Business Development Vice President

Byron E. Allen • Ogden, UT • 801-***-**** • *******@***.***

Sales and Business Development Executive

Cross-Industry Experience Across Domestic / International Markets ACTION AND OUTCOME FOCUSED:

Collaborative and resourceful leader with a history of positioning organizations for success in new and existing markets, product lines, and opportunities, resulting in REVENUE GROWTH, INCREASED PROF- ITABILITY and EXPANDED MARKET FOOTPRINT. Unique, hands-on experience in managing major busi- ness functions including P&L Performance; New Business Development; Marketing Strategy; Opera- tions Optimization; Sales Management; Team Leadership and Growth; Product Development and Launch; Public Speaking and Group Presentations.

CULTIVATOR OF TRUST-BASED PARTNERSHIP RELATIONSHIPS: Influential communicator, with credibility and success in DEVELOPING and EVOLVING C-LEVEL RELA- TIONSHIPS. Finesse in articulating value proposition and key differentiators to PROTECT EXISTING REVENUE and capitalize on opportunities to EXPAND BUSINESS. Track record of building, mentoring and retaining TOP-PRODUCING SALES FORCES to manage Europe, The Americas, and Asia-Pacific markets. SAVVY BUSINESS PROFESSIONAL:

Analytical and proactive with an Accounting Degree and advanced ability to “see the numbers” behind the business drivers, providing value on wide-ranging issues: financial performance, opportunities for growth, and operational productivity to MOVE BUSINESS FORWARD. Adept at quickly grasping key prod- uct features, benefits and advantages, and effectively positioning them to MAXIMIZE MARKET SHARE. Experience, Key Contributions and Recent Performance Milestones Business Development Director/Chief Sales Officer: STREAMPAGE – 2015 to Present Business Development Manager: HZO – 2014 to 2015

Vice President of Sales and Business Development: BASICGREY – 2012 to 2014 National Sales Manager: REDGEAR, INC. – 2009 to 2011 Vice President, Sales and Marketing: FLEXPOINT SENSOR SYSTEMS, INC. – 2007 to 2008 Vice President of International Marketing and Sales: ICON HEALTH & FITNESS – 2004 to 2007 Overview:

Highly visible, hands-on leadership roles across multiple industry segments (Retail, High Tech, Software Solutions, Health & Fitness), providing comprehensive competitive market knowledge and understanding of OEM, B2B and Strategic Partner sales channels. Roles required the ability to develop business rela- tionships across all levels of an organization, as well as identify client business challenges, assess risks and profitability, and drive the development of strong, mutually beneficial account plans. Key Areas of Focus:

• Building results-driven, customer-centric sales organizations (as large as 120 team members worldwide), concentrating on talent, culture, product knowledge, and best practices to meet market demands.

• Creating and managing repeatable, measurable sales, business development and marketing prac- tices, and establishing appropriate metrics across multi-subsidiary business units.

• Formulating and implementing a strategic roadmap, including corporate positioning and compet- itive analysis, customer segment selection and market penetration plan to build sustainable business models.

• Developing meaningful relationships with key decision-makers to promote the visibility and pres- ence of companies’ brand, and drive revenue growth. Byron E. Allen Page 1

• Acting as a performance leader and driver of change, including transitioning business approach from a sales representative structure to a distribution model, and developing process improve- ment programs.

• Continually strengthening corporate image and product positioning, while tenaciously penetrat- ing new market opportunities.

Cornerstone Achievements and Areas of Influence:

2015-Present

• ADDED 70 NEW CUSTOMERS RESULTING IN 500%+ REVENUE GROWTH: Prioritized sales strategy to optimize revenues, creating a target-specific strategy to grow the business in a healthy and more rewarding direction. Additionally, expanded market footprint by cultivating and nurturing deep and quality relationships with clients and prospects. 2012-2015

• ORCHESTRATED TURNAROUND OF DECLINING REVENUES: Championed an aggressive business strategy to revive four consecutive years of plummeting sales. Grew revenues with mass retail- ers (including Hobby Lobby, AC Moore and Joanne’s) by over 90% and grew largest retailer from zero to $1M+ in 7 months. Closed contracts with Dell Technologies and YESCO Sign Company for more than $5M for 2 machines, coating chemicals and coating services. Redirected corporate focus from a technology-driven company to a customer-centric solutions provider, building a bold and compelling vision and a responsive marketing program, including website, trade shows, sales collateral, and white papers.

2009-2011

• PENETRATED NEW MARKET AND ACCELERATED COMPANY EXPANSION: Recruited, hired, devel- oped and motivated a professional sales team focused on a specialized software solution, achieving 190% of plan. Actively participated in the FY2011 strategic planning process, includ- ing refining the company’s value position and enhancing sales organization structure effective- ness, drawing upon a thorough understanding of market demands, industry trends, and company operational capabilities.

2007-2008

• DELIVERED SIGNIFICANT SALES GROWTH: Identified and developed new business opportunities, moving beyond core account base into new, untapped market segments. Quadrupled customer base and secured development agreements with multiple top-tier domestic and international customers, generating a 300% revenue increase.

2004-2007

• ACHIEVED ACCELERATED GROWTH THROUGH MARKET-FOCUSED INNOVATION: Grew revenues of four subsidiaries from $75M to $120M+. Initiatives included: (i.) defining new product lines annually, including replacing approximately 35 offerings across three product lines; (ii.) imple- menting disciplined processes and standardization; (iii.) shaping region-centric marketing pro- grams to ensure traction in local markets; (iv.) building a results-driven sales organization. Key programs and metrics enabled company to become the “Vendor of Choice” at significant retail- ers in Europe, China, Latin America, and New Zealand/Australia.

• POSITIONED THE BUSINESS FOR SUSTAINABLE INTERNATIONAL GROWTH: Enhanced product appeal and maximized productivity and organizational effectiveness of all four subsidiaries. Championed high-impact actions in EUROPE: delivered profitability for the first time in 16 years, while growing revenue by 60% and reducing annual expenses by $20M+; SOUTH AMERICA AND MEXICO: grew subsidiary from $3M to $15M in three years; NEW ZEALAND AND AUSTRALIA: in- creased sales from $2M to $10M; CHINA AND SOUTHEAST ASIA: generated revenue growth from zero to $5M in a highly competitive environment.

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EARLIER CAREER SUMMARY

Held increasingly responsible leadership roles, including OEM Business Development Manager / Integra- tor Sales Manager / Eastern Area OEM Sales Manager / OEM Sales Manager: IOMEGA GROUP (acquired by EMC Corp.). Served as Sales Executive: ICON HEALTH; key contributor driving business growth from

$600K to $6M and growing sales force from 6 to 120 individuals. (1994-2004) EDUCATION / LANGUAGES / AWARDS

BA, Accounting: UTAH STATE UNIVERSITY

The Impact Selling System: THE BROOKS GROUP

Fluent in Spanish; winner of numerous Sales Awards in recognition of consistent performance excel- lence

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