Social Media Public Relations

Avery Paulen, Aspiring Creative

*** * **** ******, *** York City, 10016, United States, 201-***-****, ***********@*****.*** LINKS LinkedIn, Adobe Portfolio, The Edge Magazine PROFILE Communications, marketing, and public relations candidate with robust internship experience across beauty and wellness, food and beverage, fashion, and travel PR. Bachelor’s degree in Strategic Communications with a concentration in Public Relations and digital strategy. Creative thinker who is skilled in developing client relationships and utilizing market intelligence to identify business opportunities. Experienced in supporting beauty and fashion teams, generating articles on travel trends, and launching successful social media campaigns. Strong interpersonal skills and a collaborative problem-solver. EMPLOYMENT HISTORY

May 2024 — Present Recruitment Consultant Trainee, Anderson Frank International New York City

• Managed a 360-degree permanent NetSuite recruitment desk, covering client and candidate needs across New York and New Jersey.

• Conducted comprehensive candidate screening and assessments to ensure top-quality talent matches for client requirements.

• Developed and maintained relationships with key decision-makers, including CFOs, CEOs, and VPs, to build a robust client network.

• Leveraged market intelligence to identify and capitalize on new business opportunities within target industries.

• Utilized Salesforce CRM to source candidates and identify business leads, maintaining an organized and updated candidate database.

• Employed AI tools such as Daxtra to search the Salesforce database, optimizing candidate searches with native language functionality.

• Proactively identified new contacts through market research using LinkedIn Recruiter, ensuring timely updates to the Salesforce database.

• -Sourced and pursued new leads through extensive market research to support the growth of the recruitment pipeline.

Jan 2024 — Apr 2024 Public Relations Assistant, Alice Marshall PR New York City

• Supported all areas of agency operations, contributing to media relations, content creation, and digital communications strategies.

• Created visually engaging press clippings using Canva to effectively highlight client media coverage and distribute internally and to clients.

• Monitored media coverage and industry news using tools like Muck Rack, Meltwater, and Google Alerts to ensure timely awareness of relevant trends and press hits.

• Built and maintained targeted influencer and press lists by vetting potential new influencers and journalists with tools such as Influencer Intelligence, enhancing client outreach efforts.

• Organized and tracked essential travel documents for press trips, ensuring a seamless experience for participating media representatives.

• Managed the agency’s social media accounts, curating content that aligned with brand values, supported client messaging, and engaged followers to increase agency visibility. Sep 2023 — Dec 2023 Internship, AZIONE PR New York City

(Remote)

• Support Portfolio 1 Beauty Team and Portfolio 2 Fashion Team in creating pitches, trend reports, face sheets, event recaps, and influencer + VIP mailing and target lists for clients.

• Aid in promoting product launches for renowned brands including Kosas, Farmacy, and Peter Thomas Roth.

• Assist with social media content creation and scheduling for client accounts.

• Coordinate sample trafficking and maintain the organization of product inventory.

• Contribute to the development of press releases and media alerts for client announcements. Oct 2022 — Dec 2022 Food and Beverage PR Intern, Nexus PR & Integrated Communications

• Act as the point of contact and team lead on the Christmas influencer campaign for Meatless Farms

• Conduct influencer research and onboard new influencers for the campaign

• Manage relationships with influencers and their managers

• Curate PR boxes and track shipments

• Assisted other client teams in writing pitches and press releases for Amber Beverage Co., Bumbu Rum, and Deli Kitchen.

• Source venues and guest lists for client events

EDUCATION

Dec 2023 Bachelor of Arts, Elon University Elon

SKILLS Time Management

Customer Service

Microsoft Office

Social Media Tools

Attention To Detail

Editing

Writing

Media Relations

Content Creation

Public Relations

Effective Time Management

Communication Skills

Client Relationship Management

Salesforce CRM

Social Media Campaigns

Strategic Planning

Canva

Adobe Workshop

Creative Thinking

Influencer Marketing

Sep 2023 — Dec 2023

• Generate bi-weekly articles on current travel trends

• Edit and publish team members' articles on the SquareSpace website

• Assign tasks to the assistant editor

• Lead weekly team meetings

• Tag articles with pertinent SEO terms

Jun 2023 — Aug 2023 Internship, Tektronix Beaverton, Oregon

(Remote)

• Launched three new social media campaigns for the U.S. branch

• Assisted in staging product photoshoots for social media

• Increased Instagram and LinkedIn engagement by 30%

• Engaged with EMEA region to present new social media initiatives and incentives to key stakeholders for global implementation.

• Collaborated with the marketing team on various activities across the business Travel Editor, The Edge Magazine Elon, North Carolina London, England

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