Senior Manager Media Marketing

Ryan Clifford *************@*****.*** • 415-***-****

linkedin.com/in/ryanclifford • New York, NY

Professional steering teams, cultivating relationships, rebuilding brands, cultivating new leads and business and renovating operations.

Dynamic senior manager navigating large, multifaceted teams with hundreds of professionals through a range of diverse projects aimed at enhancing building new business, enhancing operations, optimizing brand identity, delivering innovative mixed media marketing campaigns. Collaborative individual capable of engaging with cross-functional staff, leaders, partners, and vendors to coordinate cohesive events, launches, and productions. Customer-focused specialist adept at transforming sales and boosting customer engagement.

Education and Associations

Bachelor of Science in Mass Communication and Film

Emerson College, Boston, MA

Nassau County NY

Graduate Nassau County Police Academy - Active Auxiliary Police Officer

Areas of Expertise

· Team Leadership & Guidance

· Creative Production, Direction & Strategy

· New Business and Sales · Process Optimization & Integration

· Project Planning & Management

· Mixed Media Marketing Strategy

· Digital Marketing · Cross-Functional Collaboration

· Sourcing & Negotiation

· Strategic Creative Partnerships

Technical Proficiencies

Tools: G Suite, Adobe Creative Cloud, Monday, Smartsheets, Microsoft 365, Microsoft Project, iOS, Windows, Salesforce, Workday, Slack, Jira, Confluence, Basecamp, Zoom, BlueJeans, MS Teams

Sales Leadership: New business lead, Present and sell products and capabilities, Maintain and build trust with new and existing leads

Production Leadership:

Digital, Video, Motion Graphics, Print, Social, Photography, Live and Streaming Events

Career Experience

Reliance First Capital 2023 – 2024

Mortgage Analyst

Obtained NMLS mortgage license in multiple states. Generate and maintain borrower leads to generate refinanced mortgages and Pre-qualify borrowers for mortgage loan.

· Pitched new loan options for borrowers based on their individual financial goals.

· Warm and cold call new business leads to develop and maintain relationships.

· Work to date has generated over $2M in loan generations.

· Work sustained company as a Top 3 Lender on Lendng Tree.

School of Thought, Remote 2022-2023

Executive Producer

School of Thought is a leading agency with a focus on companies with marketing campaigns focused on Sustainability and Diversity and Inclusion.

· Pitched new business and Lead agency client relationships and project execution for all marketing campaigns, ensuring client satisfaction and timely delivery of project deliverables.

· Directed team members throughout client projects, delegating tasks and providing guidance to ensure high quality work.

· Authored and monitored project scopes of work, collaborating with clients to define project objectives, creative briefs, timelines and budgets.

· Monitored budgets, invoicing and payments, working closely with finance teams and reporting project finances.

· Cultivated positive relationships with clients, serving as the main point of contact.

· Successfully delivered content for a range of high-profile clients resulting in increased engagement, brand awareness and positive ROI.

Medallia, San Mateo, CA 2018 – 2019

Senior Production Manager

Orchestrated the daily operations of the brand and creative teams while coordinating multifaceted audio visual, production, creative direction, photography, writing, and motion graphics professionals. Established relationships with creative agency vendors to promote effective events, campaigns, and external studio projects. Introduced metrics for both short- and long-term individual, team, and project objectives to safeguard cohesive lifecycles.

· Navigated event production, selected and managed vendors, and generated all creative media including stage design, motion graphics, narratives, themes, and video content for Experience, a key customer experience event with over 2K attendees.

· Organized a cross-departmental brand transformation, integrating an updated identity across internal and external teams.

· Streamlined work operations after researching, analyzing, and installing improved marketing automation software.

· Enabled bigger marketing and branding campaigns by recalibrating creative team focus from sales to brand initiatives and campaigns.

Atlassian, San Francisco, CA 2016 – 2017

Senior Creative Resources Manager

Navigated the execution of creative services for cross-functional creative and production teams, steering hundreds of marketing projects through production and delivery. Devised and organized all operational documentation related to resources such as RFP development, vendor sourcing and setup, procurement, Purchase Orders (PO), and Statements of Work (SOW).

· Optimized the company logo and cultivated an enhanced photography resource library.

· Developed a high-performing internal creative team, recruiting, interviewing, and onboarding staff.

· Expanded creative team from a previous six resources to 25 in the first six months.

· Heightened efficiency by integrating an end-to-end operations process for the creative team that outlined strategic procedures for initial conception and planning, review and delivery, and continuous improvement.

Yahoo!, Sunnyvale, CA 2011 – 2016

Senior Creative Services Manager

Coordinated all marketing, branding, and creative development strategies for the brand, offering support through cross-media product launches, event productions, and internal brand projects. Collaborated with C-Level executives, multifaceted teams, and internal partners to acquire authorization. Interfaced with external vendors and agencies to negotiate tactical contracts for 360 campaigns and productions.

· Spearheaded the creative design and implementation of a modernized Yahoo logo in 2013.

· Piloted all video, digital, and photo production initiatives related to the launch of a Yahoo Original video series.

· Tripled projected viewers and accumulated over 50M social impressions after establishing a strategic partnership with Live Nation to produce Yahoo Live, a daily live streaming concert experience.

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