Strategic Planning Sales Team

JEREMY RASH

**** * **** *****, *******, AZ ****6

CELL: 210-***-****

EMAIL: *********@*****.***

SUMMARY

Visionary Leadership: Set clear, inspiring goals for the team and the organization, aligning them with the company’s mission and values. Strategic Planning: Develop and implement plans to navigate market trends, competition, and consumer preferences, ensuring sustainable growth. Understanding: Management of P&L, Operations, Sales, Marketing, DSD Distributors, Natural Channel & Direct business.

Core Qualifications

Sales Team Development * Market Planning

Sales Analysis * Market Penetration

Employee Retention * Strategic Planning

Relationship Management * Sales Forecasting

Regional & National account management

Director of Sales (West) & Previously (Central) 2/14/2022 To Present

LeNid International-Scottsdale AZ (Cremily Authentic French Frozen Yogurt & Alkaline88)

Maintain key client relationships with major retailers and distributors negotiating favorable contracts and securing long-term partnerships

Developed and executed demanding sales plans nationally to include pricing strategy, promotional campaigns, and product launches.

Participated in vetting & purchasing new brands along with developing start up brands across multiple categories (Frozen & Beverage) (Cremily Authentic Frozen Yogurt) (Alkaline88)

Implemented sales performance goals and KPIs to track progress and evaluate teams performance along with providing insights for continuous improvement

Educating sales team with presentations of strategies, and regular meetings

Manage sales budgets, expenses and ROI spends while maintaining cost efficiency and profitability

Set up DSD, Wholesale, Direct, UNFI & Kehe business throughout 25 states+

Manage 35 million dollars in Sales for West region

Accomplishments at LeNid International

Secured DSD network in 30 states for Frozen within first 6 months of launch

Successfully expanded market presence into 15 states within 6 months of launch in a very competitive category

Secured national accounts in first buying season with 8 SKU’s accepted (Safeway)

Achieved 60% increase in overall sales revenue within the first 2 years through strategic planning and targeted sales initiatives

Led the Walmart & HEB call nationally

Opened 3.000 doors in C-store first 120 days and currently over 6.500 doors nationally in first 12 months

Director of Sales (Central) - Eternal Water-Walnut Creek California 7/6/18 To 2/14/2022

Collaborate with Senior Regional & Director levels to establish and execute a sales goal for the region

Manage a sales team in order to maximize sales revenue and meet or exceed corporate set goals

Forecaster annual, quarterly, and monthly sales goals

Develop specific plans to ensure growth both long and short term

Reviewing regional promotion spends and recommending improvements

Top level key account presentations & continue to serve as point of contact

Set up DSD & Direct business within 5 state Region

Accomplishments at Eternal Water

1,400+ New C-Store accounts in first 5 months

10,000+ New SKU additions to Texas/Oklahoma market

13 new SKU addition to ALL Safeway stores in Texas & Louisiana…. New item cut ins…

7 New Major customers confirmed for new 2019 Sets for Oklahoma & Texas

Key Account Manager (South Central) - AQUAhydrate-Los Angeles California 10/12/15 to 7/6/18

Develop trust within buyers and managers with major clients to ensure they do not turn to competition for brands support of advice

Acquired a thorough understanding of Key customer needs and requirements

Prepared regular reports of progress and forecasts to Buyers, Customers, Distributors & upper management

Responsible for the development and achievement of sales through the DSD channel

Played an integral role in new and existing business to include brand presentations, business reviews, sku expansion & brand/account marketing

Accomplishments at AQUAhydrate

Secured largest C-store chain in the country with 2 SKU’S… (Buc-ees)

Doubled ALL Safeway planogram SKU’S in Texas/LA Stores…

2018 C-Store SKU expansion of 3,000+ New Facings in Texas/LA

Launched Combo Locco programs with HEB for AQUAhydrate & Red Bull

Grew Market VPO in Texas to 2x National average for AQUAhydrate

Sales Supervisor/Manager - Frio Beverage-Hondo, TX 1/26/2015 To 10/12/15

Routinely inspect market to insure the company merchandising policies and to measure progress in sales development, display attainment and competitive activity

Assist route salesperson in achieving additional sales increases by identifying route opportunities, providing merchandising and promotional instruction and assisting in the placement of in store displays, POS and racks.

Hire, supervise, motivate and train all members of the facility

Evaluate activity of competitors and overall market conditions. Report this weekly to sales manager and sales team

Improve sales distribution by obtaining additional shelf space, new product authorization and secondary in store locations for displays.

Accomplishments at Frio Beverage

30% growth Month after Month vs Prior Year

Invited to Heineken National Convention for top preforming Market

Invited to Miller National Convention for top SKU Market expansion

Savings of $180,000 on OOD Beer vs prior year

Store Manager - CST Brands, San Antonio TX 9/3/2014 TO 1/24/2015

Assist in the recruiting of, recommend for hire, and train, positive individuals to become members of the CST Team

Motivate, encourage and challenge store personnel

Implement and enforce established daily operation procedures to ensure store is clean, adequately stocked, organized and well kept

Maintain quality brand image and standards

Supervise, and discipline all store employee’s and assistant managers accordingly to company policy

District Manager- Red Bull, San Antonio TX 10/18/2010 TO 8/15/2014

Direct the Sales efforts of a 6-member team for Red Bull Dist. Company, serving all of San Antonio with over 600 accounts. Sold to Supermarkets, convenience stores, deli’s, college campus’s, gym’s and health food stores

Monitored sales performance along with creating a plan to deliver weekly, monthly and yearly sales goals

Scheduled and lead daily team meeting to maximize productivity

Achieved monthly, yearly and quarterly goals for 2 strait years of volume with a 15% increase vs prior year

Conducted up to 3 rides with days per week to coach, lead and train sales force along with insuring company standards were being followed on every aspect

Accomplishments at Red Bull

Maintained 25% growth over prior year for 2 years with Team

Bull of the Month for top preforming DSM

Selected to participate in 3 New Facility Openings

My team won display drive incentive for 6 individuals to attend Red Bull F1 Race in Austin

Handled P&L Calls for facility

Filled in for GSM on Multiple occasions

Completed Red Bull Forging Leaders program

Beer Salesman – DBI Beverage, Sacramento CA 10/25/2004 TO 10/16/2010

Drove off and on premise sales of over 65 accounts in a very highly competitive market against Anheuser-Busch

Managed relationships with store managers, owners & buyers

Developed plans to assure I upheld DBI Beverage’s QC standards

WinCo Foods – Stockton, CA 11/2/1999 TO 10/20/2004

Managed and received 60 million dollars worth of inventory yearly

Controlled Beverage & Liquor floor space throughout the store while dealing with vendors for weekly ad’s and full truck load purchases

Manage 8 person over night stocking crew & ordering for store averaging 2 million a week in sales.

EDUCATION - Graduated HS 1996

High School Diploma: General Ed West Valley High School Cottonwood, CA, US

GPA Average 3.2 Played Football, Golf and Basketball all 4 years Yearbook Committee

PROFESSIONAL AFFILIATIONS

DBI Beverage-High Pressure Negotiation and Sales Training

DBI Beverage-8 steps to a Sales Call

Red Bull-National Yearly Convention

Red Bull-Wiings Sales Training

Red Bull-HR and Union Training Red Bull-Forging Leader

Red Bull-Power Pitch Process

Frio Beverage-Heineken Convention 2015 Frio Beverage-Miller/Coors Convention 2015

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