Digital Marketing Data Analytics

Dr. Olayemi Abdullateef Aliyu

Mansfield, TX *****

Mobile: 682-***-**** Email: **************@*****.*** LinkedIn Profile: https://www.linkedin.com/in/dr-olayemi-abdullateef-aliyu-9293b48b/ Green Card Holder (Authorized to work in the U.S.) Professional Summary

Accomplished business analyst and academic with extensive experience in data analytics, marketing strategy, and customer relationship management. Proven track record in using tools like Power BI, Python and SQL for data-driven decision-making and business intelligence. Recognized for analytical rigor, consulting experience, and academic excellence in marketing and digital analytics. Strong mentoring and industry collaboration background, driving data-based insights for private and public sector clients. Core Competencies

• Data Analytics & Business Intelligence: Skilled in Power BI, Python, SQL, and SPSS for data visualization, predictive analytics, and strategic insights.

• Research & Statistical Analysis: Expertise in quantitative and qualitative methods, structural equation modeling (AMOS, PLS), and customer behavior analysis.

• Consulting & Industry Collaboration: Extensive consulting experience, bridging academic research with practical business applications in CRM and marketing strategies.

• Educational Leadership: Experienced in developing and leading data-focused business courses, supervising graduate students, and integrating analytics into curricula.

Education

• PhD in Marketing Management

University Utara Malaysia (AACSB Accredited)

• Master of Economics

International Islamic University Malaysia

• Professional Certifications

o Microsoft Certified Power BI Data Analyst (Expected 2024) o IBM Certified Data Science Fundamentals with Python and SQL (Expected 2024)

o Certified Digital Marketing Professional, Digital Marketing Institute (2022) Professional Experience

Associate Professor of Digital Marketing

Al Akhawayn University, Morocco

August 2021 – 2024

• Taught courses in digital and social media marketing, emphasizing data analytics applications and business insights.

• Led industry partnerships to ensure curriculum aligned with real-world analytics needs and emerging technologies.

• Supervised graduate research projects, including business analytics and customer behavior analysis, contributing to academic publications. Academic Leader and Group Manager in Postgraduate Studies Toi Ohomai Institute of Technology, New Zealand

October 2015 – July 2021

• Managed postgraduate programs in business, integrating data analytics and business intelligence in course offerings.

• Oversaw program budgeting and staffing, ensuring alignment with industry standards and regulatory requirements.

• Facilitated research collaborations with government and industry to develop data- driven business solutions.

Senior Lecturer in Marketing

Swinburne University of Technology, Sarawak Campus, Malaysia August 2014 – October 2015

• Delivered courses in marketing and operations management, focusing on the use of analytics in customer relationship management.

• Led research clusters on marketing analytics and customer service, resulting in publications and conference presentations.

Senior Lecturer in Marketing

College of Business (COB), University Utara Malaysia August 2011 – July 2014

• Delivered courses in marketing and business management, focusing on supervising postgraduate students (MSC and PhD) on the use of analytics in marketing and business management.

• Led research clusters on marketing analytics and customer service, resulting in publications and conference presentations.

Executive - Technical Support (Expatriate)

Scicom (Nokia Careline), Malaysia

August 2008 – June 2009

• Analyzed customer support data to enhance service efficiency and satisfaction in alignment with CRM strategies.

Research & Publications

• Published Articles in Refereed Journals: 41 (including customer analytics, digital marketing, CRM)

https://scholar.google.com/citations?user=oF77jTUAAAAJ&hl=en&oi=ao

• Conference Presentations: 23

• Completed Research Grants: 2 (e.g., CRM implementations’ impact on employee job satisfaction, government-funded)

• Textbook: 1; Book Chapters: 6

Professional Affiliations

• Member, the American Marketing Association (AMA)

• Member, Chartered Institute of Marketing (MCIM), UK

• Member, British Academy of Management

Technical Skills

• Data Analysis: Power BI, Python, SQL, SPSS

• Statistical Modeling: AMOS, PLS

• Research Methods: Quantitative and qualitative analysis, survey design, customer analytics

Select Academic Courses Taught

• Postgraduate: Fundamentals of Digital Marketing and Social Media, Digital Marketing Capstone, Research Methodology, Marketing Strategy

• Undergraduate: Consumer Behavior, Marketing Research, International Marketing Interests

Academic research, data analytics, community engagement, current affairs, playing table tennis, and fitness.

References

Available upon request.

Contact this candidate