-thinking organizations. Core Expertise

Marketing Strategy: Expert in strategizing, implementing, and optimizing cross-channel marketing campaigns tailored to target audience needs and company objectives.

Data Analytics: Skilled in tracking key metrics and analyzing data trends to inform marketing strategy and drive continuous improvement.

Paid Media (Digital & Traditional): Proficient in SEO, PPC, display ads, and various media types to enhance brand visibility and lead generation.

Branding & Positioning: Experience in leading brand relaunches, creating impactful messaging, and developing cohesive brand identities.

Audience & Market Research: Strong ability to analyze target markets, identify audience segments, and tailor campaigns to maximize reach and engagement.

Content & Social Media Strategy: Comprehensive expertise in creating and managing organic and paid social media content across platforms, including LinkedIn, Facebook, Instagram, and Twitter.

Graphic Design & Copywriting: Skilled in design software and crafting compelling copy to support marketing materials and campaign initiatives.

Event Marketing: Experienced in planning and executing trade shows and events, ensuring brand presence and maximizing ROI.

Website Management: Proficient in website maintenance, content management, and data tracking to enhance user experience and conversion rates.

Machine Learning: Knowledgeable in leveraging machine learning techniques to optimize campaign performance and audience targeting. Notable Achievements

Exceeded Annual MQL Goal by mid-April 2024 at PRIA Healthcare, generating such a robust pipeline of leads that it will sustain the sales team for 2-3 years due to the long client acquisition timelines. This achievement led to the elimination of my position as the company’s sales funnel was full.

Drove 378% YoY Increase in Marketing Qualified Leads (MQL) through strategic inbound and outbound marketing efforts.

Achieved 423% Growth in Social Media Following within 12 months by implementing a cohesive social media strategy.

Marie Austin

Marketing Executive Innovative Strategist Brand Architect Owner 1801 Pointe West Way, Vero Beach, FL 32962 *************@*****.*** *****@***********.********* LinkedIn Website Passion Project 203-***-****

Enhanced Talent Acquisition Marketing Efforts, contributing to 9 new hires in under 2 weeks during an aggressive hiring phase.

Recognized by Colleagues as the “Most Likely to Generate Creative Ideas,” voted by a team of over 60 employees.

Special Projects

Light the Night Initiative

2020 – Present

Platform Growth & Community Impact: Transformed a small social media project into an international community movement with users in multiple countries. In the 2023 season alone, saw 562 displays registered, nearly 4,000 new Facebook followers, and 667 contact list members, all achieved with only $250 in advertising.

Data Infrastructure & Management: Established a scalable data infrastructure to support thousands of display entries and users across regions, facilitating community engagement and enhancing platform functionality.

Community Recognition: Created a seasonal event that communities now anticipate annually, providing a unique digital experience that combines joy and connectivity.

This passion project exemplifies my commitment to creating impactful, experience-driven initiatives that foster community and engagement, underscoring my strengths in strategy, execution, and innovation.

Competencies

Marketing Tools & Platforms: CMS, CRM, DNS management, domain management, web hosting, web development/design

Technical Proficiency: Fluent in both Mac & Microsoft ecosystems, website design/maintenance/editing, advanced analytics tools, and platform navigation

Marketing Strategy & Execution: Data analytics, paid media (digital & traditional), branding, audience/market research, messaging design & copywriting

Community Engagement & Content Creation: Social media strategy, content creation, graphic design, email marketing, event marketing, and demand generation

Emerging Technologies: Proficiency in leveraging machine learning and automation for improved marketing outcomes

Education

Post University

Graduate Certificate in Marketing Strategy

August 2022 – Present GPA: 3.9

Graduate Certificate in Human Resource Management

2011 – 2012 GPA: 3.4

Bachelor of Science in Business Administration / Marketing

2009 – 2011 GPA: 3.6

Gibbs College

Marie Austin

Associate of Science in Fashion Design and Marketing

2005 – 2007 GPA: 3.9

Experience

Founder and Creator

Light the Night Initiative

● 2020 – Present

Conceptualization & Strategic Planning: Developed Light the Night as a

“pandemic brain-baby” in 2020 to bring joy and strengthen community bonds through local holiday light displays. The initiative has grown to a fully interactive, map-based platform that connects communities across the U.S. and internationally.

Digital Development & Platform Transition:Transitioned Light the Night from a social media-only presence to a fully interactive website in 2023, allowing for a more engaging user experience. The platform now includes locations across the U.K., Ireland, Canada, Australia, and Morocco.

Branding & Design: Created a cohesive, festive brand identity that resonates with families and holiday light enthusiasts, fostering a strong community connection.

User-Centered Experience Design: Built a user-friendly, intuitive website to help users locate, view, and plan light display routes effortlessly, leading to a successful first website launch with 562 registered displays and nearly 4,000 new Facebook followers in the 2023 season.

Community Engagement & Social Growth: Grew Light the Night’s Facebook community organically, reaching nearly 4,000 followers in 2023, with minimal advertising spend.

Email Marketing & Digital Automation: Developed and automated email campaigns to keep users updated on new displays, drive engagement, and foster a sense of community.

Advertising & Organic Reach Optimization: Maximized visibility and reach with only $250 in advertising spend, utilizing strategic organic marketing methods.

Conversion Pathways & Engagement Optimization: Designed conversion pathways that increased sign-ups and donations, supporting ongoing growth and outreach for the initiative.

Light the Night has become a beloved annual tradition for thousands, showcasing my ability to lead strategic, community-driven digital initiatives and execute growth-focused campaigns with limited resources. Experience (cont’d)

Founder & CMO

RiSE Digital Solutions, LLP

● July 2024 – Present

Founded and launched RiSE Digital Solutions, LLP, a revolutionary digital marketing agency that provides holistic and integrated marketing solutions for businesses ready to embrace digital transformation. Developed and executed data-driven marketing strategies tailored to meet the unique needs of C-suite executives, especially within the medtech and healthcare industries. Marie Austin

Created the agency’s brand identity, positioning RiSE Digital Solutions as a leader in digital integrated and multidisciplinary marketing strategies. Successfully acquired key clients by showcasing RiSE’s comprehensive approach to performance-driven marketing.

Marketing Manager / Head of Marketing

PRIA Healthcare

● February 2022 – July 2024

Strategic Planning & Execution: Designed and executed a comprehensive multi-channel marketing strategy across digital, SEO, paid media (PPC), and traditional print, targeting a B2B audience within the healthcare sector. This led to an unprecedented 378% YoY increase in MQLs and allowed PRIA to exceed its sales funnel requirements for the next few years.

Social Media Leadership: Managed and grew PRIA’s social media presence, driving a 423% increase in follower engagement. Oversaw paid and organic campaigns on LinkedIn, Facebook, Instagram, and Twitter, positioning PRIA as an industry thought leader and maximizing engagement within targeted healthcare and medtech segments.

Branding & Content Development: Initiated and spearheaded PRIA’s 2023 brand relaunch, including rebranding efforts that improved brand perception and reach. Developed and refined messaging, positioning PRIA as an industry leader through creative campaigns, content development, and consistent brand reinforcement across all platforms.

Website & Digital Analytics: Oversaw website management, UX/UI optimization, and content updates to improve engagement and conversion rates. Leveraged Google Analytics and Adobe Analytics for insights into audience behavior, tracking metrics such as session duration, bounce rate, and conversion paths. Used these insights to refine targeting, resulting in a 40% improvement in website conversions.

Event & Conference Marketing: Orchestrated strategic marketing initiatives for industry conferences and events, coordinating everything from PRIA’s booth and presentations to pre-event digital advertising and lead generation strategies. Increased conference-based MQLs by 200% through pre-event engagement and strategic on-site marketing efforts.

Sales & CRM Management: Acted as the primary liaison between marketing and sales, aligning CRM management with sales funnel optimization. Used HubSpot and Salesforce to track lead-to-MQL-to-SQL progression, generating detailed reports that helped the sales team prioritize high-value prospects and increased conversion rates by 35%.

Experience (cont’d)

Employee Onboarding & Training: Established PRIA’s LinkedIn distribution team, hosted LinkedIn workshops for employees, and served as the internal IT resource, training new hires on systems, software, and brand standards. Also facilitated professional development sessions and organized company events, contributing to PRIA’s recognition as a “Best Place to Work” by the Hartford Business Journal.

Key Achievements:

Exceeded annual MQL target by April 2024 with a 378% YoY increase, effectively filling PRIA’s sales pipeline to capacity for the next 2-3 years. Marie Austin

Increased social media following by 423% in one year, enhancing brand awareness and follower engagement.

Achieved a 200% increase in conference MQLs and a 40% improvement in website conversions through targeted event marketing and optimized web strategies.

Marketing Director

Lake Compounce Amusement Park

● December 2021 – February 2022

Digital Marketing Manager

The Travel & Adventure Show

● August 2021 – December 2021

VP, Advertising & Search

Rebel Interactive Group

● April 2021 – August 2021

VP, Growth Marketing

Lit: A Smarter Marketplace

● September 2020 – July 2021

Marketing & Sales Enablement Executive

Effectv

● January 2017 – September 2021

Marketing & Sales Enablement Executive

Liberty Mutual

● December 2013 – January 2017

Assistant Director of Admissions

Post University

● July 2010 – December 2013

Merchandise & Marketing Manager

The Stanwich Club

● November 2007 – July 2010

References

*Available upon request*

POV’s available from:

● Previous Authority

● Previous Coworkers/Peers

● Previous Reports

● Personal

● Community

● Client

Thank you for your time and

consideration!

Marie Austin

Contact this candidate