Copywriter

GERALD

EDUCATION SUMMARY

EXPERIENCE

Copywriter PlanHub, Inc., West Palm Beach, FL. February 2024 - present

Writes/revamps web copy for growing and evolving SaaS platform

Writes and edits SEO-focused thought-leadership blogs to increase traffic to website

Writes articles for company newsletter

Writes emails and SMS messaging for large-scale campaigns promoting PlanHub paid plans, tools and promotional discounts

Writes copy for email billboard ads

Writes copy for social media posts

Conducts testimonial interviews with current subscribers for web/social media

Develops scripts and storyboards for promotional videos Marketing Copywriter JG Wentworth, Chesterbrook, PA JAN, 2022 - OCT, 2023

Developed creative and persuasive marketing messaging to promote the benefits of JG Wentworth's financial services to the target audience

Wrote emails for multifunctional marketing blasts promoting various financial services

Conceptualized and wrote SEO-focused blogs designed to introduce our services to potential clients seeking information about broad financial topics

Drafted copy for seasonal direct mailer and pamphlets

Wrote & revised copy for websites and promotional landing pages

Worked with Legal Department to revise existing and new copy based on ever- evolving standards and practices

Drafted scripts for social media video content

Collaborated with design team to create visually appealing marketing materials Marketing Copywriter AnnieMac Home Mortgage Mount Laurel, NJ FEB, 2020 - JAN, 2022

Wrote emails for multifunctional marketing blasts promoting various financial services

Bachelor of Arts The College of New

Jersey, Trenton, NJ SEP, 1994 - MAY,

1998

Highly accomplished Copywriter / Content Editor with 17+ years of diversified experience. Drives international brand recognition for business-critical initiatives. Produces high- impact ROI by authoring informative and engaging materials. Good communicator, problem-solver, and result-oriented. Works both independently and collaboratively in fast-paced, deadline-driven environments.

SKILLS

Research Skills

Creativity and Originality

SEO (Search Engine

Optimization) Knowledge

Understanding of Marketing and

Branding

Editing and Proofreading

Technical Skills

Adaptability

Collaboration and

Communication

Time Management

COPYWRITER / CONTENT EDITOR

gerrystrauss.com

STRAUSS

sSS

15 Crawford Court, Hamilton

Township, NJ 08690

**************@*****.***

609. 858. 3446

REFERENCES

Available Upon Request

EXPERIENCE (CONTINUE)

Created all content for an entire year-long automated 're-marketing' campaign that converted former clients into repeat customers

Drafted copy for direct mail initiatives

Wrote & revised copy for websites and promotional landing pages

Worked with Legal Department to revise existing and new copy based on ever-evolving standards and practices

Drafted scripts for social media video content

Marketing Copywriter Vantage Learning, New Hope, PA JAN, 2019 - FEB, 2020

Managed and executed “top of funnel” marketing campaigns that introduce and promote software products and services to new potential customers.

Created ongoing social media & email campaigns for unique demographics/personas, including all written content and imagery.

Created and managed tracking links associated with all content that enables aggregated web tra c research.

Collaborated with brand owners, designers and blog writers to synergize campaign funnels

Collaborated with design team to create visually appealing marketing materials Product Copywriter C+A Global, Edison, NJ AUG, 2017 - FEB, 2018

Created and edited instruction manuals for a variety of electronic devices

Wrote and edited product copy for high-traffic Amazon listings

Scripted voiceover and screen copy for instructional videos

Wrote content for corporate newsletters, encapsulating annual growth and corporate culture Marketing Copywriter Bodek and Rhodes, Philadelphia, PA OCT, 2011 - JUL, 2016

Increased brand awareness and sales revenue by authoring compelling copy for an interactive web catalog and external sales databases featuring top-tier brands, fashion, athletic wear, private label apparel, and accessories.

Created presence and demand for products by writing daily copy for social media marketing campaigns on various platforms including LinkedIn and Facebook.

Acquired media coverage and recognition from trade publications by composing engaging press releases.

Showcased superior product quality and selections by writing features for Brands, a quarterly magazine published and distributed by the company.

Garnered followers and prospective customers by writing authoritative blogs for the company website featuring industry trends, enterprise news, and promotions while also highlighting the unparalleled level of customer service and merchandise selections the company had to offer.

Marketing Communications Manager Johanna Foods, Inc., Flemington, NJ JAN, 2007 - OCT, 2011

Contributed to increasing sales revenue and assisting with marketing campaigns by writing copy for print ads, FSIs, brochures, websites, and product packaging for a state-of-the-art food manufacturer.

Scripted and produced commercials for broadcast during trade events highlighting the company’s highest quality ingredients as a private label and co-pack juice and yogurt producer.

Wrote press releases directed toward trade publications on company’s portfolio of branded products.

Assisted in company achieving market penetration and competitive leadership in the industry.

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