Social Media Content

Robert (Bobcat) Beasley

Broomfield, CO • 346-***-**** • ***********@*****.*** • Portfolio

EXECUTIVE SUMMARY

Dynamic professional with extensive experience in brewery management, project leadership, and media production. Skilled in overseeing taproom operations, coordinating cross-functional teams, and driving audience engagement through compelling multimedia content. Proven track record of creating and managing successful campaigns across digital platforms, enhancing brand visibility, and fostering community connections. Passionate about the craft beer industry, combining artistic creativity and operational expertise to deliver exceptional customer experiences and elevate brand identity. PROFESSIONAL EXPERIENCE

Taproom Manager & Media Contributor

Upslope Brewing Co. Boulder, CO April 2023 – Present

● Oversee day-to-day taproom operations, ensuring exceptional customer experiences and efficient workflows.

● Manage and train staff on taproom policies, customer service best practices, and point-of-sale

(POS) systems.

● Coordinate scheduling and ensure adequate staffing to meet demand during peak hours and special events.

● Maintain inventory of taproom supplies and collaborate with brewery teams to coordinate product availability.

● Contribute to media projects by providing photography and videography support for social media and promotional campaigns.

● Foster a welcoming environment by organizing and supporting community-focused events and partnerships.

Packaging Manager & Media Contributor

4 Noses Brewing Co. Broomfield, CO July 2021 – April 2023

● Collaborated on multimedia content for 4 Noses and affiliates, including photography and videography for marketing and social campaigns.

● Curated and managed the merchandise portfolio, working with design and marketing teams to align with branding strategies.

● Partnered with the marketing team to create cohesive visuals for seasonal product launches and events.

● Assisted with digital marketing efforts by managing content calendars and executing email and social media campaigns.

Media Manager

Allied Outdoor Solutions Houston, TX Feb. 2020 – July 2021

● Managed social media platforms and executed content strategies, driving a consistent brand voice and visual identity.

● Designed and produced marketing materials for online, print, and local publication campaigns, resulting in increased brand visibility.

● Engaged online communities by responding to audience feedback and fostering relationships.

● Provided performance analysis on digital campaigns to enhance engagement and lead generation efforts.

Retread Plant Project Manager

Beasley Tire Service Houston, TX Oct. 2016 – Jan. 2020

● Coordinated all aspects of launching and managing a tire retread plant, balancing operations, logistics, and quality control.

● Developed process improvements that streamlined workflows and increased operational efficiency.

IT Project Manager

Major Metals, Inc. Houston, TX July 2013 – Oct. 2016

● Progressed from shop floor roles to managing IT infrastructure, optimizing tech solutions for business operations.

EDUCATION

Lonestar College Kingwood Associate of Arts 2014 SKILLS

● Content Creation: Adobe Creative Suite (Lightroom, Photoshop, Illustrator, After Effects), Final Cut Pro

● Social Media Management: Instagram, Facebook, TikTok, Threads, YouTube, LinkedIn

● Analytics & Engagement: ROI analysis, email marketing, Google Analytics

● Project Management Tools: Trello, Asana, WordPress, Microsoft Office Suite

● Event Promotion: Coordination and cross-functional collaboration for in-person and digital events

● Interpersonal: Strong storytelling, team collaboration, and partnership development

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