Marketing Strategy, Business Development, Retail Marketing, Sales, Go-
Resume:
Jeremy Gustafson
Proven leader in retail marketing & eCommerce sales and marketing with 20+ years of continual growth in revenue and profits. Experience managing large teams, a portfolio of top retail clients, P&L management, leading start-ups and growth stage firms through expansion and exit strategies. Marketing and digital transformation leader for top global brands. Well rounded executive with expertise in strategy, business development, sales leadership, client development, program architecture, deal structure, negotiation, agency and studio operations, talent recruitment and development & sales and marketing alignment.
SVP, Chief Strategy Officer
Kreber Columbus Ohio, Atlanta GA April 2012 – December 2019 Cross functional executive, managing sales, marketing, recruitment, strategy and talent acquisition teams and functions. Hired to develop and formalize strategy offering across business units and clients. Primary leader for agency growth vision and activation, guiding company to double in sustainable revenue streams over a three-year period. Led key business development partnership with Adobe. Key clients include Bed Bath & Beyond, Lowe’s, Merrell, Electrolux, Club Car, Scotts MiracleGro, Luxottica, BevMo!, Thirty One, JoAnn and more. SVP, Client Development
OneKreate June 2011 – April 2012
Firm acquired by Creative Drive
Hired to help lead the expansion and evolution of the photography studio to an integrated marketing offering. Formalized business development function, implemented CRM, lead generation and thought leadership content marketing efforts leading to 20% growth.
Key clients include Walmart, Chico's FAS, Bed Bath & Beyond Group VP - Retail Marketing
Solution Set/Haggin Marketing February 2009 – February 2011 Firm acquired by Epsilon
Retail Marketing leader and Executive Committee member for venture backed
(Lake Capital) roll-up of marketing services firms. Hired to lead new Atlanta operation and integration of four companies into a singular offering – retail marketing, database analytics, digital marketing and hyper local direct marketing firms. Closed first deal of comprehensive service offerings of $4M+ to new brand launch for Masco Corporation.
Key clients include Dell, eBay, adidas, Masco Corp, Brown Shoe, Radio Shack, Chipotle and Sears
SVP, Managing Director
Schawk/Ambrosi February 2001 – January 2009
Ambrosi was the leading independent retail marketing agency, acquired by Schawk in 2006. Hired to lead the launch of web solutions division and early architect of omni-channel programs for top retailers. Was appointed Managing Director of Atlanta unit in 2003, a $4.5M money losing operation. Led transformation and turnaround efforts, growing to $18M+ in revenue and 18% net profit, managing a team of 140 across all functions. Key clients included The Home Depot, Walmart, Office Depot, GE Money Retail Credit, Carters, Coca-Cola, Sears, Kmart, Mervyn’s, Bloomingdales, Soma Intimates, Brylane Home, EXPO and many more.
Key leadership accomplishments include implementation of advance planning and virtual agency practices as the lead for roster of Home Depot agencies and global transformation of content development for NIKE.com. SVP, Field Operations
Paladin May 1990 – February 2001
Innovative start-up in the marketing and creative staffing space. Employee #3, led company growth to $30M+ in revenue and 600+ employees. Raised series A, B & C funding of $7M. Wrote and led implementation of rapid national expansion and evolution to a turn-key solution provider to clients including Disney, Sears, American Airlines, Abbott Laboratories, Motorola and dozens more. Founded ContentFly division in 1999 to provide internet content solutions for phase one dotcom retailers including Shopping.com, Sony.com, Sears.com and new format The Great Indoors and business unit was absorbed into Ambrosi, the largest retail agency in the country.
Education
University of Illinois Urbana/Chicago Mathematics
Northwestern University Pre-med studies
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