Social Media Project Management

JOHN H. PRICE

E-mail: **********@*********.*** Cellular: 770-***-****

PROFESSIONAL SUMMARY

A decisive revenue-oriented marketing, sales, and brand development professional with a demonstrated track record of driving significant sales increases and optimizing profits and staff efficiencies. Proven results in building and maintaining critical relationships with all corporate teammates, business partners, vendors, advertising agencies and Franchisee organizations. A flawless executor adept at quickly getting up-to-speed on new markets, business issues and products. Proven ability to grow market penetration, brand awareness and bottom-line results. A highly effective communicator with ability to work effectively with all levels of the organization. Organized self-starter with proven history of exceeding objectives either while based in a corporate office or stationed remotely.

Major areas of expertise include:

Advertising and PR management Multi-cultural marketing

Regional marketing leadership P&L accountability/improvement

Brand Management Social media and content management

Field Marketing Media planning and analysis

Project management Sales building strategy planning and execution

Advertising co-op development and supervision B2B Sales and Sales Management

PROFESSIONAL EXPERIENCE

ServiceMaster Clean, Atlanta, GA. 12/2021 - Present

Head of Brand Marketing – North America

Lead campaign planning and management, social strategy, key brand capabilities and engagements, and project management for our ServiceMaster Clean team. In this role, I collaborate with the Center of Excellence (CoE), manage any external agency projects, and serve as a marketing subject matter expert for cross-functional projects. I oversee the national agency (Scorpion) relationship from the brand side and manage large local initiatives and projects. In addition, I assist in building out annual marketing and activation plans, own pieces of the process, including drafting the annual budget, and lead translating the national strategy into local activation, which includes building the plan and leading the Associate Brand Manager in the execution of local toolkits, communication, and education.

Work with the Search Engine Optimization (SEO) and Content Specialists to develop quarterly social strategies.

Collaborate with CoE and in-house design team to develop monthly content calendars, create post copy and graphics, and get content loaded into the social media management platforms.

Serve as project manager and leader of change management for any brand initiatives that require franchisee engagement and participation of Scorpion.

Identify market research opportunities and assist sourcing and CoE in identifying a preferred vendor.

Manage the vendor and project, as well as identify areas of opportunity and lead new projects which may come from those.

Manage any creative campaign concepting and strategy.

Lead the Associate Brand Manager in the execution of creative assets, versioning, and tool-kitting.

Assist leaders in translating the long-term brand strategy into an annual marketing activation plan.

Translate national marketing activation plan into a local strategy, with the assistance of the Associate Brand Manager.

Create the annual budget and monitor it monthly for overspend, underspend, and possible shifts.

Accenture, Atlanta, GA. 05/2021 – 12/2021

Senior Inside Opportunity Manager

N3 is a technology enabled sales and marketing firm focused on accelerating and increasing revenue growth for complex B2B sales. Companies like Microsoft, Cisco, SAP, IBM, and others partner with us to grow new and existing customer revenue, accelerate sales cycles, and drive higher close rates.

N3’s digital sales and marketing platform leverages proprietary technologies and processes to support a range of sales motions, including full-cycle sales with acquisition revenue, consumption revenue, and customer success responsibilities.

J.H. Price Marketing / Consulting, Atlanta, GA. 12/2019 – 05/2021

Independent Consultant focused on Sales, Marketing and Revenue Generation,

Providing contract work to a number of smaller companies / franchisees (<$50 million in revenues) in areas of go-to-market strategy, restaurant sales growth and market analysis, media / direct mail sales, marketing and promotional development, promotional measurement and effectiveness and industry trends.

John H. Price Page 2

Asher Advertising Agency, Ft. Wayne, IN. 08/2018 – 12/2019

Senior Account Supervisor – Subway Restaurants Account Team

Maintain productive, positive, and stable client relationships including growth and profitability of assigned account(s)

Serve as an effective liaison between the client and the agency's media and creative staff.

Develop project budgets and timelines to ensure client work is delivered in a timely and cost-effective manner.

Coordinate with clients and agency staff to develop marketing, advertising, and PR strategies.

Oversee client PR materials including news releases, media kits, op-ed pieces, authored articles, etc.

Present and advocate agency work to client decision makers

Manage and drive forward all client projects within the agency.

Maintain a thorough and up-to-date knowledge of each client's business, industry sector and competitive landscape.

Review client invoicing and accounts receivable to ensure account profitability.

Supervise and develop agency account staff.

Subway Restaurants, Milford, CT. 01/2006 - 07/2018

Franchise World Headquarters (FWH) is the franchisor of Subway Restaurants with approximately 42,000 restaurants in the United States and Internationally.

Senior Manager of Field Marketing

Accountable for the strategic planning and implementation of all marketing/branding/advertising activities of the Subway Brand in 22 Designated Market Areas (DMA’s) throughout the Southeastern United States and International. Direct six advertising agencies in all media expenditures to support the National marketing plans. Had leadership role in development of all local plans to support sales and product initiatives in each market area. Responsible for approximately 2,900 restaurants with sales more than $800,000,000. Meet at least quarterly with all franchisee advertising boards to gain support (sell-in) of all marketing programs and new product launches. Ultimate responsibility for building sales, market share and Franchisee profits in the Region fall upon this position.

•Collaborate with Franchisees, their Designated Market Area Advertising Boards, Franchisor Business Development Agents, and their advertising agencies to cultivate profitable sales, build brand equity and strengthen relationships between Subway Headquarters, Franchisee Partners, and other stakeholders such as agencies, vendors, and suppliers.

•Analyzes trends, providing regional and market level insights and recommendations on products, forecasts, promotions, sponsorships, and pricing.

•Lead and train Business Development Teams to meet or exceed company expectations of restaurant development.

•Confirms that ad agencies deliver all media buys with under-delivery recouped in the current quarter.

YUM! BRANDS, Louisville, KY. 07/1998 - 01/2006

Franchisor of the Taco Bell, Kentucky Fried Chicken, Pizza Hut, Long John Silver’s, and A&W Great American Food chains with over 30,000 restaurants among the five brands.

Field Marketing Director – Taco Bell Corporation (2003-2006)

Responsible for the strategic planning and implementation of all marketing/advertising activities of the Taco Bell brand in 19 Designated Market Areas (DMA’s) throughout the Southeastern United States. Direct four advertising agencies in all media expenditures to support the National marketing plans. Have leadership role in development of local plans to support sales and product initiatives in each market area. Responsible for sales of more than $435,000,000. Meet at least quarterly with franchisees and corporate store Operations Team to gain support of all marketing programs and new product launches. Ultimate responsibility for building sales in each market falls on the Field Marketing Leader.

National Director of Field Marketing – Long John Silver’s Restaurants (2000-2003)

Responsible for the overall planning and implementation of all field marketing and advertising activities to support more than 1,400 Long John Silver’s restaurants throughout the United States. Charged with the hiring and ongoing development of all field marketing team members.

Field Marketing Director – Long John Silver’s Restaurants (1998-2000)

DUNKIN’ BRANDS, Canton, MA 11/1990 - 07/1998

Regional Marketing Manager - Dunkin’ Donuts and Baskin-Robbins (1993-1998)

Manager of Corporate Marketing / Brand Management - Dunkin’ Donuts (1992-1993)

Field Marketing Manager - Dunkin’ Donuts (1990-1992)

EDUCATION

Siena College, Loudonville, New York

Bachelor of Science Degree - Marketing and Management

Cornell Johnson Graduate School of Management

Digital Marketing 360 Certificate Program - In Progress

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