Amazing, cooperative marketing mind

Good Energy Collective - Strategic Communications Manager

Profile

Resourceful, passionate communications, conservation education and innovative professional, offering 25+ years of success in managing innovative partnerships, creating/evaluating marketing, leadership and grassroots programs that enhance conservation. Skillsets and Areas of Expertise:

Professional Experience

- Focus Delivery Now (May 2024 - June 2024). I delivered Amazon packages to Washington DC suburbs.

- Baroody Camps (July 2023 - August 2023). I taught young kids (ages 9 - 13) how to fish

- Family Caretaker (October 2022 - July 2023). In the 10 months, my Mom and 3 inlaws died; I’m caring for my mother-in-law

- CBus Logistics (March 2022 - September 2022). I delivered Amazon packages to rural areas around Columbus, Ohio

- Amazon Associate through Wheelzup (October 2021 - March 2022). I delivered Amazon packages in and around the DC area

- Head Camp Counselor. Virginia Outside (July 2021 - September 2021). I taught 9 - 12 year olds how to fish and mountain bike.

- Personal Caregiver. (May 2020 - June 2021). In the early spring of 2020, right before the COVID-19 pandemic impacted the world, my Mom had a stroke that damaged her swallowing capacity. I took time off to help her recover during the year of 2020. U.S. FISH & WILDLIFE SERVICE (FWS) - Fisheries & Habitat Conservation – Falls Church, VA. Hrs./Week: 40+ Outreach Coordinator (GS-13, 301 Series, Jan 2000 to May 2020) Designed, maintained and grew multi-faceted, pro-environmental social marketing/behavior change programs involving the private sector, national and local NGOs, academics, tribes, federal, state and local agencies, and businesses, in collaboration with FWS executive leadership, regional field stations and partners; all in alignment with organizational behavior change objectives.

Negotiated and built cross-sector partnerships with the recreational equipment, pet & aquarium, and pharmaceutical sectors to support three nationally branded, social marketing and communication campaigns focused around empowering customers to become part of the solution to complex environmental challenges. o Stop Aquatic Hitchhikers! TM (www.stopaquatichitchhikers.org - 2002) and HabitattitudeTM(www.habitattitude.net - 2004) promoted invasive species prevention and Smarxt Disposal (2008) addressed disposal of unwanted medications).

Developed/managed research, outreach strategies, branding, website development, marketing collateral, community grass- roots engagement and evaluation metrics.

Developed two branding case studies for marketing textbooks, (one authored by Phillip Kotler), and one case study for shared governance in sustainability involving collaborative, voluntary partnerships between the government and the private sector.

Formal, fully-paid guest of Scottish, English, Irish and New Zealand governments to teach resource agencies about develop- ing cross-sector relationships with the private sector to elevate pro-environmental behaviors in customers.

Initiated efforts to combine land, water and wildlife conservation with corporate sustainability efforts involving Interface Car- pets, Patagonia, Wisconsin DNR, Walmart, Staples and DICK’S Sporting Goods and social/environmental entrepreneurs. Additional Experience

Aquatic Education Specialist - Utah DNR’s Division of Wildlife Resources, Salt Lake City, UT Research Associate - Silvertip Pro- ductions, Columbus, OH Program Manager - American Sportfishing Association Policy Intern, The Wildlife Society, Washington, DC Backcountry Ranger - Bureau of Land Management, Grants, New Mexico Education Asst. - Ohio DOW, Columbus, OH Education and Credentials

MASTER OF SCIENCE, Natural Resource Policy, Mgmt & Human Dimensions of NR • Ohio State University, Columbus,OH BACHELOR OF SCIENCE, Biology & Ecology • St. Lawrence University, Canton, NY TRAINING: USFWS NCTC – Critical Writing/Critical Thinking; Case Western Reserve University (Coursera) – Emotional Intelli- gence; Copenhagen Business School (Coursera) – Social Entrepreneurship; Robert McKee – Story Seminar; Seth Godin - Story Skills Workshop; Colorado University (Coursera) – Business Writing; Teaching Climate Change Essentials - Presidio Grad. School Joseph C. Starinchak 2007 Sherwood Hall Lane• Alexandria, VA 22306 • 703-***-****

*************@*****.*** • linkedin.com/in/jstarin- chak/

• Strategic Market Planning

• Brand/Visual Storytelling

• Digital Channels, Metrics & KPI Results

• Corporate Reputation/Sustainability/CSR

• Budget Administration / Oversight

• Environmental Education for youth & adults

• Facilitation, Social Media and Social Marketing

• Content / Evaluation / Strategic Communications

References Available Upon Request

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