Creative Director Graphic Designer

CHARLIE BANACHOSKI

Creative Director

SUMMARY

Hands-on creative professional with extensive in-house and agency experience across many different industries: Coatings and building materials, consumer packaged goods, food & beverage, healthcare, pharmaceuticals, textiles, legal and financial, technology and start-ups. Most recently, I have been working as an extension of my clients’ marketing teams providing solutions to help them win in the marketplace. EDUCATION & AFFILIATIONS

La Roche College

Bachelor of Science – Graphic Design

Cella • Creative Manager Training

Beyond the Creative Sessions

AIGA • Member

Panelist: Design debates – In-house

TECHNICAL SKILLS

Adobe Creative Suite • Expert level

InDesign, Photoshop, Illustrator

Project Management • Web based

Workfront, Workmajig, Basecamp

Administrative • Mac/PC

Microsoft office

STRENGTHS

• Leadership

• Strategic thinking

• Insight-driven problem solving

• Managing people, projects and resources

• Understanding of the latest trends & tech

• Excellent interpersonal & skills

• Communication with staff and clients

• Planning and organizational skills

• Change & complexity management

PROFESSIONAL EXPERIENCE

Banachoski Design, LLC • February 2018 – Present

Creative Director — Freelance design practice working with small and mid-sized companies, agencies and marketing teams. PPG Architectural Coatings • April 2009 – January 2018 Creative Director — Graphic & Brand Design

Built an in-house design team with designers at every level. The team gave PPG the ability to rapidly deliver on all customer requests that helped increase market share, improve relationships with our retailer customers and reduce cost. We delivered a full spectrum of design projects and services for fifteen brands across all B2B and B2C distribution channels. Achievements:

• Identified needs of internal customers and assessed team’s capabilities, built the team needed to deliver solutions across all projects

• Built relationships and strategic partnerships with key stakeholders at every level of the organization

• Creative direction and design for packaging, point of sale and all consumer-facing communications for all consumer and trade brands

• Worked collaboratively with all cross-functional teams; marketing, insights, merchandising, legal and production through each phase of product and commercialization

• Brand management of all paint, wood stain and specialty/adhesive brands — PPG, Glidden, Olympic and Liquid Nails

• Identified insight-based opportunities that positioned the business to deliver on key customer needs

• Guide and direct each phase of the creative process from ideation through final production (press checks, photo shoots, post-production)

• Leveraged design team to implement larger campaigns and initiatives developed by outside agency partners

• Recruited creative talent, on-boarding, training, professional development and team building

• Built career ladder for the team to improve retention and engagement

• Developed metric strategy to test new services, ensure operational excellence and identify areas to improve

• Built subject matter experts within the team based on individual strengths that delivered new services to further deliver more to internal customers, video, photography, retouching, print production, vendor management

• Built best practices for asset management, version control and creative project management

• Managed complexity, drove change and gained top down support to position team for success within the organization Hornercom (formerly known as Jack Horner Communications) • April 2000 – February 2009 Creative Director

Achievements:

• Creative development of all agency deliverables

• Print and digital design across many different industries; food & beverage, healthcare, consumer packaged goods, education, pharmaceutical, textiles, legal and financial

• Designed marketing communications, advertising, support for public relations campaigns, press kits and direct mail

• Project management at every phase of project life-cycle from ideation and design process through production and delivery.

• Prepared client presentations and RFPs

• Intern recruiting, interviewing, training and development.

• Clients: Heinz, Development Dimensions International, Microsoft, PPG, Children’s Hospital of Pittsburgh, Carnegie Mellon University, Alder School of Professional Psychology, American Textile Company, Dickey McCamey & Chilcote, TriState Capital linkedin.com/in/charliebanachoski

E: *****************@*****.***

P: 412-***-****

W: banachoski.com

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