Regional Sales Director

Matthew Ross Szafran

District/Regional sales director

*****@********.*** • 321-***-****

LinkedIn • Winter Park, FL 32789, USA

Dynamic and results-driven Regional Sales Director with over three decades of experience in sales and market development within the pool and spa construction/sales & marketing industry, consistently driving revenue growth and client acquisition. Proven track record in negotiating contracts, enhancing profitability while maintaining compliance with regulatory standards. Exceptional organizational and communication skills, complemented by hands-on approach to managing teams and fostering relationships with key accounts. Adept at crafting and executing strategic plans, aligning with industry trends and customer needs. Proficient in financial management, overseeing multi-million-dollar budgets while driving operational efficiency and customer satisfaction.

Areas of Expertise

• Sales Strategy Development

• Revenue Growth & Profitability

• Client Relationship Management

• Key Account Management

• Project Management

• Sales Team Leadership & Development

• Sales Forecasting & Execution

• Negotiation & Contract Management

• Market Analysis & Segmentation

• Trade Show & Event Representation

• Performance Metrics & Reporting

• Cross-Functional Collaboration

• Event Management

• Regulatory Compliance

• Territory Expansion

Accomplishments

• Developed and implemented regional sales strategies, leading to improved sales growth across multiple states in Southeast region.

• Managed 7 retail stores/sales team/construction services with over 30 employees and 9 service vehicles, overseeing operations and achieving annual sales exceeding $20M.

• Autonomous management of $5M annual budget, ensuring effective use of resources and adherence to financial targets.

• Represented company in collaborations with city and county building and planning departments, ensuring compliance with local, state, and federal regulations.

• Successfully improved operational efficiency, customer satisfaction, and profitability through targeted strategies and cost- reduction initiatives.

Professional Experience

Poolscapes Florida, Winter Park, FL

Executive Director of Sales & Construction

2002 — Present

Direct complex construction projects with deep understanding of plumbing hydraulics, electrical schematics, and water heating systems, completing around 100 projects each year. Maintain active state contractor’s license, ensuring compliance and credibility in construction operations. Foster strong client relationships by delivering exceptional service and personalized solutions to over 100 clients annually. Represent company in collaborations with city and county planning departments, ensuring adherence to local, state, and federal regulations. Lead multifaceted projects, managing phases, monitoring craftsmanship, and ensuring team performance with strict adherence to deadlines.

● Drove $75M+ in sales by crafting strategic business plans leveraging industry insights, competitor analysis, and product development.

● Negotiated vendor contracts to achieve 30% cost reduction, optimizing pricing through proactive engagement.

● Secured 100+ new clients annually by identifying market trends and seizing emerging opportunities.

● Managed vast project portfolio, overseeing 2.5K+ residential and 250 commercial pools, plus 50 international projects.

● Led team of 25+ in house with additional subcontractors, delivering targeted training and performance feedback to drive high productivity.

● Expert Knowledge and experience with pool and spa chemistry

● Trained all new and current staff on pool/spa water chemistry and chemical management.

● Supervised and trained all staff on Pentair, Hayward, Jandy and Waterway pool/spa equipment inclusive of automation. Additional Experience

Regional Sales Manager Southeast, Byrd Moreton & Associates General Manager, Pool Warehouse Retail Operations

Education

Bachelor of Science in Business Management, University of Phoenix, Tempe, AZ Licenses & Certifications

Florida State Certified Contractors License

Technical Proficiencies

Microsoft 365, Microsoft Visio, Pro Edge Construction and Scheduling Software, Pool Studio CAD 3D, Plumbing Hydraulics, Electrical Schematics, Water Heating Systems, Expert in Pool & Spa Chemistry.

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