Project Manager Social Media

PHIL CUTHBERT e: *********@*******.***

c: 815-***-****

a: Sycamore, IL 60178

PROFESSIONAL SUMMARY

Creative marketing professional and designer with a strong artistic background, specializing in developing quality branded advertising materials and campaigns to B2B, B2C B2G client. Experienced in achieving target goal of market reach through a combination of paid media, website strategy and SEO optimization, email marketing, direct mail, and partner marketing.

WORK HISTORY

Sierra7 - Project Manager

Falls Church, VA 8/22 • 2/24

• Led team of 3 to implement series of targeted social media programs to increase awareness of VA Vet Centers nationwide to over 800,000 at-risk vets. Action items included targeted email survey, weekly newsletters, national live events

• Contract worth $5MM reinstated due to success of efforts

• Provided graphics design assistance to proposals team leading contributing to a winning rate of 80% and $30MM in new revenue Dexter Magnetic Technologies - Director of Marketing Elk Grove Village, Illinois 8/18 • 8/22

• Executed marketing campaigns for a top global magnet manufacturer dominating Defense, Semiconductor, and Medical Devices sectors; boosted brand visibility by 45% across key markets.

• Implemented advertising & design projects including international trade show displays, product brochures, sell sheets, signage, and corporate videos.

• Design and launched new corporate website generating over 1000 daily hits and attracting over 2000 new followers to LinkedIn.

• Maintenance and programming of in-house Sugar CRM

• Maintained parts inventory of over 1000 SKUs

• Sales increases of $50MM to $100MM in tenure

Hubbell Lighting Components - Creative Strategist

Elgin, Illinois 3/17 • 08/18

• Led team to design trade show display for large scale industry trade shows for major commercial lighting manufacturer.

• Developed associated sell sheets, marketing collateral and website Gilmore Marketing - Senior Designer

Elgin, Illinois • 07/16 • 02/17

• Created a diverse variety of websites, brochures, sell sheets, trade shows and other marketing materials for a variety of clients including retail, service and political candidates. All graphic design elements

• Provided KPIs and analytics to clients

Catamaran, Inc. - Senior Creative

Lisle, Illinois 07/10 • 02/12

• Creative lead for pharmaceutical benefit management company.

• Designed all marketing materials and maintained corporate website and intranet.

• Supported all levels of sales from outbound sales to CEO. SKILLS

• Web Design

• Corporate and Product identity branding

• Visual communication expertise

• CRM management (Sugar, Salesforce, Hubspot)

• Extensive trade show design and installation

• Business management

• Teaching and mentoring

• Team leading and building

• Performance marketing

• Vendor relations

• SCO, SEO and Google Analytics Certified

• Expert level in Photoshop, Illustrator and InDesign

• Video production in both Captivate and AfterEffects

• Database development using PHP and MySQL

• Over 200 decks created in PowerPoint

• Extensive experience in MailChimp, Constant Contact and Graticle with over 10 million emails sent with consistent 5% positive response rates

• Accomplished and award winning fine artist and sculptor. CONTRACT EXPERIENCE

MIS Director

Clorox Corporation

Instructional Designer

DeVry University

Catalog Designer

Enesco, Inc.

Marketing Manager

Storcom, Inc.

Biometric Security Instructor Sai-First Corp.

New Employee Onboarding Program

Arthur Anderson

EDUCATION

University of Illinois

Champaign, IL

Bachelor of Arts

State Of Illinois - Office Of Lt. Governor -

Manager of Constituent Web Services

Chicago, Illinois 07/05 • 09/09

Design, develop and implement online constituent

communication efforts print collateral to feedback based websites. Constructed web based surveys, petitions and policy notifications.

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