Digital Marketing Specialist
Resume:
CONTACT INFO
**************.**@*****.***
Houston, TX 77057
www.linkedin.com/in/soledad-
bettini
ABOUT ME
Accomplished marketing professional with experience creating targeted marketing strategies and organizing impactful campaigns. Confident and decisive when determining direction and building marketing plans. Skilled in management of restaurant operations and continual efforts to remain updated on latest industry innovations.
EXPERIENCE
DIGITAL MARKETING SPECIALIST
HOUSTON POWERED PARAGLIDING, Houston, Texas Jul 2020 – Present
• Identified, developed, and evaluated marketing strategies based on company objectives and market trends
• Generated monthly performance metrics and analytical reports, reviewed effectiveness of marketing campaign
• Used sales forecasting and strategic planning to verify sales and profitability of services and products
• Maximized outreach by implementing marketing strategies to grow customer base
• Determined target audiences for particular products and aligned campaigns with demographics
• Coordinated production of advertising materials by communicating with various vendors
• Completed strategic competitive analysis by assessing strengths and weaknesses of competitors
• Launched and managed targeted email marketing campaigns RESTAURANT TEAM MEMBER
GOODE COMPANY RESTAURANTS - Houston, Texas Mar 2005 – Present
• Managed event logistics, including venue scheduling, accommodations and menu and beverage offerings
• Scheduled and booked reservations, managed transportation, and secured venues for events with up to 400 participants
• Boosted client satisfaction through administration of on-site service requests and effective management of event logistics
• Assessed event success and uncovered room for improvement through client feedback
• Recommended money-saving strategies for events to bring costs within budget
SOLEDAD BETTINI
EDUCATION
BACHELOR OF ARTS
Business Administration, Marketing
University of Houston Downtown
Houston, Texas Dec 2020
ASSOCIATE OF ARTS
Business Administration (High
Honors)
Houston Community College
Houston, Texas May 2018
EXPERTISE
STATISTICAL ANALYSIS
• SPSS Software IBM
MICROSOFT SKILLS
• Microsoft Excel
• Microsoft Word
SOLEDAD BETTINI
PERSONAL SKILLS
• Direct marketing campaigns
• Media relations
• Sales promotions
• Go-to-market strategy
development
• Competitive analysis
• Global marketing
• Mobile advertising platforms
• Mobile marketing
• Digital advertising
LANGUAGE SKILLS
• English – Speaking/Written
• Spanish – Speaking/Written
EXPERIENCE
ASSISTANT BAR MANAGER
LAS AMERICAS, Houston, Texas Jan 2019 – Feb 2020
• Kept detailed inventories of bar supplies and stocked work areas to maintain workflow efficiently
• Restocked beer and liquor on regular schedule and after special events to prepare for forecasted needs
• Trained staff members to enhance customer service and increase profits through promotional suggestions
• Strengthened financial controls to prevent theft and lost funds, maintaining highly accurate registers with balanced accounts
• Maintained current knowledge of all bar and menu options to prepare specialty or routine drink orders and provide appropriate food recommendations for guests
• Pursued training opportunities to advance restaurant knowledge and refine understanding of alcoholic beverages, better serving bar customers with current expertise
INVENTORY CONTROL SPECIALIST
TRAMONTINA USA, INC., Houston, Texas Jun 2003 – Jun 2005
• Maintained accurate inventory levels
• Followed established procedures to ensure that there is effective control on the flow of inventories and the accounting of inventories with respect to shipping and receiving
• Work in coordination with different departments of the organization and to keep a check on the production and sales of the organization
SALES ASSOCIATE
O’REILLY AUTO PARTS, Houston, Texas Aug 2001 – May 2003
• Greeting customers, responding to questions, improving engagement with merchandise, and providing outstanding customer service
• Operating cash registers, managing financial transactions, and balancing drawers
• Achieving established goals
• Increasing in store sales
• Introducing promotions and opportunities to customers
• Cross-selling products to increase purchase amounts
• Cycling
• Volunteer work
• Traveling
• Interior design
SOLEDAD BETTINI
CERTIFICATIONS
Project Management Professional (PMP)®
(In progress)
HubSpot Social Media Certification Mar 2021
HubSpot Academy
HubSpot Inbound Marketing Certification Mar 2021 HubSpot Academy
HubSpot SEO Marketing Certification Mar 2021
HubSpot Academy
Certificate in Retail Management Dec 2020
University of Houston Downtown
Google Ads Search Certification Feb 2020
Google Analytics for Beginners Mar 2020
Google Analytics Academy
Leasing 101 Course Jan 2016
Houston Apartment Foundation
Liberty Leasing Workshop Oct 2015
The Liberty Group
AWARDS
DEAN’S LIST
Houston Community College Fall 2014
Academic award for highest level of scholarship demonstrated by student CERTIFICATE OF RECOGNITION
Southwest College Dec 2013
Recognition for most improvement in class in the Intensive English Program
INTERESTS
Contact this candidate