Graphic Designer Social Media
Resume:
DIANA SHARK
WORK EXPERIENCE
Diana Shark Graphic Design, LLC June 1998 - Current
Graphic Designer/Owner
• Skilled in Mac/Windows, Adobe InDesign, Illustrator, Photoshop, and Microsoft Office.
• Experienced in social media marketing, developing marketing strategies, and creating various marketing collateral, including annual reports, brochures, flyers, newsletters, and print ads.
• Expertise in corporate branding, event planning and management, coordinating photo shoots, and directing print and web advertising projects.
• Clients included healthcare, financial, transportation, non-profits, economic development, performing arts, and senior-living markets.
• Developed strong community relations through various marketing and corporate identity initiatives, with experience in web page design, banner, billboard, and signage creation, direct mail campaigns, and copywriting.
Dementia Alliance of North Carolina September 2019 - July 2024 Marketing Manager
• Spearheaded the organization's branding and messaging initiatives, resulting in a comprehensive redesign of all marketing materials.
• Achieved a 66% increase in Facebook followers and expanded the organization’s social media presence from 1 to 4 channels, significantly enhancing online engagement.
• Drove a 137% increase in registrations for virtual and in-person workshops and conferences, markedly improving participation and reach.
• Transformed the email outreach strategy, leading to a 66% growth in open rates and improved communication with the audience.
• Launched a YouTube channel, producing engaging content that accumulated 10,769 views over two years, boosting the organization's visibility and engagement. The Scrap Exchange January 2017 - July 2019
Marketing & Special Events Director
• Key member of the executive leadership team, driving the organization’s design, branding, and messaging initiatives to enhance overall market presence.
• Directed retail advertising for two locations and spearheaded the development of the Reuse Arts District, significantly boosting local engagement and awareness.
• Achieved a 58% increase in social media followers and E-news subscribers, expanding the organization's digital footprint and audience reach.
• Strategically planned and executed two major community events, resulting in a 40% increase in attendee turnout and community involvement.
• Managed operations and sales for 12 gallery shows annually, ensuring successful execution and high visitor satisfaction.
Goodwill Industries of the Conemaugh Valley, Inc August 2015 - October 2016 Reuse Enterprise Business Developer
• Pioneered a pilot program to rescue materials from landfills, transforming waste into valuable resources for artists and makers.
• Designed comprehensive branding and promotional materials for the Creative Upcycle Exchange, enhancing program visibility and appeal.
• Planned and executed the Waste Art Exhibition, featuring over 30 years of reuse artwork and attracting significant community interest.
• Led initiatives to substantially reduce landfill waste by repurposing materials, promoting sustainability and creative innovation.
• Engaged with artists, makers, and the broader community to foster sustainable practices and champion creative reuse.
EDUCATION
Chabot College
Commercial and Advertising Art • (1981 - 1983)
High School Diploma
CONTACT INFO
2510 Stephenson Street
Durham, NC 27704
https://dianashark.myportfolio.com/portfolio
Event Flyers
Print Ads
Booklets
Social
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