Project Management Creative

CRYSTAL SNEAD

*** ***** ** ******* ****, NJ ***** 914-***-**** ******************@*****.***

PROFILE

Progressive individual with a comprehensive background across many key aspects of the entertainment industry including music media, fashion, sports, social media platforms, and television. An accomplished Creative Director specializing in Creative Services, Visual Retail Design, Brand Marketing, Campaign Management and Creative Project Management. Identify, auditions and casting major artist, athletes, models and celebrities to create partnerships that compliment brand esthetics. The liaison between brands and talent representatives, negotiating contracts with amicable terms that cultivates relationships for current and future business. Full project management for the strategic planning and execution of special events and brand campaigns. Highly accomplished in driving and exceeding sales initiatives by presenting detailed directives while managing talent and leading team members to achieve project deliverables.

On set director providing guidance and feedback for talent and crew members to ensure the best project outcomes. Accustomed to performing in fast paced environments with tight deadlines and budget constraints. Resourceful problem solver with the ability to react quickly when addressing project issues and unforeseen obstacles. Proven track record of effectiveness in Trendsetting, Innovative styling, Brand management, Creative project management, and Campaign management utilizing KPI software: Sprout, Shopify, and GAM to drive brand recognition and increase clientele translating to sales goals. Dedicated work ethic. Presents a positive demeanor and consistently delivers strong results. Proficient in Microsoft Office, Adobe Suite, Google Suite including GAM, Story Boarding, and Creative Project Management.

KEY QUALIFICATIONS

Marketing & Creative Strategies Talent Castings & Management

Campaign Management Across Social & Web Campaign Photoshoot Concept & Styling

Brand Management Product Placement Influencer Strategies

Talent Procurement & Contract Negotiation Visual Merchandising & In-store Directives

Vendor Relations & Communications Retail Shop Development & Installations

Creative Project Management Team Coaching & Development

Project Forecasting & Budget Management Showroom Design

PROFESSIONAL EXPERIENCE

ALHASSAN TOURE DESIGNS (FREELANCE) 2021- PRESENT

CREATIVE DIRECTOR, FASHION SHOW COORDINATOR, STYLIST, & BRAND PARTNERSHIPS MANAGER

Partnered with Owner & Designer of Toure Designs to Support Brand in all Creative needs

Creative Direction

Fashion Show Coordinator

Stylist for Photoshoots & Fashion Shows

Manage & Create Brand Decks and Proposals

Secure & Manage Brand Partnerships

Manage & Design Social Promo Assets

Campaign Management Tracking Social Followers, Engagements & Conversions

LINCOLN PARK BOARD OF EDUCATION (CONTRACT) – Lincoln Park, NJ SEPTEMBER 2021-PRESENT

PARA AIDE/ ART SUB

Support Teachers on their planned day to day lessons and provided help to support Special Need students to keep them on track with their peers

ALL GOOD THINGS ARE WELCOMED HERE (FREELANCE) – New York, NY (HYBRID) MAY-AUGUST 2024

CAMPAIGN MANAGEMENT/CREATIVE LAYDOWN STYLIST & ASSISTANT TO LEAD STYLIST

Partnered with Lead Stylist and Marketing Manager to propose & execute Campaign Concept for New Brand Launch and to achieve Brand Goals

Propose & Pitch Campaign Ideas

Lead Creative Laydowns

Assist Lead Stylist pre-shoot and on set styling needs

Managed Creative Budgets & Submissions to Marketing /Accounting Team

Managed post edits for Social & Web Deliverables

Tracked Campaign Performance across social & web utilizing KPI software

QUEENS OF R&B TOUR (FREELANCE)- New York, NY JUNE- JULY 2024

ASSISTANT STYLIST

Assisted Lead Stylist in Styling Artist/Entertainer, MYA on Tour

Assist Lead Stylist pre-shoot and on set styling needs

Partner with Brands & Vendors to Secure Product pulls

Managed Creative Budgets & Submissions to Marketing /Accounting Team

REVOLT SXSW EVENT (FREELANCE) - New York, NY (REMOTE) JANUARY-MARCH 2023

TALENT CASTING, RELATIONS & PARTNERSHIPS MNGR.

Proposed and secured talent for Revolt’s annual SXSW concert. Pitched marketing & strategy plan to Talent & Team ensuring both sides are aligned, leading as the POC and liaison for both parties to come to contractual agreement

Propose & Secure Talent

Talent Procurement & Contract Negotiation

Schedule & Conduct Meetings as needed around contract negotiations

Manage both sides regarding, contract process in securing talent and expectations from both parties.

Manage Talent Creative assets and deliverables

Owned time and actions calendar

Manage Talent Social platform announcements and post negotiated in contracts

Secure Talent transport and travel

Provide Talent Run of Show details

GIZA OLYMPIUS (FREELANCE) – NEW YORK, NY (REMOTE) 2020-2021

MARKETING & CREATIVE SERVICES DIRECTOR

Direct and manage all marketing promotional projects and ensure brand standards are met while remaining in projected budget goals

Provide creative direction and management for design team to execute assets for marketing and online promotions across social media platforms

Hire and outsource design team and vendors as needed per project while maintaining budgets

Direct, style, and approve product across all marketing opportunities to ensure brand is represented to brands standards

Interview and manage campaign teams including models, photographers, make-up artist, hairstylist, and freelance art directors for all shoots

Negotiate new product locations with Footlocker and Champs and approve all in-store signage

Build relationships, and negotiate contracts with potential influencers to create influencer program packages

Manage celebrity product placement

COMBS ENTERPRISES/GLOBAL BRANDS GROUP: SEAN JOHN– New York, NY 2015- 2020 CREATIVE SERVICES MANAGER

Directed and collaborated on various promotional projects that entailed in-store merchandising, product launches, shop development, creative print, instore collateral, ecommerce, and event planning,

Oversee the implementation of product presentation programs for all brand shops which includes development, production and updates of monthly floor sets

Partner with the VP of Marketing on various special projects and events to increase the impact of the Sean John brand in the marketplace; key player in the Times Square 3am fragrance reveal Herald Square Macy’s 34th street windows

Perform model casting for campaign shoots and fashion shows via portfolio reviews and in person interviews

Hire photographers, make-up artist, hairstylist, freelance art directors for all shoots while managing project budgets

Organize in-store celebrity meet and greet events including wardrobe arrangement, set production, vendor acquisition and media relations

Select and handle all product pulls for celebrity and spokesperson styling as well as product placement for special affairs such as NBA draft day, NFL draft conferences, the televised “Macy’s Front Row” fashion show, Golden Globe and Emmy Award shows

Prepare and perform presentations to encourage and obtain prime advertisement positioning within vehicles such as GQ magazine, HYPEBEAST, and Complex

Manage and collaborate with style outs for all photo shoots related to in-store collateral and

MCOM

Provide creative direction and management for design team to execute advertising, ECOMM and marketing assets

Direct and collaborate with creative teams on concepts for on model and still laydown photoshoots

Liaison and point of contact for managing communication between field management teams and retail stores to ensure adequate visual resources are available, provide support and uphold corporate initiatives

Site manager handling all details, communication and planning for retail placement and store design which includes fixture/display procurement, vendor management and sales associate training to ensure and visual personnel adhere to visual standards

Identify issues and devise innovative solutions to address an array of visual merchandising challenges

Negotiate new product locations, store renovations, vendor contracting and construction budgets

Conceptualize and execute all licensees and corporate showroom designs as well as controlling all in house inventory

Design, create and manage look books and merch - directives

Lead and inspire creative team on seasonally campaign shoots

Direct, style, and approve product across all marketing opportunities to ensure brand is represented to brands standards

Manage and partner with in-house creative team” hot house” on all art files and additional creative needs

Manage and direct collection presence for preview shows and meetings for executive retail partners, buyers and licensees

Sample manager for all Sean John categories consisting of sportswear, formal wear, kids wear and various accessories

ALLSAINTS SPITALFIELD – White Plains, NY 2012-2015 Visual Design Manager

Onsite district visual manager that guided multiple retail teams to cultivate a proper environment and merchandise presentation conducive to maximizing sales which consistently exceeded goals

Led, mentored and motivated the team in all aspects of visual execution that aligned with corporate expectations

Conducted visual training workshops and created inventive exercises for hands on learning and coaching opportunities

Partnered with District Concession Manager, Regional Visual Manager and Store Managers to facilitate weekly, monthly and quarterly planning efforts

Ensured daily restock occurred in a timely manner and concession floors were replenished to accommodate and foster consumer purchases

Reviewed roll out plans with Store Managers and oversaw the execution of all product placement, store fixture layouts, and visual displays

Worked with associates to set- up concession floors and windows to establish prototypes and photographed images for corporate wide directives

Created and compiled comprehensive “How To” window and floor Directives and proper communication to the field concessions

Resourced materials and resolved concerns with installations of visual displays, including but not limited to mannequins, shelving, promotional announcements, fixtures, lighting and furniture

Handpicked and ordered props and production items for all North American concession stores

Michael Kors – New York, NY 2009-2012

Visual Retail Design Assistant

Teamed up with the District Visual Manager and store retail teams to devise creative service strategies and execute eye-catching, merchandise displays and layout schemes that achieved greater market awareness thus boosting revenue

Invented and proposed standards for floor planning to achieve consistency with brand imaging

Drafted sketches and elevations to aid in the review of proposed designs

Managed, coordinated, and assisted the visual department to ensure stores received all visual merchandising collateral, inclusive of product enhancers, graphics and artwork for floor presentation

Contributed in the collaborative efforts to design new store models and fixtures to stay fresh and captivating for the shopping experience

Provided support essential to the maintenance of store aesthetics, general housekeeping, store fixtures and display refreshes to uphold visual appeal

Designed trends and looks for mannequins with new merchandise and current in- season products

Advised the corporate office and worked closely with sales and merchandising to formulate promotional ideas and anticipate the required inventory based upon area tendencies, historical sales and buying habits

OTHER EXPERIENCE

“GLITTER ME PINK” – Women’s Cancer Awareness Fashion Show Fashion Designer & Show Coordinator

“KEEP IT REAL” – Local cable community show Lead Stylist & Show Coordinator

LINCOLN PARK BOARD OF EDUCATION Fashion Design Art Class Instructor

EDUCATION

Fashion Institute of Technology – New York, NY Bachelors’ Degree, Fashion Design 2009

Contact this candidate