General Managers Business Development

Scott Goodrich

703-***-**** · ********.*****@*****.***

Chief Operating Officer

People first business professional with a diverse and robust background in leading high value teams within the commercial sector. Eager to apply extensive educational background, work experience and proven leadership to a company that will benefit from my expertise in process improvement, stability and maximizing profits.

Core Competencies

National Account Development · Project Management · Acquisition Experience · Small business development

· Problem Resolution · Managing Performance · Vendor Relations · Branding

Team Leadership · Analytical Skills· Budget Management · Multi-unit Operation Management · Strategic Business Planning

Multi-unit Brand and Corporate Development

Key architect in one of the fastest growing restaurant chains in the USA-Five Guys

Recruited, hired and trained General Managers, District Managers, and Regional Managers across the United States

oDeveloped interview process for General Managers, District Managers, and Regional Managers.

oDeveloped “Day in the Life” as a best practices, daily routine and core responsibilities guide for General Managers, District Mangers and Regional Managers.

oDeveloped “New Store Training Plan” that was designed to make 250 new store openings a successful process.

oDeveloped “New Store Punch List” designed to keep GM, owner, Construction Manager and District Manager on a tight and accurate 12-week NRO.

oKey architect in the nation’s most prolific and successful Secret Shopper Program.

oAuthor of “The Career Development Plan” that was designed to create a high-level accountability across all departments. This allowed for a positive experience for evaluation and career development, setting the culture of continuous improvement.

oDeveloped the “Contact Report” as a simple and highly effective communication tool for District Managers and General Managers. This was a “living” document, or action plan, for store performance across all key metrics.

Grew Concept from 25 units to 1200 units in 7 years

Developed labor models and position responsibilities to insure high energy and productivity.

Organized and managed state-wide market launch for franchisees, vendors and suppliers

Developed POS system that was GM-centric for ease of use and consistency.

Developed on-line ordering, gift cards, loyalty program and third-party delivery.

Managed third party procurement/purchasing vendor, supply chain and distribution vendor marketing vendor, and local store marketing vendor.

Managed major airline Station Control Centers

Managed a team of department supervisors and operating managers in a complex and sensitive International Airport Control Center

Responsible for all Ground Safety, FAA and NTSB regulations

Managed Dulles International Airport on 9-11 and all TSA/FAA/NTSB initiatives during the following 4 years.

National Exposure

Accomplished speaker, panelist and presenter at MUFSO, NRA Show, and Fast Casual Summit

Presented two nationwide webinars on the Fast-Casual Pizza Industry sponsored by QSR Magazine and Fast Casual Magazine

PROFESSIONAL EXPERIENCE

SNAP fractional consulting August 2017-current

Multiple restaurant Brands

Chief Operating Officer (consultant)

Operations · Marketing · Learning & Development · Human Resources · Procurement · Franchise Sales and Development · P&L Management

Mamoun’s Falafel

Stacked Pickle

Taffer’s tavern

Greek from Greece

Garden Catering

Uncle Maddio’s Pizza

Sim Sim

Zunzi Bar

Fresh Baguette

Uncle Maddio’s Pizza, Atlanta, GA February 2014 – September 2017

Chief Operating Officer

Operations · Marketing · Learning & Development · Human Resources · Procurement · Franchise Sales and Development · P&L Management

Create strategy and execute franchise support program

oRestructure to find organizational health around the field and support team

oTrue partnership approach to franchise support

oManage day-to-day support strategy for underperforming stores

oLeverage great franchisees to help underperforming franchisees

oDevelop Franchise Business Consultant Program

oDevelop Franchise Marketing Consultant Program

Overhaul and improve Corporate Training Department

oImprove efficiency in training program, 6-week program reduced to 4-week

oModulate program to include practical and written tests

oCreate and manage “franchise” corporate training stores with management agreement

oImprove in-store corporate training for new store development

oCreate Franchisee-Corporate Training Program by partnering with the best performing franchisees

oDevelop highly effective and fully accountable Corporate Training Teams

Franchise Development

oPrepare detailed and inspirational executive presentations leading to growth

Research relevant industry data and prepare compelling analysis

Quantify and contrast industry specific trends to tell a very powerful story

Create a comparison analysis of key competitive differentiators and advantages

Presented fast casual pizza industry analysis for nationwide webinars hosted by Fast Casual Magazine and QSR Magazine.

Performed high profile franchise development presentations for the National Basketball Association and the Steve Harvey Group.

oParticipate and facilitate all franchise sales meeting to recruit new prospects

oExperienced in sophisticated demographic and real estate analysis

oExperienced in broker management and site reviews

oVery disciplined site selection process

Marketing

oRecruit and retain top marketing talent

oRedirect marketing focus across all mediums, focus on high impact drivers

oDevelop chef created menu with commitment to taste and quality

oCreate and execute digital/social marketing strategy

oAchieved a 4.5 out of 5 stars rating across multiple on-line rating/review sites over the past 3 years

oDeveloped Secret Shopper Program, Customer Survey, Social Scraping and sales analysis program through third party partnerships

POS

oCreated franchisee sub-committee to select new POS system

oPOS system is state of the art, all-in-one, and 100% cloud based

Loyalty

On-line ordering

Gift Card

Recipe and inventory depletion-accurate theoretical food costs and electronic ordering

WSGC, LLC Restaurant Consulting Charlotte, NC July 2013 – Feb 2014

Founder and President/CEO

Created multi-unit restaurant consulting company

Provided contract support for Jubilee Restaurant Group, LLC; developed business plan and strategy to acquire five store territory (failing Five Guys restaurants); improved 4 store Five Guys Memphis market operating costs by 9% over six-month contract period.

Five Guys Burgers and Fries April 2005 – July 2013

Regional Director (VP) of Franchise Operations

July 2012 to July 2013

Inspired, coached and developed a team of Regional Franchisee Consultants, District Managers, and

Franchisee/Operators to achieve over $300 million in annual sales

Led the top division in same store sales, customer satisfaction scores and mystery shop scores

Managed the complete turn-around of several underperforming markets to profitability

Conduct comprehensive operational analysis of multi-unit companies and provide specific, results oriented action plans to improve profitability

Regional Manager of Franchise Operations

March 2006 to July 2012

Managed and developed team of District Managers and Franchisees/Operators to achieve over $250 million in annual sales

Created action-oriented solutions to store level and multi-unit level underperforming operations/profitability

Hands-on servant leadership approach

Led top performing region in same store sales, customer satisfaction performance and mystery shopper performance for all 6 years

Recruited, trained and coached entire Regional Teams in 5 national markets

Developed the New Store Punch List used for all new store development

Developed the New Store Training Plan used for all new store openings

Developed Career Development Plan for all field support teams; evaluation and performance

Franchise Business Consultant/District Manager

April 2005 to March 2006

Insured Brand Standards and Unit-level profitability in 20 store territory

Launched new markets in GA, FL, SC, NC, and TN

Complete responsibility for every operational aspect of opening 40 new stores.

Inspired and developed General Managers across entire district

United Airlines August 1996 – April 2005

Operations Manager-Shift Manager Station Control Center

Managed department of supervisors responsible for safe aircraft movement, ground handling and all aspects of customer service

Responsible for on-time departure performance and maximizing revenue through customer and cargo movement

Responsible for 14 international arrivals and departures daily

Program manager for designing new Ramp Tower Control facility

Responsible for communication and cooperation with FAA, NTSB, ICE, Customs and Immigration, and FBI

Coordinated and implemented post 9-11 safety procedures

Directed daily and monthly performance meetings with all department leadership teams

Station Control Center Gate Controller/Ramp Tower Supervisor

December 1999 to January 2003

Responsible for all aircraft gate assignments-330 arrivals and departures daily

Responsible for communicating critical aircraft routing with WHQ

Responsible for all irregular operations planning, including schedule recovery

Winter Weather Operations coordinator

Supervise Ramp Tower operations-ground movement of aircraft

Awarded Mile High Customer Service Award for outstanding service 3 times

Aircraft Weight and Balance Specialist-Load Planner

August 1996 to December 1999

Responsible for planning cargo and passenger loading to optimize revenue and insure safety

Manual weight and balanced qualified Ground Security Coordinator certified

Ford Models New York, NY 1984-1995

EDUCATION AND CREDENTIALS

College of William and Mary – 1980-1984 Psychology Full Athletic Scholarship-Football

Tabb High School – 1976-1980

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