Digital Marketing Manager
Resume:
SUMMARY
Successful Digital Marketing Specialist with experience propelling brand image and
driving customer engagement to increase revenue. Skillful in generating attention among target audiences. Strong collaborator comfortable working with various teammates and industry professionals to oversee execution of campaigns. EXPERIENCE
Gator Waders - Marketing Manager
Tyler, TX • 03/2024 - 07/2024
Intuitive Websites - Marketing Manager
Denver, CO • 06/2021 - 06/2023
CONTACT
***********@*****.***
Tyler, TX 75703
SKILLS
EDUCATION & TRAINING
BACHELOR'S DEGREE: Music
Business
Berklee College of Music
06/2018
~3.5 GPA
HIGH SCHOOL DIPLOMA
Rockwall-Heath High School
06/2012
PEYTON COLSTON
Created content for promotional materials, including brochures, flyers, and websites.
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• Developed and implemented marketing plans for new products. Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
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• Monitored competitors' activities to keep up with industry trends.
• Planned advertising campaigns for online, print and other mediums. Developed and implemented email + SMS marketing campaigns to increase customer engagement by means of Klayvio and Attentive.
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• Created and optimized email + SMS content for increased click-through rates. Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
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Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
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Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
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Communicated with clients via email, phone, online presentations, screen-share and Zoom meetings.
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• Planned and instituted social media marketing plan for 50+ clients Cultivated new accounts and provided value-added services to existing clients to increase overall revenue.
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• Input data into CRM system to manage existing portfolios and potential leads.
• Acted as main point of contact in matters relating to client concerns and needs.
• Attention to Detail
• Excellent Planner
• Team Player
• Creative Thinker
• Task Oriented
• Dead-Line Driven
• Detail Conscious
• Problem Solver
• Google Suite
• Adobe Photoshop
• Canva
• Slack
• Asana
• Hubspot
UBank - Project Specialist
TX • 06/2020 - 06/2021
ANKR Agency - Social Media Manager
Arlington, TX • 12/2019 - 06/2020
• Prepared monthly reports and financial statements for review by management. Tracked sales and customer information and produced reports for upper management.
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• Prepared and sent proposals to prospective clients. Developed social media marketing strategies to help brand company and increase sales.
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Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
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• Managed creation of marketing materials
• Planned advertising campaigns for online, print and other mediums. Expanded customer base by successfully emailing prospects to enhance conversion rates.
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Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
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Developed marketing content such as blogs, promotional materials and advertisements for social media
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• Contributed to mock-ups, email campaigns and social media content Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
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• Captured and analyzed social media metrics
• Increased customer engagement through social media Oversaw preparation and management of event budgets to deliver at or below projected costs
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Delivered smooth execution of planning and hosting of marketing events, including site selection, scheduling, marketing, reservations, materials, event management and follow-up
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Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
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Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic
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Used Google My Business and Social Media Analytic Tools to track consumer engagement and draw conclusions about user data
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• Planned and instituted social media marketing plan for 20+ clients Monitored online presence of company's brand to engage with users and strengthen customer relationships
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Identified target market and key segments through in-depth analysis of markets and related trends
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Billy Bob's Texas - Marketing Coordinator
Fort Worth, TX • 03/2019 - 12/2019
REFERENCES
REFERENCES AVAILABLE UPON REQUEST
Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably
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• Discussed SEO needs and optimized strategies for short- and long-term campaigns
• Increased customer engagement through social media
• Analyzed and reported social media and online marketing campaign results.
• Maintain website events calendar and update website content as appropriate
• Copyedit and fact check web exclusive content from various sources
• Ensure correct content for search engine optimization and search engine marketing Created informative and entertaining posts for venue's Twitter, Facebook, and Instagram pages by way of Later
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Conduct weekly website checks to ensure the accuracy, style, and effectiveness of Billy Bob's Concert Schedule listing on BBT.com, BBT mobile app, and all 3rd party websites
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• Troubleshoot website quality and usability
Write and edit weekly/monthly email campaigns and manage post-event email survey campaigns
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• Compile analytics and report out weekly
• Work closely with the Marketing team to refine and improve various platforms Manage and coordinate marketing, advertising, and promotional activities for Billy Bob's Texas with an emphasis on brand marketing
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• Create and design marketing and branding strategies for all aspects of the business
• Analysis of customer & demographic research and current market conditions
• Monitor, review and report on all marketing activity and results
• Research and continually implement industry best practices
• Create Artist Profiles and use past play data to forecast upcoming concerts Select appropriate artist imagery from an approved pool for concert promotional efforts
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Produce and distribute weekly concert posters/monthly concert banners for in-venue promoting
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• Produce monthly concert schedule posters for street team distribution
• Create and distribute monthly Roundup Newsletter
• Manage fulfillment of radio and sponsor ticket distribution
• Evaluate and report out on ticket redemptions monthly
• Create and submit weekly radio spots and DJ scripts.
Contact this candidate