Creative Director, Copy

Eugene Chung

Address: *** *** ****** ***. *** Cambridge, Massachusetts 02142 Phone # : +1-617-***-****

Email: ************@*****.***

Creative Director, Copy

Professional Experience:

Global Creative Director, Copy Boston, MA & Seoul, South Korea

Freelance 1/2011-Present

-Wrote & concepted global TV commercials, Digital/Social/YouTube/Instagram/Facebook video ad campaigns, and

websites in English for: LG Electronics Home Appliances, TVs, and mobile phones at HS Ad & PostCommunications;

Samsung Electronics and AmorePacific at Cheil Worldwide, Wieden + Kennedy, BBDO, Design Fever, & Cooms Visual; Hyundai & Kia Lease TVCs starring Larry King from CNN at Innocean Worldwide

Additional noteworthy creative projects: 2024 Kumho Tire (Official Tire of the NBA) global creative pitch WIN! with

HS Ad agency (Seoul HQ), 2026 ITS World Congress Expo - global TVC, 2024 Moderna/CDC - global outdoor campaigns,

LG World Premiere (29min) global exhibition CES film and 30 sec teaser video starring singer John Legend,

Samsung Bespoke Jet Bot - Ai+ Robot Vacuum Cleaner global ad videos, Samsung “How to” videos for Smart Home,

Galaxy Mobile, QLED 8K TV, & Home Appliances; Samsung Wind-Free Air Conditioner, Samsung harman/kardon soundbar-global product videos & brand manifesto film, Samsung Galaxy UNPACKED,

Lotte World Tower/Signiel Hotel – Brand Guidelines & Global Tagline Creation: “Live beyond expectations.”

Hyundai Genesis – Global Brand Launching Film, Samsung AllShare, Samsung Innovation Museum exhibition film,

LG & Samsung Home Appliance Division films for IFA,

Samsung Heavy Industries – Ship & Wind Energy Division corporate film,

Samsung Memory, Semiconductors & Automobile LED films; Downy/P&G/Grey Asia digital film,

Doosan corporate division taglines; Laneige K-Beauty global rebranding & tagline creation 2024,

Anheuser-Busch AB InBev new drink launch 2024 ELPPA Hard Apple Cider with Cannes Grand Prix winning GUT Agency Miami, Innisfree and Sulwhasoo K-Beauty / K-Pop global TVCs with BBDO etc…

Cheil Worldwide Seoul, South Korea

Lead Global Creative Copywriter 11/2007-12/2010

-Wrote & concepted global TV commercials, print ads, outdoor billboards and interactive websites in English for:

Samsung Electronics 3D Smart TV, Samsung Galaxy S global launch, Samsung (Mobile Phones, Computers, Cameras, Display, Home Entertainment & Blu-ray), Samsung Summer Olympic Games Beijing Sponsorship, Samsung Group - Global Corporate PR/CSR Activities, G20 Seoul Summit 2010 Korean Presidential Committee, Korean Air, Korea Tourism Organization, Hankook Tires, Choco-Pie, Shin Ramyun, Shilla Hotel, 비 / “Rain” global K-Pop star branded entertainment Music Video / short film for Samsung Anycall, and participation in Cannes Lions global creative advertising awards competition each year…

WongDoody Advertising Los Angeles, California

Creative Intern / Jr. Copywriter 1/2005-6/2005

-Assisted Creatives, concepted & wrote ads for: AutoDesk (AutoCAD), Alpine Mobile Electronics, Carl’s Jr, UCLA, Art Center College of Design, Los Angeles Film Festival, Plastic Cash (Celebrity endorsed Debit MasterCards),

Augustine Casino, Alaska Airlines etc…

Education:

THE BOOK SHOP Los Angeles, California

10/2005-10/2007

Creative Advertising Concepting & Copywriting portfolio classes taught at Ogilvy & Mather and Saatchi & Saatchi, with participation in the One Show (New York) annual student awards creative advertising competition each year

ART CENTER COLLEGE OF DESIGN Pasadena, California

Art Center at night copywriting class, taught by an ECD and Senior Copywriter at DDB LA 6/2005-9/2005

THE ART INSTITUTE OF CALIFORNIA: ADVERTISING ARTS COLLEGE San Diego, California

Cumulative GPA: 3.5/4.0

Relevant courses: Advertising Campaign Management, Copywriting, Art Direction, Photography, Graphic Arts Production

THE PENNSYLVANIA STATE UNIVERSITY: COLLEGE OF BUSINESS University Park, Pennsylvania

Graduated with Four-year Bachelor of Science degree in Marketing & International Business

Marketing GPA: 3.8/4.0

Relevant courses: Global Marketing, Advertising & Promotions Management, Marketing Research, Consumer Behavior

Honors & Extracurricular Activities: Dean’s List, Member of Penn State Advertising Club, Korean Students Association, Asian-American Student Coalition, Golf (single handicap +9), Water Polo, Swimming

YONSEI UNIVERSITY Seoul, South Korea

Study Abroad Courses: Korean Language, Culture, Advertising and Asian Mass Media

Languages: English (Native Fluent), Korean (Conversational), Spanish (Beginner)

Portfolio: http://cargocollective.com/eugenechung

More recent work:

John Legend - LG (Official Music Video) - You Deserve It All:

https://youtu.be/E7lqYSD22jw

Samsung Bespoke Jet Bot Ai+ Cleaning Genius - Robot Vacuum global ad video:

https://youtu.be/nqPb0viIzgs

LG Home Appliances / Styler / Instagram video post:

https://www.instagram.com/p/CGB6BcFILoV/?igshid=otzfvscxnos9

LG Home Appliances / Air Conditioner / Instagram video post:

https://www.instagram.com/p/B7iNzx-FQKX/?igshid=j94cfixdjv5y

Samsung harman/kardon - Global Brand Manifesto Film:

https://vimeo.com/289814469

Samsung Q-Drive washing machine- Global ad video:

https://www.cooms.co.kr/?p=3003

Samsung Soundbar Q-series Premium Sound video:

https://www.cooms.co.kr/?p=2677

Samsung Soundbar N650 video:

https://www.cooms.co.kr/?p=2996

LG World Premiere ( 29min ) Main film:

https://youtu.be/ZKQ-u9vEPTs

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