Social Media Digital Marketing

Madelynn Speights

Baton Rouge, LA 337-***-**** ***************@*****.***

EDUCATION

Louisiana State University (LSU), Baton Rouge, LA May 2024

Bachelor of Arts, Mass Communication, Minor: Psychology

Related Coursework: Public Relations, Digital Marketing, PR Research, Information Systems and Decision Sciences, Psychology, and Management

Certifications: Fundamentals of Social Media Training through MuckRack, Fundamentals of Media Relations through MuckRack, Google Analytics for Beginners, Digital Marketing Certification through HubSpot Academy, Professional Communication Training through Sigma Alpha Pi at LSU

EXPERIENCE

Call Center Specialist

September 2024 – Present

Signet Jewelers, Akron, OH

·Assisted both internal and external customers with concerns via call center and online chat

·Connected with different jewelers and stores to investigate customer concerns

·Escalated issues to management when necessary

Marketing Intern

June 2023 – May 2024

Accelerated Academy, Baton Rouge, LA

·Maintained relationships with over 50 hosting offices nationwide

·Controlled social media accounts through Meta Business Suite and generated web content to boost leads

·Created and distributed referral campaigns, personal letters, gifts, and marketing material to customers and offices

Campaign Coordinator

August – October 2023

Louisiana Organ Procurement Agency, Baton Rouge, LA

·Designed a campaign for the 2023 Auburn vs. LSU game

·Created pamphlets, pins, and a website to educate potential donors about organ donation

·Conducted research to aid marketing strategies

Communications Student Worker August 2022 – December 2022

LSU AgCenter Botanic Gardens, Baton Rouge, LA

· Produced educational material for children’s clubs

· Helped to plan program-related events and day of coordination

· Created marketing material for seasonal events

· Made engaging digital content for various platforms and tracked social media analytics

SKILLS

Microsoft 365, MailChimp, Workforce, Meta Business Suite, Adobe Creative Cloud, Canva, Google Business Suite, and Salesforce

ACTIVITIES

National Society of Leadership and Success, Pro-Member in the Public Relations Student Society of America

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