Social Media Digital Marketing

Elliot Specter

Fair Lawn, NJ • www.linkedin.com/in/elliotspecter/

**************@*******.*** • 201-***-****

Marketing Leader

Marketing and Sales Strategies / Marketing Campaigns / Brand and Content Management

Dynamic and results-driven B2B marketing leader with over 10 years of experience in driving growth for early-stage products, particularly within the education and workforce development sectors. Adept at building and executing multi-channel strategies to generate awareness, increase MQLs, and convert leads into SQLs, with a proven track record in managing paid media, web presence, and social media. Skilled in developing and optimizing co-marketing partnerships, earned media, and PR strategies to amplify brand reach. Strong storyteller capable of crafting compelling ROI-driven case studies and narratives that resonate with both business stakeholders and frontline workers. Experienced in leading cross-functional teams, managing agency relationships, and using data-driven insights to shape successful campaigns. Passionate about empowering frontline workers and delivering impactful solutions to Fortune 500 companies.

Professional Experience

IC Summits – New York - Marketing Director (2024)

Responsible for the marketing and promotion of B2B Events hosted both domestically and internationally. Lead a marketing team through the provision of strategic e-mail and social media campaigns, advertisements, and tailor-made events nationally and overseas. Evaluate existing website content and optimization, identify areas of improvement, and updated marketing and communications content that adhere with SEO guidelines. Create and launch frequent social media posts and targeted email within all communication channels. Perform regular reviews, editing, and publishing of content with a focus on Google Ad-words, keyword research, PPC, paid media, display ads, and affiliate connections. Generate analytical reports utilizing Google and Adobe Analytics. Direct company recruitment to grow Marketing team of in-house and overseas virtual assistants. Cultivate and manage relationships and business partnerships

Selected Contributions:

• Increased overall open rates and click through rates via Google and LinkedIn paid advertising and encouraged conversion with a steady increase of up to 26% ticket sales over the space of two months.

AFC Industries Inc. – New York

Manager of Digital Marketing and Communications (2018 to Present)

Spearhead the marketing and promotion of the business across all digital marketing channels domestically and internationally.

Lead company marketing and communication activities through the provision of strategic e-mail and social media campaigns, advertisements, and events/tradeshows nationally and around the globe. Evaluate existing website content and team activities, identify areas of improvement, and introduce updated and focused marketing and communications content that adhere with SEO guidelines. Create and launch daily social media / press release / blog updates and content within all channels including Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Perform regular review, editing, and publishing of content with a focus on Google Ad-words, keyword research, PPC, paid media, display ads, and affiliate connections. Generate analytical reports utilizing Google and Adobe Analytics, as well as Omniture. Coordinate and manage industry tradeshow logistics from pre-show advertising / marketing, e-mail campaigns, sponsorships, lead retrievals, and post-show follow up campaigns, ROI’s, etc. Direct company recruitment to grow Marketing team of in-house and overseas virtual assistants. Cultivate and manage relationships with DSP’s, third-party advertising vendors.

Selected Contributions:

Successfully increased brand awareness, visibility, and ranking within the medical furniture industry.

Friends of the IDF (FIDF) – New York

Digital Marketing Manager and Communications (2014 to 2017)

Directed marketing and communication activities from website development to SEO/SEM Management to email campaign management.

Coordinated marketing tasks across the organization from website design, social media campaigns, and analytics tracking. Generated and analyzed detailed reports on Key Performance Indexes (KPI’s) and Returns on Investments (ROI’s); utilized this information to recommend improvements or updates and confirmed all goals were met within the allotted budget. Led event and campaign coordination including customized and segmented emails, drip-campaigns, short-term fundraisers, and crowdfunding including FirstGiving, GoFundMe, and Crowdsource. Authored industry specific editorial copy, website content, and e-mail campaigns, as well as press releases and pre- / post-event publications focused on growing community donations. Oversaw and supervised the daily tasks of a small team (graphic designer, SEO/Content associate, and a programmer).

Selected Contributions:

Increased Facebook followers from 200K to over 500K in under two years. Improved the quality and frequency of posts, as well as altered media utilized to include video clips, photo galleries, and live feeds.

Achieved live coverage of an annual broadcast from Israel to families in the US utilizing online streaming, live-feeds, interviews, and messages from family members serving overseas.

Constructed and designed easy-to-navigate website experiences which led to improved online donations.

Isram World Travel Ltd. – New York

Senior Digital Marketing Manager (2011 to 2014)

Introduced new and updated marketing initiatives across B2B and B2C websites and campaigns.

Assessed existing strategies and recommended improvements including the launch of a tailored CRM tool embedded across all websites. Developed and customized digital content for multi-destination marketplaces, as well as email marketing campaigns and custom e-broadcasts. Evaluated marketing budgets, worked to ensure all KPIs were met, and contributed recommendations and feedback to leadership. Acted as the face of the company during domestic and international tradeshows and coordinated all logistics, both pre- and post-event.

Selected Contributions:

Launched a new booking engine website which enabled travel agents to book tours and stay current on today's technology.

Grew organic search results and website traffic though the implementation of key SEO and SEM strategies.

Additional experience as Marketing Manager / Events Manager (2005 – 2011) with Aqua Products Inc., Franchise Owner / Store Manager (2001 to 2005) with Spectra Photo Inc. and First Sergeant / Combat Medic (1991 – 1994) with the Military – Elite Infantry Unit.

Education and Credentials

Bachelor of Science in Health Sciences Tel Aviv University – Israel

BTEC Higher National Diploma in Health Business Studies and Management Salford City College - UK

Technologies: Adobe Creative Suite (Photoshop/Illustrator), Microsoft Office Suite, Social Media Platforms, Analytic Reporting Tools, Google Ad-words, Google Analytics, Microsoft AdCenter, BlackBaud Raiser’s Edge/Finance, Sitecore, Salesforce/Admin, SalesLogix, Marketo, Pardot, HubSpot, Hootsuite, Project Management software, Magento, MailChimp, Constant Contact, Video-Editing software, HTML/HTML5, CSS, JavaScript, XML, Wordpress and Drupal.

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