Product Development Social Media

MICHAEL J. GIANOLI

Rice Lake, WI ***** 715-***-**** *******@*****.***

www.linkedin.com/in/michael-j-gianoli

Re: The Master Lock Company Sr. Category Manager

"I like to bring ideas to life."

I know how to lead teams to make money for Master Lock.

SUMMARY

Confident results-driven leader adept at developing and executing a solid short- and long-term growth strategy, managing consumer durables, projects, merchandising, and executing new product lines. I have broad holistic project management skills, leveraging strong analytical expertise, strong problem-solving techniques, profitability enhancement experience, and stellar written/verbal PR communication skills which I have used for brands and field sales communications and public relations releases including to social media and ecommerce campaigns.

CORE COMPETENCIES

I am self-motivated by a strong entrepreneurial spirit.

Extensive successful CPG experience with all major retail chains (THD, LOWES, Menard, ACE, TV, Walmart, and DiB)

Major focus on innovation and the new product development process.

Strong analytical skills

Excellent oral and written communications skills

Ability to work independently but also a formidable team support service member.

Extensive experience managing website content.

Avid use of MS Excel, PowerPoint, MS Word, Microsoft Project, and other Microsoft Office Suite products.

Detail-oriented, I pay extreme attention to detail.

Able to effectively manage multiple new product development projects at the same time.

Excellent cross-functional team member with high ability to collaborate effectively.

Use of market research to gain an understanding of the market conditions, determine value proposition, category insights, and industry trends.

Strong interpersonal skills to positively motivate and influence peers and others at all levels of the company. I strive to be an effective people person.

I am open to relocation and extensive travel.

PROFESSIONAL EXPERIENCE

GIANOLI HOLDINGS 1/2023 to current

Business Consultant

Heavily involved in strategic plans, market research, new product development in the consumer durables sector, and working with the field sales teams on building relationships with large chain merchants.

LARSON MANUFACTURING COMPANY, A FORTUNE BRANDS COMPANY Hybrid 01/2019 – 12/2022

Business and Category Manager

Develop and lead a comprehensive program for the world’s largest storm door manufacturer, including develop strategies, determining the product portfolio, conducting financial analysis and justification, product planning, supplier selection, tool development, channel marketing, establish the pricing strategy, work with the Marketing team on designing packaging and marketing materials, managing marketing programs, delivering sales presentations, and building relations with the Home Depot, LOWES, Menards, ACE, True Value Dealer Network, and DiB Merchants and sales teams. Led cross-functional project teams charged with focusing on improving the customer experience to add value over competition.

●Manage SKU performance to drive business planning, go-to-market strategy, increase profitable revenues and meet financial budgets.

●Analyze data and insights to determine industry and consumer trends regarding the product and category to maximize sales.

●Develop strategic data modeling tools and database and determine product assortments, finishes, placements, layouts, pricing, and promotional profitability ... strong sales collaboration.

●Establish monthly forecasts by product to maximize sales and profitability at the lowest inventory planning costs without impacting deliverables.

●Collaborating and developing relationships with key vendors to improve pricing, quality of service, and supply chain planning.

●Worked with cross functional teams to develop marketing strategy and category development projects to optimize assortments and related merchandising.

●Collaborated with our sales teams, Dealers, Buyers, Merchants, and the Retail Shopper to expand product categories.

●Educate the Sales team on consumer habits, business insights and merchandising techniques via effective internal communications.

●Adjust product strategy based on shopper and customer trends.

●Analyze sales data to determine product demand to ensure sustainability of inventory.

●Visit customers with the sales teams, and talk to the Buyers, to gain responsive market insight on industry trends.

HAMPTON PRODUCTS INTERNATIONAL – Foothills Ranch, CA 11/2008 – 09/2018

General and Category Manager

Engineered acquisitions and transitions of Wright Products from FKI Plc to Hampton Products International, building business that dominated category in market share, quality, and performance. Managed a $90MM budget and responsible for revenue growth and ROI for the category.

●Lead my team in achieving top- and bottom-line improvements by establishing a marketing strategy that produced consistent quality, financial, and delivery results.

●Strengthen our customer service department by researching prior business cases that resulted in issues and then applying problem solving techniques to ensure non-recurrence.

●In collaboration with the Engineering and Industrial Design Departments, we strategically focused on innovation of our product line to increase our competitiveness.

●As a key part of our growth strategy, we successfully implemented channel marketing programs promoting our high-end designer products.

●Updated and improved all of our POP marketing materials, using graphics and icons, effectively addressing multi-lingual challenges.

●We grew the retail business to levels estimated at a 91% market share for the category.

Additional professional experience can be provided when we proceed to the interview process.

EDUCATION

SAINT JOSEPH'S COLLEGE – Rensselaer, IN

Bachelor of Science, Business Administration – Minors in Marketing & Finance

SPECIALIZED TRAINING

Managing Managers UNIVERSITY OF MICHIGAN – Ann Arbor, MI

Negotiation Skills HARVARD UNIVERSITY – Boston, MA

Leadership, Risk & Strategy Development ASHBRIDGE UNIVERSITY – London, UK

Effective Communications UNIVERSITY OF MINNESOTA – Minneapolis, MN

VOLUNTEER ACTIVITIES

St Joseph’s College Alumni Association

Our Lady of Lourdes Parrish Council

Chamber of Commerce Board Member

Coach for youth basketball teams

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