Naeim KARIMI
Dubai Creek Harbour, Harbour
Gate Tower 2, Unit 909
Dubai, UAE
*****.******@*****.***
linkedin.com/in/kariminaeim/
Naeim KARIMI
Head of Product
EXPERIENCE
Head of Product - Blue
(Feb 2023 – Present)
Al Futtaim Group
Leading a diverse team of Product Managers, Solution Architects and Developers who are behind Al Futtaim’s super app called BLUE.
SENIOR PRODUCT MANAGER
(July 2021 – Feb 2023)
Valtech_
Rehired on direct request of a client.
SENIOR BUSINESS ANALYST
(Nov 2020 – July 2021)
OMERS
Canadian Pension Fund. One of the largest institutional investors in Canada with C$105 billion in net assets.
Responsibilities:
•Lead an initiative utilizing UiPath (Robotic Process Automation) to enhance processes across the greater enterprise
SENIOR PRODUCT OWNER, Lead
(March 2019 – Nov 2020)
Valtech_
A founding member of MACH alliance and pioneer in headless design. Optimizing business-critical platforms, inventing new hardware and orchestrating omni-channel customer journeys. Responsibilities:
•Act as the client advocate within Valtech
•Discover requirements, analyze and design solutions to meet business objectives.
•Critical evaluation and analysis of information and requirements.
•Compile and maintain a costed/estimated & prioritized backlog
•Close collaboration and proactive communication with external and internal stakeholders.
•Preparation of necessary artifacts including Wiki, documents, Use Cases, Prototypes etc.
•Assist IT in translating business ideas and functional requirements into technical requirements.
•Expressing and presenting complex ideas in simple fashion.
•Assist and provide feedback on testing strategy and test case execution. Sign off on test plans.
ABOUT ME
Tech savvy individual with superb
interpersonal and communication
skills and a deep understanding of
both the world of Binaries and the
world of Sentients; alas not so
much the world of binary
sentients. A quick learner and a
quick thinker capable of delivering
results under any circumstance.
Creative thinker and self-sufficient
individual who is also a great team
player.
EDUCATION
(Sept 2010 – July 2012)
Master of Journalism
Carleton University, Ottawa,
Canada
(Sept 1997 – July 2004)
B.Eng. Computer Software
SBU, Tehran, Iran
Qualifications
CSPO (Certified Scrum
Product Owner)
ScrumAlliance
POPM (Certified SAFe 5
Product Owner/Product
Manager)
Scaled Agile
Major Clients:
Michigan State University: Sitecore/Azure
Protective Life Insurance: Sitecore/Azure
Canada Goose: Digital/Physical retail design (partner with IDEO) SC Johnson: Sitecore, Salesforce
SENIOR BUSINESS ANALYST
(May 2016 – March 2019)
MONERIS SOLUTIONS
Canada’s largest provider of payment processing solutions. Major Projects:
Revamp of the Order Management System
Lead discovery at the call center to introduce Salesforce VisaDirect: Enabling direct card to card P2P payment Offlinx: Analytics tool designed to track and connect in-store to online sales.
BUSINESS ANALYST / PRODUCT OWNER
(Dec 2014 – May 2016)
MOMENTUM DIGITAL SOLUTIONS
Digital Marketing company. Agile methodology. Platforms: Ektron, Drupal, Sitecore, Salesforce CC (Demandware)
Major Projects:
HEATcustom iPad application for detailed capture client visits to be mined post-engagement for sales and CRM update.
Marine Atlantic Commercial Portal Web Portal for MAI’s Commercial customers to create, modify and track cargo “drops”. SNAP+ ABC Baker’s exclusive online OMS. I was Product Owner responsible for overhaul of the application (fixing defects and adding new functionalities). The ecosystem included two SaaS applications and a mobile app.
BUSINESS ANALYST
(Sept 2012 – Dec 2014)
SCI MARKETVIEW (Now Taq)
Former GM subsidiary responsible for their end-to-end Enterprise Lead Management System. Aggregating and delivering lead to the automotive dealer and robust analytics for improved outcomes and continuous improvement.
Major Projects:
ResponseDRIVER (Sales leads), SCI 24/7 (Mobile App), LaneDRIVER
(Service Leads), PortfolioDRIVER (Lease and Loan Portfolios) and Generic Pipe were SCI’s main products and I was involved in the development and continuous improvement of all of them. ASSISTANT BUREAU CHIEF
(Dec 2006 - Aug 2010)
JAPAN BROADCASTING CORP. TEHRAN OFFICE
Japan’s public broadcaster, NHK is among the few foreign media outlets that have had a continuous presence in Iran for more than four decades.
Six Sigma – White Belt
SSC and Aveta Solutions
eComm Solution Strategist
Demandware (Salesforce
Commerce Cloud)
Watchdog/Investigative
Journalism training
Investigative Reporters &
Editors
Crisis/Disaster Management
Japan Broadcasting Corp.
SKILLS
WORK
Agile (Scrum)
eComm
CMS / CRM / OMS
SDLC
SaaS
PERSONAL
COMMUNICATION
ORGANIZATION
TEAM PLAYER
CREATIVITY
LEADERSHIP
SOCIAL