Digital Marketing Social Media
Resume:
CONTACT
Address : Murfreesboro, TN *****
Phone : 615-***-****
Email : **********@*****.***
SKILLS
• Digital Transformation
• High Performance Team Building
• Influence & Negotiations
• Online Presence Strategy (SEO, SEM,
UX, Data Forecasting)
• Return Path Development
• Online Sales Funnel Marketing
• Attribution Modeling
• Marketing Automation
• Segmentation Analysis
• Lead Acquisition Strategies
• Diverse Online Audiences
• Web Strategy & Development
• Google Analytics
• UX Analytics
• Social Media Exposure
• Google AdWords
• Remarketing & Audiences
• Data Governance
• Coaching and Mentoring
• Online Performance Improvement
PROFESSIONAL SUMMARY
Seasoned influential digital marketing executive and detail-focused analyst with knowledge in data warehousing, process validation and online business needs analysis with proven leadership, and innovative sales and marketing ability.
Highly focused on expanding brand presence, increasing digital reach, online conversions and optimizing web exposure and revenue. Experienced in digital marketing, online brand management, online advertising and analytics with over 20 years of collective executive sales and digital marketing experience. Multiple years of this unique mix of technical marketing solutions and strategic growth insight contributes to William's success. An expert at analyzing projects that require strategic thinking that ultimately impact company revenue objectives. Excellent insight into company exposure and reputation sentiment.
William is dedicated and hard-working with a passion for Strategic Web Marketing and Big Data.
ACCOMPLISHMENTS
• Strategic planning and execution of major online brand transition initiatives.
• Documented and led the analytics transition from various platforms for companies with sessions in excess of 1.5 million visitors a month online.
• Team Lead for archiving over 14 years of large and medium data sets from multiple platforms into a single online data storage reservoirs.
• Implemented and executed the online expansion and vision of additional profitable LOBs with organizational goals.
• Executed and managed the optimization of crucial SEO & SEM campaigns to improve organic exposure by at least 23% in several competitive online business sectors.
WORK HISTORY
Web Strategy & Data Analytics, 2020 to Current
Servpro, Inc. – HQ - Gallatin, TN
• Increased exposure by strategic implementation of new Servpro.com website
• Provided key web analytics data points for executive level decision
• Made strategic recommendations after reviewing key analytics data
• Oversee all data analytics functions formational, regional and local SEM campaigns.
• Management of key web statistical platforms like BrightEdge SEO, Hot Jar, Invoca, Tableau, SQL
• Collaborated with key digital marketing agencies including the Neil Patel Digital agency.
• Management and training of various members of the internal web team WILLIAM H. LOCKHART
• Managed various special projects for preparation of the launch of the revamped Servpro.com
• Oversee the management of national SEM program
• UX management and reporting of Servpro.com & over 2200 franchise websites.
Vice President Digital Marketing & Online Growth, 2014 to 2019 NuClix Digital Marketing - Nashville, TN
• Reduced ad spend by 15-25% for many clients in B2B, B2C & e-Commerce spaces while also increasing conversions
• Expanded the web presence of over 50 clients by researching and introduced new web strategies, acquisition methodology, brand media and innovative online assets.
• Optimized online sales funnels to specifically target well researched audiences, using analytics and additional marketing tools to gain insights into performance and key data points
• Assisted over 15 clients with establishing regional, national & international online campaign planning and execution.
• Researched, developed and grew social media reach, sentiment & branding by 18-28% for over 65% of the client base.
• Aligned organization's web objectives with the company mission of several clients to increase business growth and integrate work strategies.
• Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring. Technical & Digital Marketing Manager, 2013 to 2015 Integrity Nutraceuticals - Spring Hill, TN
• Manage all aspects of online marketing and branding for the company from its online inception. Increased brand visibility by 50%.
• Developed and managed all online strategies and oversee execution of the online marketing team
• Managed yearly budget for all online marketing activities
• Provided and interpreted analytics and key KPI's to CEO and upper-level management for key companywide decision making.
• Monitored and analyzed all SEO/SEM/UX activities and present to management. Increased all online presence by6 28% within the first year.
• Manage the overall sentiment and branding for the company. Senior Web Strategy Management, 2010 to 2013
CIS Web Marketing & Online Reputation Management - Nashville, TN
• Manage customer email marketing campaigns, including auto responder marketing, online sales copy development and digital product development for effective market penetration. Initial market penetration of 17% within the first 18 months.
• Actively manage keyword research, web analytics, and ad optimization over a 1000 ad group universe.
• Active managed numerous web marketing campaigns for a variety of commercial clients
• Managed Google, Bing, Yahoo & other Tier I PPC advertising platforms
• Proficient in web marketing and social media marketing
• Manage the financial resources used to support all aspects of the complete web presence.
Senior Medical Hearing Instruments & Team Lead, 2004 to 2009 Hearing Planet, Inc. - Brentwood, TN
• Collaborate with Audiologist and patients to provide effective hearing solutions for various forms of hearing loss
• Assist clients with digital bionic hearing devices and other hearing instruments and accessories
• Utilize the top 7 major manufacturers of hearing devices and consulting with clients and hearing professionals determined the best approaches for achieving hearing health goals
• Consistently ranked in top 3% of sales force
• Generated 1 million in revenues 3 out of 4 years during tenure
• Assist in marketing and sales strategy development for the entire company as well as directing select sales teams.
Team Lead / Senior Sales Executive, 2001 to 2004
AVAYA, Inc. - Nashville, TN
• Build strategic alliances with existing and new customer base consisting of over 35 enterprise businesses.
• Develop communications solutions that position clients for current and future communication needs, while strategically maximizing client budget constraints.
• Assist technical staff to design telephony, internet and data solutions for commercial markets business segments
• Participate in training and leadership activities of over 50 additional personnel.
Senior Data Networking & Internet Account Executive AT&T - Nashville, TN
• Development and implementation of IP, ATM (Asynchronous Transfer Mode), Frame-Relay, VPN, Private Line and International Data Solutions
• Market technical products and services to executive level decision makers within the Growth Markets Division
• Promote to Data Networking Account Executive within 18 months
• Train voice team to help migrate the team from analog technologies to digital and IP services.
Pharmaceutical Team Lead / Manager
Ciba Geigy Pharmaceuticals (Currently Novartis) - Nashville, TN EDUCATION
Bachelor of Science, Business Administration; Marketing and Management
North Carolina Central University - Durham, NC
ADDITIONALEXPERTISE
• AVAYA, Inc. (1 Year)
• Team Lead / Senior Sales Executive - Nashville, TN
• Build strategic alliances with existing and new customer base
• Develop communications solutions that position clients for current and future communication needs, while strategically maximizing client budget constraints
• Assist technical staff to design telephony, internet and data solutions for commercial markets business segments
• Participate in training and leadership activities of other personnel
• AT&T (5 Years)
• Senior Data Networking & Internet Account Executive - Commercial Markets Nashville, TN
• Development and implementation of IP, ATM (Asynchronous Transfer Mode), Frame-Relay, VPN, Private Line and International Data Solutions
• Market technical products and services to executive level decision makers within the Growth Markets Division
• Promote to Data Networking Account Executive within 18 months due to sales production and acute understanding of data technologies.
• Train voice team to help migrate the team from analog technologies to digital and IP services
• Ciba Geigy Pharmaceuticals (Currently Novartis) (3 Years)
• Pharmaceutical Team Lead /Manager - Cardiology Rheumatology Psychiatry - Nashville, TN
• The Proctor & Gamble Company Internship – Intern Commodity Buyer - Cincinnati, OH
DIGITALPLATFORMEXPERIENCE
• Duke University Computer Lab
• BrightEdge SEO Platform
• Google Analytics Certified (2x's)
• Invoca Call Routing & Analytics Platform
• Google Adwords Certified (2x's)
• Angolia Data Platform
• Google Display Certified
• Collaboration with The Neil Patel Agency
• Bing Accredited Search Marketing
• Tableau Analytics
• Adobe Creative Suite Advanced Skillset
• Web Copy That Sells-Maria Veloso
• AT&T Emerging Technology Training - Internet & Data
• Brian Tracy's Institute for Executive Development
• Google Web Master Training
• TapClicks SEM Platform
AWARDS
• Million Dollar Sales Producer - Hearing Planet, Inc.
• Best Sales Presentation - Ciba Geigy Pharmaceuticals
• AT&T - Member of the #1 Internet Marketing Team in the United Stated based upon sales production
• The William Lockhart Daily - https://paper.li/wlockhart/132******* AFFILIATIONS
• Kappa Alpha Psi Fraternity - Guide Right Program
• Brain Tracy - Institute for Executive Development CERTIFICATIONS
• Google Analytics Certified
• Google Ad Words Certified
• Google Looker
• Google Tag Manager
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