United States North Carolina
Resume:
Buster O'Connor
Senior Graphic and Brand Designer
Charlotte, North Carolina, United States
*******@***.***
SUMMARY
Senior Print & Creative Designer with over 20+ years of experience specializing in brand identity, print design, advertising, an multimedia production for diverse clients.
WORK EXPERIENCE
January 2007-Current
Senior Print Designer
Verdeo Brand Design
Charlotte, North Carolina, United States
*Design Execution: Developed and finalized print materials, including brochures, catalogs, packaging, posters, banners, and other branded collateral, ensuring high-quality visual appeal.
*Project Leadership: Managed design projects from concept to completion, overseeing timelines, budgets, and collaboration with internal and external teams.
*Brand Consistency: Maintained brand guidelines and ensured design work aligns with brand standards across various print formats.
*Pre-Press and Print Production: Prepared files for print, collaborates with printers on proofing, color accuracy, and material choices, and troubleshoots print issues to ensure a flawless final product.
*Team Collaboration: Worked closely with marketing, product, and other design teams to align print materials with broader campaigns and brand strategies.
*Mentorship: Supervised junior designers, providing guidance, feedback, and support on design techniques, tools, and print production best practices.
*Trend and Technology Awareness: Stayed updated on design trends, print technology, and sustainable materials to bring fresh ideas and eco-conscious choices into the design process. April 2000-June 2012
Creative Ideation Consultant
Boston Innovation Group
Boston, Massachusetts, United States
*Contributed to strategic think tanks for corporate naming, product positioning, and brand development.
*Developed creative concepts for brand identity, aligning with corporate goals and market trends.
*Collaborated with cross-functional teams to ensure cohesive branding and positioning strategies.
*Generated innovative ideas for product naming and brand storytelling to enhance market appeal.
*Conducted research to inform branding and positioning decisions for high-impact product launches.
*Clients included: Citibank (New York), Equifax, Lava Lamp Industries (Chicago), Black and Decker, Kraft Foods, and R.J. Reynolds.
("Senior Print Designer" OR "Lead Print Designer" OR "Print Production Designer" OR "Senior Graphic Designer" OR "Print Marketing Designer" OR "Print Design Specialist" OR "Creative Services Designer" OR "Art Director" OR "Senior Visual Designer") AND ("print production" OR "graphic design" OR "Adobe InDesign" OR "Adobe Illustrator" OR "Adobe Photoshop" OR
"layout design" OR "typography" OR "branding" OR "color theory" OR "prepress" OR "file preparation" OR "project management") AND ("print materials" OR "brochures" OR "packaging" OR "advertising" OR "collateral" OR "brand consistency" OR
"vendor collaboration" OR "quality control")
EDUCATION
Graphic Design
University Of Florida
Gainesville, Florida, United States
SKILLS
Brochures Budgeting Campaigns Marketing Mentoring Printers Leadership Adobe Illustrator Adobe InDesign Adobe Photoshop Advertising Brand Marketing (Branding) Creative Services Graphic Design Market Trend Analysis Printing Product Positioning Project/Program Management Quality Control Storytelling Typography Art Direction Arts Creative Design Environmental Design Multimedia Trade Shows Brand Strategy Environmental Issues Identify Issues People Management Best Practices Proofreading Budget Management Product Design Clean Technologies Consulting Research Skills Product Naming Cross-Functional Product/Service Launch Brand Positioning Print Advertising Advertising Production Audiovisual HONORS & AWARDS
Regional Desing Award - Print Regional Design
Bachelor of Arts, Graphic Design, University of Florida R Best of Logos & Symbols - Print Regional Design
LANGUAGES
English - Intermediate
WORK AUTHORIZATION
I am authorized to work in the following countries:
• United States
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