Social Media La Crosse

Taylor Jo Pham

La Crosse, WI ***** 262-***-**** ***********@*******.***

Work Experience:

Su Casa Salon and Bridal Suite; La Crosse, WI July 2023-Present

Social Media Manager/ Receptionist/ Bridal Assistant

Independent manager of the brand’s social media platforms; Instagram, Facebook, TikTok

Collecting and creating content to create a brand image and advertise services to the selected target market, using Canva, CapCut, and Photoshop to edit content.

Organizing and managing the salon’s inventory, finances, and client communications services.

Planning and hosting bridal beauty services for wedding parties 12+.

Doubled Instagram following count in 6 months.

Reached 40,000 accounts reached in 1 month.

River Run Family Restaurant; Racine, WI 2013-2023

Server/ Manager/ Trainer

Manage and trained employees for optimal performance and customer service.

Take and prepare food items to customer satisfaction.

Resolve arising conflicts and issues, on the spot or planned.

Supervise and assist with daily inventory, sales, and finances.

Education:

University of Wisconsin – La Crosse 09/2020 - 05/2024

Business Major – Marketing, Sustainable Business Minor

Focus - Social Media Marketing, Market Research, Buyer Behavior, Management, Accounting

GPA: 3.30. Credits: 128.00. Awarded Dean’s list for two semesters

Achievements / Projects:

Production and Operational Management – developed a strategic plan to implement sustainable production at local salons to reduce waste, increase ethical operations, and gain clientele attention.

Buyer Behavior – researched how physical and psychological surroundings influence consumers’ purchasing decisions to avoid cognitive dissonance and increase profits.

Market Plan and Research – analyzed current operations for campus events and identified areas of improvement to produce a marketing plan for an app created with social media posts to reach all community users to increase engagement.

Case High School; Racine, WI 09/2016 - 06/2020

High School Education Diploma – International Baccalaureate Program

Achievements / Volunteer Projects

Leader of the school’s Sports and Spirit club during senior year.

Created multiple social media platforms to announce sports events for all students' exposure.

Planned public school events and advertised across platforms for acknowledgment.

Team Captain for JV Girl’s Soccer freshmen and sophomore year.

Skills profile:

Organized, able to multitask and prioritize/manage time effectively.

Strong computer skills-data entry: Microsoft Word, Office, EXCEL, Teams.

Quick decision maker; solves problems with insight

Excellent interpersonal communication & administration skills to maintain relationships

Sales-minded, entrepreneurial, and able to connect with prospective clients

Contact this candidate