Government Relations Property Management
Resume:
Annette M. Morales
Las Cruces, NM 88005
*************@*****.***
Summary of Qualifications: Received her master’s degree in public administration, Magna Cum Laude from Baruch College, New York, NY as a National Urban Fellow with experience and expertise in the following areas:
• Over 30 years public and government relations and project management experience. I possess an innate skill to identify gaps in the work flow and develop strategies to resolve.
• Expertise in government and public relations working with various local, state and federal agencies and communities throughout the U.S. As Public Affairs Manager with Levi Strauss & Co, I was on the company leadership team responsible for the transition of 22,000 employees when the company shuttered 22 facilities in 19 communities.
• Contracted with the NM State Department of Finance and Administration (NM DFA) to oversee and coordinate the NM Colonias Initiative which has garnered over $170 million in infrastructure improvements benefitting rural communities in 12 counties throughout southern New Mexico.
• Coordinated and conducted various trainings and presentations to 28 regional and local government public officials that included local governments and public water/wastewater entities on behalf of the NM DFA for the NM Colonias Initiative.
• Authored bills, conducted policy analyses and research that resulted in reports being published by federal, state and local government agencies; Advocated for policy changes and funding for rural communities at the local, state and federal levels of government.
Professional Experience
Tierra Del Sol Housing Development Corporation CURRENT Tierra del Sol Housing Corporation begins with the purpose of helping rural New Mexicans achieve “the goal of a decent home and a suitable living environment.” From self-help housing, rural farm labor rental housing, senior congregate housing, to supportive housing for the elderly and the disabled.
• As Single- and Multi-Family Development Director and Technical Assistance Provider, Morales is charged with overseeing project development and implementation by overseeing all the engineers, architects and contractors working on over 15 housing developments throughout Doña Ana County and Southern New Mexico.
• Provide housing development technical assistance to non-profits interested in providing affordable housing to farmworkers in rural communities located in Arizona, New Mexico, Texas, Georgia and Puerto Rico.
MountainView Regional Medical Center 2018 – 2023
Mountain View Regional is the largest medical provider in Southwest New Mexico. Ms. Morales is the Senior Marketing Coordinator and Senior Amigos Program Manager for the hospital and its affiliated clinics and medical centers.
● Since 2018, Morales has been the Senior Marketing Coordinator and Manager for the hospital’s Senior Amigos program at MountainView Regional Medical Center. The Senior Amigos program touts over 1,700 active members, 25 fitness and education instructors that teach over 80 weekly fitness and educational classes. The Senior Amigos program helps promote the physical, emotional and mental health of members’ age 50 and better as well as provides a fertile venue to promote and market MountainView’s medical services. Morales also is the hospital’s volunteer program coordinator.
● During this COVID-19 pandemic, Morales coordinated our “Operation Face Mask” where MountainView volunteers sewed over 5,000 masks for MountainView employees. 2 Page
● Coordinated community and business food donations that were made during the peak of the COVID-19 outbreak to the hospital and various satellite clinics located at different sites. Medius Inc. 2002 – 2018
Medius Inc. is a company that Morales started. It is a minority, woman-owned, H.U.B. certified U.S./Mexico Border-based Company that understands the need for infrastructure development and improvements in communities in order to spawn economic and community development. The company has had success in involving community stakeholders, local, state, and federal governments when garnering funds and implementing multiple large utility & infrastructure projects that provide economic development opportunities, improve the health and safety of community residents and support from various levels of government, community and prospective businesses in Southern New Mexico. Principal
• Provided coordination and technical assistance to local governments implementing critical infrastructure projects that address environmental justice, health, safety, economic and social issues in Texas, New Mexico, and Arizona.
• Researched, analyzed infrastructure data and authored reports for the U.S. Department of Housing and Urban Development, U.S. Department of Agriculture together with the state governments of New Mexico, Texas, and Arizona.
• Coordinated the Colonias Infrastructure Program for the State of NM by providing training and oversight of grant funds provided to Colonias communities throughout the state of New Mexico. Coordination included developing and providing training to potential grantees, developing RFP’s; evaluating and ranking applications; assisting applicants in developing cost analyses and budget projections necessary to maintain and modify local governments’ housing and infrastructure projects in accordance with required regulations and standards.
• In 2005, Annette led the Medius team in conducting the Model Colonias Initiative in New Mexico and West Texas which Medius Inc. was hired to perform for the U.S. Department of Housing & Urban Development
(HUD). The research conducted by Ms. Morales convinced the State of New Mexico to allocate $5 million per year of funding for critical infrastructure projects in 12 Southern NM counties to improve the quality of life of rural community residents. The Colonias Initiative has garnered over $170 million in infrastructure investments for NM rural communities.
• In 2010, Ms. Morales authored and shepherded the NM Colonias Trust Fund Bill, a bill establishing a permanent $14 million yearly fund for critical infrastructure projects to improve the health and safety of rural communities in Southern NM. The Bill was passed by the state legislature and signed by the Governor. Perspectiva/Tesana Group, El Paso, Texas 2000 - 2002 Morales conducted public relations, large-scale event planning and long-range urban and strategic planning efforts for NM, Texas, Arizona and California rural & urban communities for the U.S. Department of Housing and Urban Development (HUD). Working with community residents, developed an infrastructure analysis and plans for South El Paso neighborhoods to identify and develop economic, community, and infrastructure projects. Marketing & Business Development Director
• Facilitated community working groups that included a coalition of Texas Colonia organizations and the U.S. Department of Housing and Urban Development and USDA to acquire resources to build the infrastructure in colonias communities.
• Conducted community/regional utility and energy assessments and analysis in U.S./Mexico Border regions for the U.S. Department of Energy.
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• Contractor/Vendor for the U.S. Department of Housing and Urban Development for Colonias Conference and provision of Technical Assistance to over 500 rural communities and organizations in Texas, New Mexico, Arizona and California.
Levi Strauss & Co., San Francisco, CA 1996 - 2000
Since 1873, Levi Strauss & Co. has been an inspiration and a symbol for courage, fearless exploration and unwavering originality. The company has clothed generations of individuals, leaders, thinkers and doers. Levi Strauss & Co. is guided by strong values: empathy, originality, integrity and courage. Public Affairs Manager
• Created and implemented public affairs strategies, which integrated communications and philanthropic initiatives to support critical manufacturing closure business decisions.
• Conducted internal and external assessments of the manufacturing and marketing environment impacted by plant closure decisions.
• Cultivated local, state and federal government and private sector relationships in the implementation of plant closure strategies to assist employees at twenty-two (22) manufacturing facilities in nineteen (19) U.S. based communities, which resulted in the leveraging of over $76 million for Levi Strauss & Co. closure communities.
• Leveraged NAFTA, U.S. Dept of Commerce, and, Department of Labor funding to support the transitioning employees and communities.
• Managed $10 million philanthropic and corporate investment initiatives to support business goals and marketing initiatives and presented recommendations to the company board.
• Was a member of the company’s Closure Leadership Team to design and implement communications and marketing strategies to support marketing efforts and business decisions to support manufacturing plant closure activities.
ARCO Foundation, Los Angeles, CA 1994 - 1996
Atlantic Richfield Company (ARCO), former American petroleum corporation that was headquartered in Los Angeles and was bought in 2000 by the giant BP Amoco. Program Officer
• Managed and oversaw corporate contributions totaling $9 million in areas of Education, Arts and Humanities. Developed and implemented an informed, focused and coordinated philanthropic effort in key ARCO communities, which reinforced the company’s position as a responsible corporate partner in the communities in which it operated.
• Created and built key business and community partnerships that provided critical support to the implementation of business decisions.
• Designed and initiated grant report guidelines for grant-making activities to provide greater accountability regarding investment of company resources.
• Developed communications strategies to better identify priority philanthropic issues relative to the company’s internal business interests.
• Designed and developed a Minority Engineering Grant accountability format accounting for the $50 million investment made by the Foundation that justified ARCO philanthropic investment. Heal the World/Heal L.A. Foundation, Los Angeles, CA 1992 - 1994 Michael Jackson set up The Heal the World Foundation in 1992. The foundation focuses on children striving for their safe and healthy development to be the world's priority. Its aim was to make the world aware of the rights and needs of all children around the world, also to help improve the world we live in, without violence and free of diseases.
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Executive Director
● Development and management of Michael Jackson’s Heal the World Foundation including: planning, resource development, external relations, legal issues and oversight of a $4 million philanthropic effort.
● Forged strong partnerships with corporate, philanthropic and celebrity funders to support youth activities in the Los Angeles community.
● Reviewed and analyzed collaborative grant proposals and prepared summaries, recommendations and presentations to board for approval.
● Planned and coordinated and conducted strategic public relations activities that promoted the Foundation’s interest and image in the community.
California Community Foundation, Los Angeles, CA 1990 – 1992 California Community Foundation (CCF), the largest community foundation in the U.S. with over $2 Billion in assets unites the power of philanthropy with innovative strategies to create greater equity, opportunity and prosperity in Los Angeles County.
Program Officer
● Management and oversight of all education, community outreach and advocacy grant proposals by reviewing proposals, conducting research, site visits and providing funding recommendations for the Board of Governors. Responsible for the monitoring, evaluation, and measurement of grant performance on behalf of private philanthropic investors.
● Initiated the Education and Youth grant making activities for the foundation.
● Reviewed, assessed and analyzed programmatic and financial aspects of prospective education and youth grant applicants.
● Prepared grant summaries and presentations for board consideration and approval.
● Conducted extensive community outreach to identify funding opportunities in support of the Foundation’s mission to build its endowment.
● Facilitated funders’ collaborative to leverage support for community-based organizations. EDUCATION
Masters Public Administration 1992
Baruch College, CUNY
New York, NY
BBA Marketing/Management 1987
New Mexico State University
Las Cruces, NM
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