Performance Marketing Professional

BRENDAN BANTEH

***** ********* **., **** *******, MN 55347

612-***-**** *******@*****.*** LinkedIn Profile EXECUTIVE SUMMARY

Innovative, passionate, and engaging marketing leader with a broad-ranging skill-set; able to deliver efficient and creative solutions that drive business results and improve processes. Exceptional team leader who thrives in challenging, dynamic, and fast-paced environments. Strategic thinker and visionary with a track record of driving results via technology, charisma, and continuous search for process improvements that yield operational excellence. Proven experience in developing KPI metrics, employing and interpreting diverse analytics to aid business decisions, and the use of interactive, print, digital, and other multimedia communications to drive demand-gen pipeline. Expertise in the following:

• Demand Generation

• Technical SEO Audits

• Customer Acquisition

• HubSpot & Salesforce

• Team Leadership

• Digital Marketing Channels

• Account-Based Marketing

(ABM)

• Project Management

• Marketing Automation

• Digital Marketing Assets

• Growth Marketing

• Integrated Marketing

• Generative AI

• Google Analytics

• Conversion Rate

Optimization (CRO)

• Content Management

Systems (CMS)

• Marketing Strategy

PROFESSIONAL EXPERIENCE

Center for Public Interest Communications, University of Florida, Gainesville Campus 2024 – Present Content Marketing Consultant (Part time)

The Center for Public Interest Communications (The Center) at the University of Florida, College of Journalism and Communications, helps movements, foundations, agencies, and organizations apply behavioral, cognitive, and social science to build better communication strategies for the common good. This new role is at the heart of The Center’s marketing efforts. I specifically work with The Center’s team on the following:

• Strategic direction for all marketing and communications including but not limited to the planning and effective implementation of all digital, social media, event marketing efforts.

• Developing and compelling marketing messages and materials highlighting the Center’s training workshops, public scholarship, and services, including but not limited to short- and long-form articles, blog posts, social media content, etc.

• Creating and implementing a cadence of online publications aimed at building meaningful connections with prospective partners and The Center’s community of changemakers.

• Responsible for developing and implementing comprehensive SEO strategies to drive organic traffic, improve website ranking, and increase The Center’s visibility across search engines. I’m also responsible for optimizing The Center’s websites and content to achieve its business goals.

• Business development – work on identifying and pitching external speaking engagements, conferences, or sponsorship opportunities that create new revenue streams.

• Direct email marketing campaigns and regularly scheduled newsletter blasts. Includes template creation, planning, and execution.

BFU-USA, INC., Somerset, NJ 2022 – Present

EVP & Marketing Consultant

Reports directly to the President and CEO, leads 5 departments: Marketing Communications and Brand, Technology, Business Development, Partnerships, and Operations.

• Oversee the planning and execution of all digital marketing, including SEO/SEM, video creation, email, social media, and display advertising campaigns that have currently exceeded the revenue target by 34%.

• Develop the concept and launch of multiple crowdfunding campaigns for priority projects, resulting in a 22% upsurge in revenue.

• Provide strategic leadership to a cross-functional team of 15 highly skilled professionals to coordinate the planning and implementation of a 3-year growth plan.

• Carry out a robust business process assessment to identify risks, minimize costs, and determine suitable services and initiatives that are consistent with the organization’s strategic growth goals.

• Source and implement new strategic partnerships, including social engagements, and business development opportunities that generate new revenue streams.

• Lead the development and implementation of an event strategy that incorporates integrated marketing strategies, vendor partners, and influencers to double event registrations.

• Provide strategic oversight to all initiatives geared towards brand awareness, mission amplification, and the development and deployment of compelling content that attracts and converts the organization’s target audience. BB CONSULTING FIRM, INC., Eden Prairie, MN 2020 – Present Marketing Principal

Boutique-style marketing consultancy for small and mid-sized enterprises looking for an end-to-end solution for their pressing digital marketing needs: from campaign strategy development to implementations, and SEO & SEM.

• Develop and implement comprehensive marketing plans for various clients, resulting in an average increase in website traffic of 25% and lead generation by 34%.

• Manage all aspects of digital marketing campaigns including SEO, SEM, PPC, and social media advertising that raised brand awareness and product adoption.

• Currently providing Generative AI strategies that support clients’ digital transformation and enhance their business outcomes through the integration of innovative technologies.

• Develop and help in the implementation of measurable Account-Based Marketing (ABM) strategies that impact business revenue plans.

• Manage and analyze marketing data to identify trends and track campaign performance, making data-driven recommendations to improve results.

• Collaborated closely with cross-functional teams including sales, product, and design to ensure all marketing initiatives aligned with strategic business goals. HIGHNOTE INC., San Francisco, CA 2022 – 2023

Senior Demand Generation Manager

Led the strategic development and execution of all aspects of demand generation as the first marketing hire to achieve aggressive revenue goals. Created and managed demand generation budgets and forecasts efficiently.

• Led strategic digital marketing development and implemented always-on integrated marketing campaigns that increased MQLs by 27%.

• Achieved strategic alignment between marketing and sales, leading to increased outbound and inbound campaign efficiencies.

• Developed and led the hands-on execution of SEO, SEM, email, social media, and display advertising campaigns, that achieved a 19% increase in conversion rates.

• Exceeded expectations by bringing in innovative customers looking to utilize Highnote’s most modern card- issuance platform to launch branded card products.

• Initiated and led a cross-functional DEI team that developed and executed community events, which celebrated Highnoters and the organization’s value of intentional inclusion.

• Conducted a thorough SEO technical audit, researched relevant keywords, and implemented on-page recommendations that increased organic traffic by 33%.

• Increased brand awareness by developing and maintaining relationships with industry partners, influencers, and other stakeholders. Developed and executed the events’ strategy, managed the event budget. ECI SOFTWARE SOLUTIONS, INC., Fort Worth, TX 2018 – 2022 Demand Generation Marketing Manager

Led all aspects of campaign development and provided metrics-driven business leadership. Developed and executed integrated marketing strategies that achieved revenue goals.

• Created and executed a campaign strategy and portfolio marketing for four major SaaS-based ERPs that exceeded the $35M revenue projection year-over-year.

• Oversaw the strategic planning and GTM execution of more than 17 custom applications and utilities for the Americas and APAC.

• Planned and executed integrated campaigns, including a cadence of demo-webinars that accelerated deal velocity and exceeded the budgeted pipeline goal by more than 93%.

• Spearheaded the ideation and successful execution of solution-based marketing that ran in alignment with solution-based selling within the manufacturing vertical. Double-digit success led to its global adoption across the enterprise.

• Implemented an Account-Based Marketing strategy that achieved significant market penetration into Tier-1 accounts for the Alora SaaS-based product.

• Led the Custom Application Portfolio Review of ShopTech, an ECI acquisition, and championed the development of comparable professional services with synergies across the enterprise with a target revenue of $20M.

• Created and implemented robust partner marketing campaigns in collaboration with ECI’s major product partners: Avalara, uniPoint, WiSys, Attivo, and LYNQ which met and exceeded lead-gen goals year-over-year.

• Conducted customer interviews and case studies to gather feedback, contributing to product enhancements and improvements.

• Created and executed an innovative virtual event program during COVID-19 centered on how SMBs in the manufacturing space could leverage the CARES Act to achieve digital transformation, resulting in a churn reduction of more than 26% across the major product lines.

• Partnered with the Global Success Organization to track and analyze customer feedback, optimized knowledge- based articles, and created programs that leveraged synergies between the different divisions to improve Customer Satisfaction (CSAT) score, increase retention, and grow revenue from after-market deals. Customer Success Market Development Manager, 2018

Defined and executed the GTM motion for Professional Services.

• Led the development and execution of a roadmap of revenue-focused marketing activities which resulted in a revenue of $13M from 3 core business lines: Consulting, ERP Training, and Custom Application Development.

• Created and executed global campaigns that exceeded lead-gen objectives for the Americas and the APAC book of business.

• Managed new business development initiatives by working with over 20 internal and external consultants, application developers, and external vendors to identify needs and propose customized applications that optimized ECI’s ERP performance and provided new revenue streams.

• Acted as a change agent for legacy customers, providing critical business insights, new product upgrades, and training to ERP power users and tech leadership, resulting in successful upgrades and adoption of new products.

• Led end-to-end GTM strategy and the launching of all new custom apps and a successful business consulting service, Business Process Assessment (BPA), which resulted in over $1.7M additional revenue for the division.

• Spearheaded the development and execution of marketing plans for Professional Services, resulting in more than a 200% increase in the pipeline.

OPEN ACCESS TECHNOLOGY INTERNATIONAL (OATI), INC., Minneapolis, MN 2016 – 2018 Product Marketing Strategist

Led the GTM motion, digital transformation strategy, and integrated marketing execution focused on increasing smart grid solutions’ market share and retaining OATI’s industry leadership in the transmission and reliability solutions.

• Developed and executed GTM strategies for new and existing software products and successfully achieved market penetration with the microgrid product launch.

• Conducted market research and competitive analysis that identified growth opportunities for the Distributed Energy Resource Management Systems (DERMS) product suite and doubled the size of opportunities to over

$1.3M.

• Spearheaded the launch of OATI webEIM solution that targeted Balancing Authorities and Generators in the Western Energy Imbalance Market (EIM), achieving full market dominance and capturing more than 63% of available opportunities.

• Worked with product leaders to develop and execute comprehensive GTM strategies including product positioning, messaging alignment, and pricing strategies for the energy/commodity trading and risk management solution that led to 19% increase in sales within the first year.

• Collaborated cross-functionally with Product Management and R&D to develop comprehensive marketing assets which increased brand awareness and provided an effective sales toolkit.

• Led the digital transformation initiative by partnering with the C-Suite to provide enterprise-wide education on fundamental principles, the business impact on planned activities, and implementation of integrated MarTech tools and management of all digital marketing programs.

• Carried out a robust SEO technical audit and implemented best practices which improved the site score and boosted keyword rankings on major search engines resulting in a deal of $150K from organic search in Q3.

• Managed global market research to identify upcoming customer needs, market trends like Grid 4.0, the competitive landscape of smart grid solutions. Provided insights for product development and marketing strategies that impacted business growth and continued profitability.

• Developed and implemented a highly successful ABM strategy that targeted Municipal Utilities resulting in an increased deal velocity for Conservation Voltage Reduction (CVR) solution by 50%.

• Created and executed a data-driven webinar program which increased MQLs and accelerated deal movement within the sales pipeline.

GLOBAL CITIZENS NETWORK (GCN), INC., Minneapolis, MN 2014 – 2015 Marketing Communications Manager

Owned and managed all marketing projects from conception to execution.

• Managed vendors and contractors and provided strategic direction needed to develop marketing materials and optimize digital assets used to execute successful lead-gen campaigns.

• Developed, executed, and managed the Adwords Account with a PPC spend of $10K per month that met and exceeded the pipeline goal by 15%.

• Developed and optimized sales materials, digital assets, online program guide, email marketing and other communications programs resulting in efficient operations.

• Collaborated with the account management team to align marketing strategies with sales objectives, resulting in improved sales enablement and a 20% increase in the conversion rate.

• Implemented a content marketing strategy, leading to a 40% increase in website traffic and improved organic search rankings.

• Established and maintained relationships with key stakeholders, agencies, and global partners to drive mutually beneficial collaborations.

• Designed and managed a data-driven event strategy and achieved synergies and efficiencies between trade shows and events.

BRENDAN BANTEH CONSULTING, Cameroon, West Africa 2002 – 2014 Marketing Consultant

Provided expertise in Marketing and Business Development: digital marketing planning, strategy development, trade fair marketing and promotions, product development and launching, communications, public relations, customer prospection, and demand generation for small and mid-sized enterprises.

• Created, managed, and optimized content for use across multiple touchpoints including ad-copy, sales, and printed leaflets that created program awareness.

• Developed and optimized sales materials, digital assets, online program guide, email marketing and other communications programs that drove clients’ program adoption.

• Provided critical insights into keyword research and targeting, SEO audits, and the implementation of SEM.

• Researched, developed, and reported on marketplace dynamics and key players, and helped companies maximize opportunities in Anglophone Cameroon while minimizing risks.

• Designed a robust trade fair strategy and led teams of over 20 in organizing and executing city-to-city trade shows, effectively managing associated projects, navigating bureaucratic bottlenecks, and achieving “hard won” government approvals.

EDUCATION

Certificate: Marketing AI, Cornell University, Ithaca, NY, January, 2024 Master of Business Administration (MBA), Hamline University, St. Paul, MN, 2013 Certificate: International Business Negotiation, Mitchell Hamline School of Law, St. Paul, MN, 2012 Master of Arts in English (MA), Bemidji State University, Bemidji, MN, 2009 Bachelor of Arts in English (BA), University of Buea, Southwest Region, Cameroon, 1999 PROFESSIONAL DEVELOPMENT

Course Certificate: Introduction to Generative AI, Google Cloud via Coursera, 2023 Verified Certificate: Generative AI for Business Leaders, EdX, 2023 Certificate of Completion, ABM Certification: Foundation Course, Demandbase Academy, 2021 Certificate of Completion: Advanced Google Analytics Course, LinkedIn Learning, 2021 Certificate: Google Analytics Platform Principles, Google Academy, 2014

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