Social Media Content Creator

Creative, organized, and highly energized Freelance Content Creator with a strong background in beverage product development. Passionate about ideating and executing platform-native social content across multiple channels. Experienced in working independently and managing content for four restaurant clients simultaneously, including social media strategy, influencer collaborations, and content creation that resonates with target audiences. .

Analytics & Performance Metrics

Community Engagement

Social Media Management

Project Management

Content Creation

Influencer Partnerships

Copywriting & Visual Storytelling

Branding & Product Positioning

Research and Development

Kerry Ingredients

Research and Development Scientist

Spearheaded the development of innovative beverage products from ideation to execution, focusing on consumer preferences, market trends, and flavor profiles. Conducted thorough market research and competitor analysis to identify emerging trends and consumer preferences within the beverage industry. Collaborated cross-functionally with marketing, design, and sales teams to ensure product launches were on-brand and aligned with target demographics. Managed product timelines, from the initial development phase to product launch, while working on multiple projects concurrently and under tight deadlines. Developed packaging and branding concepts that aligned with consumer needs and industry standards, ensuring both visual appeal and market success.

Played a key role in the ideation and creation of brand materials for beverage product launches, working closely with content creators to integrate products into digital campaigns. November 2023 - October 2024

CONTENT CREATOR

Woodbridge, NJ ·862-***-**** ·*********@*****.*** Vanessa Jean-Jacques

PROFESSIONAL EXPERIENCE

AREAS OF EXPERTISE

Content Creator (Freelance) December 2019- present Grew Instagram (@dineinaflash) to 60K followers and TikTok to 45K followers through organic reach and strategic, high-quality content focused on food, restaurants, and local experiences in New Jersey, New York City, and beyond

Develop content strategies and create platform-native content (photos, reels, TikToks, stories) for four restaurant clients, focusing on menu highlights, special events, and brand storytelling. Source and partner with local influencers and micro-influencers to expand brand reach and engagement. Create influencer-driven campaigns that increases brand visibility and customer engagement. Manage all aspects of social media accounts for clients, including content creation, posting schedules, community engagement, and performance tracking. Increase social media engagement by 30% through strategic content and interactions.

Collaborate closely with marketing teams to ensure content was aligned with overall brand strategy, audience insights, and current trends.

Regularly review consumer feedback and trends to create content that resonates with target audiences, ensuring relevance and timely posts.

Work closely with clients and marketing teams to align content with overarching brand goals and product launches.

Woodbridge, NJ ·862-***-**** ·*********@*****.*** Vanessa Jean-Jacques

Montclair State University

Bachelors of Nutrition and Food Science, Minor Public Health Graduated in May 2015

EDUCATION

Developed innovative beverage formulations that enhanced product performance and consumer appeal.

Creating, managing, and following a set schedule from inception to completion. Management of deadlines of tasks and milestones associated with multi-million dollar projects. Analyzed market data and consumer feedback to inform product improvements and marketing messaging.

Oversaw 10+ client portfolios valuing between $40K and $900K while simultaneously developing over 50+ beverages within the alcohol and coffee space. Contributed fresh and innovative ideas that aligned with the company's marketing objectives, resulting in increased conversion rates for all customers.

Symrise Inc

Beverage Product Developer

April 2019-November 2023

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