Marketing Coordinator Social Media

MUHAMMAD ASGHAR

832-***-**** ***************@*****.*** https://www.linkedin.com/in/muhammadrasghar/ PROFILE

Results-driven project management professional with a background in marketing and event coordination, skilled at delivering projects on time and within budget. Proven expertise in stakeholder engagement, contract negotiation, and coordinating cross- functional teams to achieve project goals. Known for excellent communication, analytical skills, and ability to manage multiple priorities in fast-paced environments.

EDUCATION

University of Houston Business Administration in Marketing and Management Completed December 2023 GPA: 3.47

WORK EXPERIENCE

Blossom Journey, Marketing Coordinator August 2023 – Present

- Engaging with event planning leads, aligning marketing, and implementing social media plans with client budgets and objectives.

- Negotiating contracts and scheduling logistics with vendors (DJs, florists, decorators, flooring) to ensure cost-effectiveness and seamless event execution.

- Prepares the Blossom Journey quotes, contracts and proposals/presentations using Microsoft Excel and Canva. Globe Life, Marketing Coordinator September 2023 – February 2024

- Developed and executed strategic outreach campaigns to acquire new customers, leveraging meticulous planning and targeted communication, resulting in a 25% increase in appointment bookings within the first quarter.

- Customized sales presentations and value propositions tailored to individual client needs, ensuring a personalized and compelling approach that resonated with target audiences.

- Conducted in-depth market analysis and competitor monitoring, providing valuable insights and recommendations that optimized product offerings, pricing strategies and customer retention initiatives.

- Implemented proactive measures to enhance client satisfaction and loyalty, reducing churn rate by 18% year-over-year. PROJECT EXPERIENCE

Onemax, Community Outreach Assistant June 2023 – Present

- Coordinate community outreach initiatives to engage with the local Muslim diaspora.

- Develop and maintain relationships with community members, partners and stakeholders to strengthen program participation.

- Assist in organizing events, workshops, and educational programs that align with the nonprofit's mission and objectives. Vendor Relations, Cougar Eid Festival March 2024

- Increased vendor participation by 80% (20 confirmed out of 25 contacted) for the festival through effective communication and negotiation strategies.

- Streamlined vendor onboarding by coordinating permit collection and agreement forms.

- Achieved cost-effective pricing for the festival through negotiation with vendors. Developed promotional materials (fliers) and leveraged social media to showcase participating vendors. SKILLS/CERTIFCATIONS

Safe SCRUM Master Certification

Competitive Intelligence: market research, data analysis, social media management, digital content strategy, and analytics. Marketing Enablement: digital marketing, SEO, SMO, SEM, market research and data analysis, Microsoft Excel, Microsoft PowerPoint, and Microsoft Word.

Content creation: short form video (SFV) for TikTok and Instagram Reels, photography, videography, caption copywriting, Adobe Video Editor, and Canva.

Sales Enablement: presentation, negotiation, advertising campaign planning and execution.

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