Inside Sales Team

Mark Parkinson

Salt Lake City, Utah +1-801-***-****

************@******.*** www.linkedin.com/in/parkingplace Optify, Inc., Washington DC Metro – January 2023 to June 2024 Head of Growth www.optify.io

Optify is an early stage SaaS software solution for managing and scaling coaching operations in Enterprise and L&D/Coaching companies.

• First Growth hire successfully taking over sales responsibilities from three founders.

• Led all efforts in lead generation including search, social, and outbound marketing.

• Closed logos include: The Center for Creative Leadership, UCHealth (U of Colorado), Randstad, Providence Health and ghSMART.

• Built successful lead generation engine with Salesforce, Apollo, Hubspot, paid social and other tools.

• Validated and scoped future user needs and revenue opportunities for AI Coaching Matching, AI Coach Assist, and API access for 3rd party software integration.

CENTER FOR MANAGEMENT AND ORGANIZATION EFFECTIVENESS, Sandy, UT – April 2016 to December 2022 VP, Sales and Enablement www.cmoe.com

Considered a leader in the field of Leadership & Development and Organizational Development, CMOE assists global clients to create a learning culture, enhancing retention and improve performance and efficiency in their workforce.

• Led an international sales team and channel partner network in the US, Brazil, UK, Spain, Germany, China and Japan. Increased new revenue over 18% in first year. 14 sales people including channel partners.

• New Logo Wins: Disney, Saudi Aramco, Hyundai Motors, BNP Paribas, Bayer and Accenture.

• Drove transition to Microsoft Dynamics CRM and LinkedIn Sales Navigator for every rep – increasing engagements per salesperson and KPI performance.

• Launched Lead Forensics license to build leads from actual site visits. ROCKETLAWYER.COM, San Francisco, CA – December 2014 to April 2016 Inside Sales Manager www.rocketlawyer.com

Rocketlawyer.com is nipping at the heels of the market leader of online legal services, Legalzoom. Google Ventures funded, RL drives legal services via a unique composition engine developed for legal documents. I built their inside sales group from 3-18 salespeople in 18 months.

• Enabled significant growth of annual subscription and incorporation filings revenue (LLC, C/S Corp, Non-profit, Trademarking filings and Registered Agent Services).

• Highly transactional sales environment – my team closed 10% of 300 daily web leads (SEO, Display and Partner driven).

• Led efforts to build a source of sales leads from LinkedIn and Twitter channels via 3rd party content and original blogging.

• Represented sales team in Salesforce.com integration effort, including coping customer journeys and personas. TOKYOFFICE.COM, Tokyo, Japan – May 2004 to December 2014 VP, Sales & Founder www.fujifilm.com/fbglobal/eng

Tokyoffice provides consulting and system integration in the following areas: CRM (Salesforce.com, SugarCRM), ERP, image compliance, e-publishing, web-to-print and web content development. Clients included: Fuji Xerox, Hakuhodo, Canon Inc., ASICS, Lexus Singapore, JTB (Japan Travel Bureau), DENTSU, HP Japan, Canon and Japan Post.

• Expert at building long-term revenue streams with Japanese decision makers and middle management tasked with implementation.

• Sold web to print and document on demand application software with MySAP and Salesforce.com integration projects.

• Developed “Direct2One” multi-channel marketing service and “MarketingOnTime” web-to-print marketing service for Fuji Xerox still in use today by FujiFilm.

• Case Study: A multi-channel integration with Salesforce.com enabled Lexus Singapore to upsell warranty services to 5% of its in-house database.

• Purchased by Fuji Xerox in 2013.

EDUCATION

HITOTSUBASHI UNIVERSITY, Tokyo, Japan

International Economics Certificate – MBA Track

UTAH STATE UNIVERSITY, Logan, Utah

B.A. Liberal Arts & Japanese

Fluent in business Japanese

WRITING SAMPLES

RocketLawyer Everyday Law Blog

LinkedIn - Giving Your Team a Voice Children, Skiing, and Leadership 4 Reasons to Outsource Your L&D

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