Marketing Communications and Social Media Marketing Coordinator

ASWATHY SURESH

437-***-**** *******.********@*****.*** LinkedIn Portfolio Whitby, ON

Summary

Marketing and Communications Professional with expertise in content creation, social media management, and campaign execution. Proven ability to develop impactful marketing strategies and materials that enhance brand visibility and drive customer engagement. Skilled in leveraging data-driven insights to optimize campaigns, with expertise in digital tools like Sprout Social, Google Analytics and Mailchimp.

Professional Experience

Marketing Content and Copywriter, Lorex Technology, Toronto (July 2021- December 2023)— Consumer Electronics

Designed and executed integrated marketing campaigns, improving lead generation by 25% through targeted email and social media campaigns on META.

Supported issues management by writing key messages, press releases, and handling media inquiries.

Identified potential reputational risks through daily media scans and mitigated them through timely messaging.

Utilized Sprout Social to monitor and respond to customer feedback, promoting engagement and maintaining a positive brand image.

Collaborated with cross-departmental teams to ensure cohesive brand messaging across digital and print channels.

Content Writer, Pro Learn Solutions, Toronto (Aug 2020- June 2021)— Health & Wellness

Created and managed content for health and wellness content for three websites owned by Pro Learn Solutions.

Wrote editorials, edited a team of writers’ posts, and published them on WordPress.

Created engaging content for diverse channels, including blogs, social media, and newsletters, driving a 30% increase in audience engagement.

Developed SEO-friendly content strategies, improving organic traffic for client websites by 40%.

Content Writer, Feathersoft Info Private Solutions, Remote, (Mar 2019- Feb 2020)— SaaS and IT services

Led content development of SEO-optimized website for Feathersoft Info Solutions.

Designed and executed communication plans, leveraging digital and traditional platforms for outreach.

Developed content for PPC ad campaigns (Google Ads, Facebook), promotional events, and corporate communications.

Interviewed SMEs and departmental heads to author case studies for the website.

Gained expertise in Hootsuite, Mailchimp, Teams, and WordPress.

Freelance Writer, Happy Marketer, India, (Jan 2017- Feb 2019)— Ad Agency

Increased organic Instagram engagement by 23% for client City Energy with narratives, teaser posts, and carousels.

Conducted media scans, identifying opportunities for positive coverage and mitigating risks.

Created Facebook, Twitter, and Instagram copies for FMCG and Government sector clients.

Responded and engaged with customers and social media followers, and adopted Hootsuite for social listening.

Developed expertise in Adobe, Google Analytics, and WordPress CMS.

Education

Public Relations, Advanced Practices and Case Studies— University of Toronto (SCS), Credential ID X549114

BBA: Business Administration— Mahatma Gandhi University, India (WES certified 4-year Canadian Degree)

Certifications

The Fundamentals of Digital Marketing— Google, ID 383 VKF VP7

Advanced Content Marketing— LinkedIn (Click to Verify)

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