Social Media Project Management
Resume:
Tara Potzler
Orchard Park, NY
***********@*****.***
www.linkedin.com/in/tara-potzler
Writing Samples: Tarapotzler.journoportfolio.com
SUMMARY
Strategic, highly organized and creative content manager with 15+ years in corporate communications. Areas of expertise include web and blog content, editing, proofreading, project management, and marketing collateral. Intellectually curious, confident, and self-directing, with exceptional communication and relationship-building skills. Experienced in a broad range of communications and change management techniques for business.
Career highlights include:
Website Redesigns and Updates: Took ownership of 2 website redesigns in 5 years: wrote, edited, proofread, and researched content, as well as worked with programmer and graphic layout professionals. Primary writer and editor who always meets tight deadlines and receives positive leadership feedback.
Project Management: Built and administered email subscription database for insurance agents. Oversaw content, user experience, testing, distribution, executive presentation, and product rollout. Received rave reviews from executive team on project timeliness, thoroughness, and alignment with overall company communication strategy, and positive feedback from agents on ease of use.
Sales Team Engagement: Created, wrote, edited, and managed layout for diverse corporate newsletters designed to improve multi-location sales agent engagement. Promoted and distributed materials.
CORE COMPETENCIES
Corporate Communications
Superb Writer, Editor
Change Management
Press Release Expert
Experienced Researcher
Project Manager
Marketing Collateral
Video Script Writer
Deadline Driven
Website & Social Media Content
Learning Development
Microsoft Suite
Adobe InDesign
User Experience
Interviewing
EXPERIENCE
Renewal Learning and Development Coordinator
05/2023 – Present
Catholic Diocese of Buffalo – Buffalo, NY
Responsible for organizational development, management, and training of diocese staff, clergy, and laity on various changes taking place in the Diocese.
Plan and create multi-media training and communication podcasts, e-learning modules, recorded discussions and training lectures
Develop and deliver programs to respond to needs that are linked with team strategies for Diocese
Freelance Editor/Writer
08/2022-Present
Write, edit, and proofread material on business and insurance for various clients.
Content Creator/Copywriter
03/2022-09/2022
Curbell Plastics, Inc. – Orchard Park, NY
Wrote and edited all copy for email and social media campaigns for plastics distribution firm
Copywriter
11/2021-03/2022
Goldberg Segalla LLP – Buffalo, NY
Wrote and edited attorney biographies, social media posts, and press releases for law firm
Senior Communications Specialist
04/2009 – 11/2021
Merchants Insurance Group - Buffalo, NY
Developed content for blogs, website and social media
Developed and executed all public relations strategies, including writing press releases, fostering media contacts
Researched topics related to property and casualty insurance
Created corporate and agent education and training materials
Composed scripts for corporate videos; did voice-overs for all corporate videos
Ghostwriter for multiple communications
Oversaw Marketing Department intern
Proofread and edited technical insurance manuals.
EDUCATION
Master of Science – Mass Communications - Kansas State University, Manhattan, KS
Bachelor of Arts - Mass Communications - University of South Carolina, Columbia, SC
Communications and Development Specialist
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