Business Intelligence N A

G E O R G E N A J M

Troy, MI I 248-***-**** I ******.****@*****.*** I www.linkedin.com/in/georgenajm S T R A T E G I C D A T A S C I E N C E & A N A L Y T I C S L E A D E R S H I P Leveraging 15+ years of improving operational efficiency, increasing revenue, and enhancing customer experience through innovative data solutions. Highly skilled in spearheading complex data-driven decision-making, driving data strategy and analytics initiatives, and leading cross-functional teams to deliver actionable insights.

Adept at transforming raw data into valuable business intelligence using advanced analytics tools and methodologies.

Subject matter expert in machine learning, predictive modelling, and statistical evaluation.

Profound comprehension of data confidentiality and integrity, as well as ethical implications of analytical practices.

Established leader in creating organizational efficiencies, optimizing processes for enhanced performance and effectiveness. PROFESSIONAL EXPERIENCE

NISSAN NORTH AMERICA I Remote (USA) March 2024 to Present DATA ANALYTICS AND AI PRINCIPAL - AMERICAS DATA OFFICE Dynamic and results-driven leader with a strong focus on enhancing data reliability and enabling intelligent decision-making across vehicle sales incentives, logistics, and aftermarket customer engagements. Adept at navigating the complexities of automotive logistics and customer relationship management to ensure seamless integration with strategic goals and operational excellence initiatives. Transformed the analytics framework by enriching data methodologies, unlocking deeper insights, elevating strategic decision-making, and enhancing overall business performance.

KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Managed cross-department collaboration to deliver high-impact projects, ensuring alignment with enterprise-wide data management strategies and governance protocols.

• Led the strategic planning and execution of the optimization of vehicle incentive programs, boosting sales and customer by leveraging advanced data analytics and AI-driven solutions. SIGNATURE PROJECTS

• Incentive Elasticity: Evaluated the impact of changes in vehicle incentives on sales, leading to the development of more effective and efficient incentive programs that increased sales and reduced costs.

• Vehicle (VIN) & Dealer Profitability: Analyzed detailed data for both vehicles and dealers, resulting in strategic adjustments that enhanced overall profitability and business performance. SIEMENS ENERGY I Remote (EU, UK, USA) 2023 to 2024 SENIOR MANAGER – AI AND ANALYTICS STRATEGY

Innovative and strategic Senior Manager spearheading the adoption of artificial intelligence and analytics, enhancing operational efficiency and driving data-focused transformations across the organization. Faced with initial challenge of integrating into a well- established team, rapidly established connections and effectively managed organizational expectations, ensuring alignment with overarching goals, practices, and processes embedded within AI maturity model. Played a pivotal role in the change management process, refining development workflows to improve overall efficiencies. KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Designed and implemented AI and analytics maturity models that are designed to substantially increase data-centric capabilities, setting a new standard for innovation within the firm.

• Executed in-depth evaluations of AI and analytical tools to boost innovation and refine decision-making techniques.

• Contributed to both the design and dissemination of AI educational materials to accelerate adoption and practical application of artificial intelligence within the company.

SIGNATURE PROJECTS

• Formulated a customized AI Maturity Model evaluation framework, streamlining the assessment procedures and enabling a comprehensive understanding of AI implementation stages.

• As a trusted advisor, collaborated with geographically dispersed analytics teams to identify and integrate best practices and policies, while also merging insights from external AI maturity frameworks to develop a unified, actionable evaluation protocol.

• Successfully launched the initial AI Maturity Model and its corroborating processes within a remarkable 2-week timeframe. Led to a unified and strategic direction for the organization, creating a clear path forward for AI and analytics integration. DRIVEN BRANDS I Charlotte, NC 2022 to 2023

SENIOR DIRECTOR - BUSINESS INTELLIGENCE & ANALYTICS Hired to lead transformative business intelligence initiatives, streamline operations, and develop executive-level dashboards for enhanced decision-making. Collaborated with vendors and managed multidisciplinary agile teams to define business requirements, build a robust data supply chain, and deploy advanced analytics models, integrating external data such as weather forecasts to support day-to-day operational needs. Surmounted multifaceted challenges by assembling teams with diverse skill sets; streamlined the modernization of legacy systems to facilitate cloud migration. Supervised a diverse team comprising of 5 managers and 25 analysts, as well as provided strategic guidance to 6 independent brands with respective BI and analytics teams. Responsible for $3M budget. KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Built substantial Business Intelligence & Analytics infrastructure for 10 + brands, pinpointing organizational requisites and staffing essentials to meet comprehensive enterprise demands.

• Independently crafted and aligned strategic data goals for corporate divisions, directly impacting and supporting operation standards for 4K+ franchisees.

• Directed seamless large-scale BI platform migration to a cloud-based SaaS solution, using Google Cloud, Tableau and QLIK Cloud, with an annual cost savings in excess of $3M. Also managed the overhaul of 300+ standard reports and 2500 customized reports within the first 6 months of tenure.

• Devised scalable organizational and operational strategies to standardize reporting and data communication, carving out a uniform approach to data literacy and usage across the corporate landscape.

• Expedited the report production and business analysis processes from weeks to merely hours, achieving further system consolidation and yielding cost savings between $3M to $5M annually. FORD MOTOR COMPANY I Dearborn, MI 2018 to 2022

PRODUCT OWNER/MANAGER - BUSINESS INTELLIGENCE & COMMERICAL ANALYTICS, FORD PRO Delivered significant analytical findings and project outcomes to data organization executives and business partners. Identified and capitalized on data commodification avenues in partnership with the Data Products and Services division. Collaborated with business stakeholders to architect strategic objectives—with a concentrated emphasis on data acquisition, transformation, curation, and visualization.

Spearheaded a team of 15 dedicated BI and Data Science professionals to generate pivotal business insights and intelligence assets. KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Led development and implementation of regional and internationally deployed dashboards, analyzing and reporting critical metrics concerning user subscriptions, retention rates, and feature usage.

• Delivered predictive oil life metrics, enhanced in-app notification efficacy which significantly bolstered customer engagement, contributed to revenue spikes and improved customer experience.

• Organized analytic and data product symposiums, fostering an environment where innovative data solutions could be pitched to company executives and business clients.

• Pioneered early-stage analytic teams that integrated diverse datasets into preliminary analyses, potentially culminating in value-driving data products or recurring analytic dashboards. SIGNATURE PROJECTS

Ford Pro – Kaleidoscope: Developed a cutting-edge data fabric, enabling diverse organizational teams to examine and utilize datasets from multiple perspectives—be it dealerships, customers, vendors, or executive stakeholders—for a host of strategic applications, including business reporting and investor relations. Ford Pass – Oil Prognostics: Designed and implemented strategic plans that utilized data-centric solutions to enhance the features and performance of FordPass mobile app and connected systems. Prioritized automation and established stringent data quality controls throughout the entire data lifecycle, paying particular attention to the analytics provided by FordPass. Geospatial Platform Deployments: Pioneered the incremental deployment of a geospatial platform, significantly bolstering the Ford organization's vehicle tracking, logistics management, and mobilization efficiencies within the GDIA (Global Data, Insight & Analytics) sector.

GENERAL MOTORS I Detroit, MI 2011 to 2018

SENIOR DELIVERY MANAGER - CUSTOMER EXPERIENCE, CONNECTED VEHICLE & CUSTOMER MARKETING Pioneered four strategic Data Management Reporting and Analytics projects, enhancing the 'Voice of the Customer' initiative and marketing analysis for GM's online presence. Crafted and executed BI strategy roadmap, setting specific objectives for various business units and aligning budgets, resources, and operations to achieve these goals. Implemented effective team management approach, identifying a Directly Responsible Individual (DRI) to enhance engagement and manage relationships with a diverse portfolio of clients. Supervised a dynamic team consisting of 5 Data Analysts, Scientists, and Visualization Specialists, fostering an environment of innovation and data-driven decision-making.

KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Orchestrated the development of over 50 foundational reporting systems, providing daily, weekly, mobile, and on-demand analytics using tools such as Tableau, Cognos, Power BI, and SAS, ensuring effective business intelligence practices.

• Maintained responsibility for the comprehensive design and ongoing support of the BI technology landscape, streamlining information acquisition, management, warehousing, and delivery.

• Initiated and led the Platform Engagement and Consulting Services division, comprised of BI and analytics specialists. This pivotal team drove the widespread adoption and rationalization of enterprise applications across the newly inaugurated EDW.

• Innovated Maven Car Share reporting within a tight 90-day timeline by integrating geospatial and customer datasets, thereby constructing a robust foundation for data analytics.

• Directed the Customer Experience unit, aligning Dealer, Connected Vehicle, and customer information to strengthen GM's relationships with vehicle owners, thereby boosting customer satisfaction and loyalty.

• Collaborated with Data Governance and Business teams to develop "Data Store," capitalizing on API data for third-party access, which enabled additional revenue generation.

BI PLATFORM DEPLOYMENTS & MAVEN (MICRO RENTAL) REPORTING

• Led the IT portfolio and development of a robust reporting platform for Maven Car Share (now discontinued), focusing on vehicle usage, scheduling, location optimization, and detailed customer profiling.

• Accounted for the creation, implementation, and maintenance of multiple BI platforms, including Tableau, Power BI, Cognos, and Teradata. Also historically launched a global testing platform, encompassing requirements management, functional and automated testing, as well as performance testing. SENIOR MANAGER - ENTERPRISE DATA WAREHOUSE / PLATFORM SERVICES / BI COE Directed both direct and indirect staff in designing, building, deploying, and supporting sophisticated Business Intelligence reporting systems, incorporating eclectic data sources and leveraging a unified architectural framework.

• Focused on deploying and driving widespread user adoption of BI tools like Tableau, Cognos, and Power BI, substantially enhancing the organization's analytic competencies.

• Fostered close partnerships with Distributed Application Teams to ensure technological solutions were perfectly synced with corporate goals, leading to streamlined operations.

• Facilitated process definition and revisions, advancing operational efficiency and maximizing resource utilization across various applications.

PROGRAM MANAGER - TESTING COE

Developed and enacted a strategic vision and framework for requirements and test methodologies, leading to improved practices organization-wide. Achieved organizational alignment by presenting and rallying support for a unified vision, optimizing system utility, and fostering an efficient operational model that balanced standardization with the flexibility required for specific project needs. Instrumental in launching Centers of Excellence, capturing user perspectives and maximizing the value derived from shared platforms across the enterprise.

KEY RESPONSIBILITIES AND ACHIEVEMENTS

• Achieved a cost-saving milestone of $500K by delivering a standardized system globally, which simplified and universalized access within the global GM community.

• Championed a major initiative in Software as a Service/Cloud Services by implementing a comprehensive Quality Assurance suite, fostering system robustness and reliability.

• Realized a significant cost reduction of $2.2M through strategic asset leverage, staff optimization for application upkeep, process efficiency enhancements, and the adoption of industry-standard tools (HP ALM). ADDITIONAL EXPERIENCE

PRACTICE MANAGER I Capgemini / Sogeti (Detroit, MI) GLOBAL REQUIREMENTS / TEST MANAGER I Ally Bank / GMAC (Detroit, MI) EDUCATIONAL BACKGROUND

Master of Science in Information Management and Communications I Walsh College (Troy, MI) Bachelor of Science in Accounting I Michigan State University (East Lansing, MI) AREAS OF EXPERTISE

Budget & Project Management, Collaborative Team Engagement, Compliance Tool & Process Design, Confidentiality Protocols, Cross-Functional Leadership Collaboration, Data Visualization Customer Data Rights Management, Data Catalogs & Metadata Leadership, Data Governance Auditing & Enhancement, Data Governance Oversight (Quality, Security, Privacy), Data Governance Tech ROI Analysis, Data Management & Governance Expertise, Data Privacy Law Proficiency, Diverse Group Facilitation, Modern Data Architecture, Policy Strategy & Risk Management, Privacy/Data Governance Program Creation & Execution, Privacy Risk Control & Training, Regulatory Compliance (Federal/State Privacy Laws), Stakeholder Standardization & Best Practice Development

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